Essence Edition Are you suitable for buying stocks?

Chapter 1 Are you suitable for buying stocks? (1)
Let's see if you are suitable for buying stocks?

We often hear the argument that stocks are high-risk and not suitable for ordinary people to invest in.Retail investors cannot beat dealers.The annual reports of Chinese listed companies are all fake, and the stocks cannot be touched!
The editor supports the conclusion of the above paragraph with both hands and feet, but he disagrees with the reason for the conclusion. It is true that ordinary people are not suitable for buying stocks, but the real reason lies in the following three points:
1. No ability to invest
It is a stark contrast to see those aunts who usually sell vegetables in the vegetable market for a ten cent or two cents, but when they invest, they dare to spend half their life's hard savings in stocks without any accumulation of investment knowledge. .

To be honest, investment knowledge is not difficult to learn, and you don't need to be a master of mathematics, nor do you need to have relevant professional foundation.The editor himself does not have any foundation, and only started studying at Changtou Academy seven years after graduation.The students who study with the editor come from all walks of life, and there are also uncles who are close to 60 years old. Everyone has zero foundation.

But it has to be admitted that most people don’t want to spend time learning, they just want others to tell them a way to get rich without much effort, which is why things like recommended stock groups that people with a discerning eye know to be scams are so popular .

2. No information
There are many kinds of information.

For example, a certain industry generally has excess inventory. Ordinary people don’t do research, are unwilling to learn how to read financial reports, and don’t even realize that they need to search the Internet. Of course, they don’t know that this industry is a landmine stock that needs to be avoided.

For another example, some companies have already owed a lot of debts and will soon go bankrupt and liquidate, but you don’t know the company’s balance sheet, and you don’t know that the company’s finances are already in a very dangerous situation. You just hear the news that the company I took it for granted that I bought this company because of the bright future of my industry.

In addition, investment opportunities in the market may be fleeting. Because you do not pay attention to them and do not have corresponding like-minded partners to communicate with, you may miss investment opportunities, or even chase ups and downs.

3. No money
Of course, there is still a very real problem: investment requires money, not only the principal of investment, but also the money needed to prepare for learning to invest.For a stock worth 6 yuan, the exchange stipulates that you must buy at least 100 shares, which means you need a principal of 600 yuan!If you want to buy 100 shares of Moutai, you will have to spend more than 1 yuan!Not counting the handling fee charged by the brokerage!In addition, taking study courses and buying investment books are all expenses.For a large proportion of ordinary people who belong to the moonlight clan, it is better to wash and sleep.

The reality is like this, if you don't study, you will have no investment ability, only those who are cheated or the money is earned by those who learn.Then it is better not to invest in stocks, and put the spare money in the bank. Although it will depreciate, at least the value will not decrease.

There has always been a saying in the stock market: 7 losses, 2 draws and 1 win.It means that out of 10 people, 7 people lose money, 2 people make neither profit nor loss, and only 1 person makes money.Things in the world are like this. If you are just an ordinary person who has no money, no ability, no information, and does not want to learn, please recognize the reality and don't invest in stocks!

Of course, the little friends who read our "Long-term Investment Special Issue" obviously will not follow the rhythm of the moonlight, and are willing to learn investment knowledge so that they can become richer and richer. So, this issue of the magazine about stock investment knowledge you Just don't miss it!Cultivate your own investment ability, starting now.

The bull market is coming?Four things you must know before queuing up to open an account!

Recently, the stock market, which has been neglected for several years, has become a hot topic of discussion again. Even my colleagues who usually only know Yu’e Bao have started to discuss stocks!The bull market is coming?The bull market is here!Will the bull market come?Such discussions abound.Of course, the happiest is the brokerage, because it is said that people who open an account have to queue up!The editor guessed that the broker's expression should be like this:

(I finally waited until spring, and I was moved to tears!)

Under such circumstances, it is estimated that a large number of small partners are also eager to try, planning to queue up to open an account and enjoy the joy of making money in the bull market!
But is the bull market coming?The editor is not those "beasts" and "bricks" on TV, newspapers and the Internet. I dare not predict casually. If I can predict these people, they will make a fortune in silence, and they will go to the media to play with us ordinary people?Teacher Xiao Xiong from Changtou Academy said: Everyone is an afterthought!The current stock market may also be standing halfway up a mountain, but whether it is climbing up or down, only it knows.

Of course, real investors should be able to make money in both bear markets and bull markets, because the principles of investment will not change due to changes in bear markets and bull markets.Therefore, based on a responsible idea, I want to give a few tips to those who feel that the bull market is coming and want to open an account and make money. Before investing, ask yourself the following questions, no matter what happens next Whether it is a bull market or a bear market, it can help you:

1. Are you sure you know what a stock is?
To be honest, do you really know what a stock is?Do you understand the difference between stocks and Yu'e Bao, bank wealth management products, and the current hot P2P?If you think that stocks are just a few symbols that you buy or sell on the software after opening an account, then the editor advises you to be more cautious!

Tip: Buying stocks is actually buying a listed company, which means you own a part of the company!For example, if the goddess is a listed company, you spend money to buy this company, which means that you also own a part of the goddess. Although it may be just a strand of hair, it means that you are also the owner of the goddess. one! (Just substitute your favorite goddess!) 2. Are you sure you know what the listed company you bought is doing?
Countless people spend more time deciding to buy a company than they spend choosing toilet paper in the supermarket!The editor forgot who said this famous saying, but it is indeed true, and it is what many people who have never touched stocks did after the bull market rushed into the stock market. The result is only hehe.Even before going to the cinema to watch a movie, we can’t help but go to Douban Time to check the ratings and review movie reviews. Why do people automatically enter the "blind selection" mode when buying stocks?

Tip: Even on a blind date, we have learned to look at the photos first (and the essential face is not photoshopped), then chat online, and finally meet!Before buying stocks, you should also know what the company behind those Chinese characters is doing, whether it sells houses or instant noodles, whether it builds highways or sells electrical appliances. Don’t take the name for granted!The method is very simple, just go to the company's homepage and check if it is not enough!
3. Do you know whether the company you bought is making money or losing money?
The true value of a company actually depends on the company's profitability to a certain extent. A company that cannot make money, even if its current stock is hyped to sky-high prices, will fall back to near its true value!And the stock price of a company that continues to make money will have growth potential!

Tip: You may not be able to judge whether a company is very profitable, but before buying stocks, you can always check on the Internet whether the company is losing money for a long time!In addition, you can also look at the company's gross profit rate and net profit rate. These are basic indicators!

4. Do you know how risky the company you bought is?

Teacher Xiaoxiong often said: avoiding companies that make us lose money is actually helping us make money!And those companies with high financial risks and potential problems at any time are landmines in the stock market!We must stay away from them!You don't want to just buy stocks, only to hear that the company has a problem and will suspend trading.

Tip: How to check if the company is at risk of bankruptcy? It’s very simple, just check if the company owes a lot of debt, and you have no money to repay the debt. This kind of company is very dangerous!The most commonly used indicator is the asset-liability ratio!
Of course, in addition to this kind of company, there is another kind of risk, which is the risk of the company's business.For example, the famous Zhangzidao incident before, please Baidu for specific stories; there is also the story of the famous Chongqing Beer developing hepatitis B vaccine (a company that sells beer is going to develop hepatitis B vaccine, and the editor is really drunk!).

Of course, how to evaluate and judge a company more comprehensively requires us to have certain financial knowledge, and to understand the company's true profitability, operating efficiency and risks from the company's financial statements.Of course, it would be best for us to know whether a company’s stock price is cheap or expensive, and whether we can buy it now.These are the contents that will be covered in detail in the courses of Changtou Academy, the sooner you learn, the better!
However, for friends who are new to the stock market, even if you have not studied the Long Tou Academy, asking yourself the above questions before buying stocks can greatly reduce the probability of loss!Moreover, Changtou Academy also provides free financial report data of A-share and Hong Kong-listed companies for [-] years. Some of the key values ​​mentioned above have been calculated for everyone. You can refer to it when buying stocks!
Things you need to know about opening a stock account
Now that you have read the previous article and have some concepts about stocks and stock selection, don’t stay at the theoretical level. Swimming can be learned in the water, and stock investment experience must also be learned in actual combat. To get it, the first step is to open an account!Next, the editor will provide the most complete account opening information for your reference.

[-]. Stock transaction fees

1. Account opening fee: Shanghai shareholder card (40 yuan), Shenzhen shareholder card (50 yuan), total 90 yuan. The account opening fee of 90 yuan is waived by some brokerages, so you can ask in advance.The Shanghai shareholder card is used to purchase stocks listed on the Shanghai Stock Exchange with codes beginning with 600 and 601.The Shenzhen shareholder card is used to purchase stocks listed on the Shenzhen Stock Exchange, including the main board (code starting with 000), small and medium-sized board (starting with 002), and ChiNext (starting with 300).For customers who have opened accounts for less than two years, some brokerages will not open ChiNext.

2. Transaction fees: commission (charged by brokers) + stamp duty (charged by the state).The commission is charged in both directions at a fixed ratio, the highest being 3‰, and the lowest depending on the intensity of competition in different provinces. Due to local protection, most places have set minimum commissions, such as 3‰ in Shanghai, 7‰ in Beijing, 8‰ in Guangzhou, Shenzhen, and Zhejiang).Of course, there are lower levels after the lowest level, not many.This commission is charged for all transactions, with a minimum of five yuan for each transaction.The stamp duty is fixed at 1/10000, one-way collection, only when selling stocks, and there is no minimum amount limit.For example, if the brokerage commission is 1/10, when buying and selling a stock with a market value of 10000 yuan, the buying fee is 1×1‰=20 yuan, and the selling fee is 30×([-]‰+[-]‰)=[-] yuan, totaling [-] yuan.

3.红利税：5％～20%。上市公司盈利的分红，通常一年一次，这里的红利包括股票红利和现金红利。根据卖出时持有期限长短交税，1年以上5%；1个月到1年10%；1个月以内20%。美国股市的红利税税率为15%。

[-]. Account opening process

1. Choose a brokerage: Since there is not much difference in services among brokerages, it is recommended to choose a broker with a lower commission, and you can call in advance to inquire.In addition, looking at the scale, large brokerages have more outlets, complete licenses, and can do more business.The following are the top ten brokerages with net profit in 2012.

After selecting a securities firm, ask the customer service to find out the outlets closest to your work or home, and ask to assign an account manager to provide services, so that it will be more convenient to solve problems.

2. Go to the branch to open an account: make an appointment with the account manager to go to the brokerage branch, not necessarily during the stock trading hours. Because of the high competition in first-tier cities, brokers can also arrange account opening on weekends. The specific time is different, you can call for consultation.

When you go, bring your ID card and bank card (most banks are acceptable). It is recommended to use Agricultural Bank of China, Bank of China, and China Merchants Bank. During working days, they can directly complete the binding of shareholder accounts and bank cards at securities companies without going to the bank.

Those who apply on weekends need to go to the counter of the corresponding bank to handle the binding on weekdays. You only need to give you what the brokerage firm gave you, which is the transaction settlement fund bank deposit agreement, and your own bank card to the teller at the wealth management counter to handle the binding. OK, you don't have to worry about everything, but remember to do it before 03:30 in the afternoon! ).

As for opening an account with a brokerage firm, I won’t talk about it, because it is too simple. You just need to give him your ID card and bank card, tell him to open an account, and then you will do as he said. (Attach the securities account card after completion) Of course, there is also the bank depository agreement for the transaction settlement funds he gave you, so I won’t upload this one.After the binding is completed, the funds can be transferred from the bank to the shareholder's account through the "bank-securities transfer" function in the brokerage's trading software, and then you can buy stocks. There is no fee for this transfer of funds.

Some securities companies can realize the function of binding multiple banks with the same shareholder account, such as Huatai, Guotai Junan, Qilu, Changjiang... In this way, inter-bank transfers can be realized free of charge (Alipay on the mobile phone also has this function), but the operation is slightly complicated, and the time will be delayed by one day. .

The cash in the stock account only has a current interest rate of 0.35%, which is settled quarterly. In order to attract customers, several large brokerages usually have account balance management products similar to "Yu'e Bao". Most of them use bank deposits as the main investment object. The income is about 2%, such as Guotai Junan "Cash Steward", Huatai Securities "Zijin Tiantianfa", CITIC Securities "Cash Appreciation"... The inconvenience is that when transferring cash to a bank card, you need to set an appointment in the trading software one day in advance withdraw money.

In addition, recently, securities companies have been promoting online account opening business one after another. For example, Guotai Junan and Huatai Securities can complete account opening through video without going to the brokerage site. provide this service.If this business is popularized, the geographical restrictions on brokerage commissions mentioned above will no longer exist.

[-]. Start trading

After transferring the money from the bank card to the stock account, you can start trading. There are several trading rules that need to be paid attention to:

1. Trading hours
From 9:30 to 11:30 in the morning, and from 1:00 to 3:00 in the afternoon, a total of 4 hours, most brokerages provide the night market entrustment function, which means that you can place orders to buy and sell at night, and the next day, if the price arrives during the trading hours The price you set is a deal.

2. Range of stock price fluctuation
The daily fluctuation range of A-share stock price is limited: 10%, which is the so-called price limit.Suppose a stock closes at 10 yuan today, then the possible highest and lowest prices tomorrow are 11 yuan and 9 yuan respectively.For example, there is no price limit for U.S. stocks, and Xiaoxiong said he likes this very much.He feels that the daily limit and the daily limit are actually prompting everyone to speculate, to guess that the company still has a few days of daily limit.And the U.S. stocks are all rising and falling in one step, so there is nothing to guess.

3. Minimum purchase quantity

Buy at least 100 shares (called one lot), if more, it must be an integer multiple of 100 (there is no such limit when selling, if you want, you can sell one by one).Take Agricultural Bank of China (601288) as an example. Its closing price on December 2013, 12 was 3 yuan. If you buy 2.66 shares, the price is 100 yuan.Therefore, if you want to try stock investment, you can invest very little.

I think Mr. Home Page had the idea of ​​investing in stocks when he was in school. It seemed that it was inspired by "The Great Times", but he mistakenly thought that there is no one with 10 yuan or 8 yuan. The time to buy stocks for the first time is delayed by N years.

Looking back, you will find that if you are on the right path, the earlier you start, the earlier you will try and make mistakes, and the sooner your investment skills will naturally mature.Also, compound interest takes time to accumulate.

(End of this chapter)