voice changer

Chapter 323 Endorsing the first advertisement! (seeking subscription)

In the days that followed, Shen Yan participated in the first commercial event and endorsed the products of Zhanma Enterprise.

Speaking of which, it is not the first time that Shen Yan and Zhanma Enterprise have cooperated, but the last time they met was at Zhonghai Radio Station. At that time, Zhanma Enterprise wanted to use the program "The Voice of Listening" hosted by Shen Yan to advertise.

Unexpectedly, there was a problem with the program later, and War Horse Enterprise also tore up the previous advertising contract.This time the fault lies with the radio station. Even if Zhanma Enterprises tore up the advertising contract, the radio station has no way to claim compensation, because part of the terms of the contract signed at that time were related to Shen Yan.In the end, if there is a lawsuit, it is not certain who will win. The radio station can only suffer a dull loss and get nothing.

Zhanma Enterprise contacted Shen Yan several times later, and wanted to find him to speak for him. The price was not a problem, and Shen Yan always said that it needed to be considered.

It wasn't until after Martin came that Shen Yan agreed. Of course, the terms of cooperation and endorsement fees were all negotiated by Martin, so as to maximize the benefits for Shen Yan and reach the level of satisfaction for both parties.

"Mr. Shen, we finally meet again." Mr. He of Zhanma Enterprise smiled.

It was not the first time that she and Shen Yan had met, after meeting, they warmly held his hands.She is very optimistic about Shen Yan. Although he is only a third-tier star at the moment, in terms of potential and influence, he is definitely not inferior to a second-tier star.As for the first-line stars, the endorsement fee is too high, exceeding War Horse's estimated endorsement fee.

After much deliberation, only Shen Yan is the most suitable one, and also the one with the highest 'cost-effectiveness'.

"Hello, Mr. He." Shen Yan nodded, the two had met before, so they were not so reserved.

The surrounding media took pictures one after another, and took pictures of the two shaking hands.

This is the first company that Shen Yan endorsed. It has a different meaning and there will be more corresponding topics, so this is all news, how could they miss it.

Cooperate with Zhanma Enterprise and become the image spokesperson of the other enterprise.

"Mr. Shen, it's really not easy to find you to speak for me." Mr. He sighed.

She had approached Shen Yan a few times before, but she always came back against a wall. At the beginning, she couldn't even get through the phone. Later, after meeting him on the radio, the situation finally got better, but... when she expressed that she wanted to When looking for Shen Yan to be the endorser, the other party kept dragging her back.

It wasn't until now... that the cooperation was reached. Of course, the price she spent was much higher than before, but compared to the cost of inviting first-line stars, she still saved a lot of money.

Now it seems that all this persistence is worthwhile. After all, she is the first company to cooperate with Shen Yan, and the publicity must be enough.

Being ridiculed by the other party, although Shen Yan felt a little embarrassed, his face remained calm. He had been rejecting those advertisers and merchants before, just for fear of trouble.

Now that Martin helps him with these things, he is much simpler and there are not so many things.It's enough to be the shopkeeper, and he doesn't care what happens in the middle of the negotiation, as long as he makes the final decision.

As for the products of Zhanma Company, Shen Yan also knew about it, the other party was a beverage company.Even the factory... He has visited it, and it is indeed very standardized, and all hygiene standards are up to standard.

"Mr. He was joking." Shen Yan smiled, "By the way, Mr. He, is there any advertisement for the endorsement product?"

Mr. He looked at Shen Yan puzzled, not knowing what he meant, but after hesitating for a while, he said it anyway, "The advertisement words have come out."

"Drink the war horse, the fighting power is gone, come back immediately!" Mr. He read this commercial line to Shen Yan.

This advertisement was written entirely based on the name War Horse.

Combat power disappeared, this is a war word.

Come right back, this is a horse character.

The combination of the two is the meaning of war horse.

It sounds pretty good, typing riddles with people.

"By the way, Mr. Shen asked, do you have any good ideas?" Mr. He suddenly realized this.

"I don't dare to take it for a high opinion... I just thought of a line suddenly, and I don't know if it can be used." Shen Yan said lightly, he just thought of a line from Red Bull, and it just so happens that there is no Red Bull in this world... So I thought Can you use that Red Bull line?

You must know that Red Bull has become popular for many years with this line.

"What kind of lines?" Mr. He also became curious, wanting to hear Shen Yan's opinion.

"Drink the war horse when you're sleepy and tired!"

As soon as this line was uttered, Mr. He fell into thinking, and after silently reading it a few times... his eyes suddenly lit up.

Hey, it's really special.

After chanting too much, it is like a mantra, lingering around my ears.Moreover, the sleepiness and tiredness mentioned in this line are the most common situations of people, and it is also very simple and direct to point out the functions of their war horses,

As long as you are sleepy or tired, the first thing you think of is war horses.

This... feels more direct and effective than the previous sentence, "Drink the war horse, the combat power is gone, come back immediately!"

"Mr. Shen, you are such a genius." Mr. He was amazed.

Originally, he was a little unconcerned before, but after hearing this advertisement, his eyes lit up immediately.

The functional utility has been mentioned.

And this line is also very simple, but it is often so simple that it is easier to imprint it in people's hearts.

If others ask in the future, how sleepy, they will subconsciously feel that they will not be sleepy after drinking War Horse.

In other words, when you are tired from work and want to drink something to relax, you will immediately think of war horses!

The influence of the brand comes out like this.

That's all!

Mr. He felt a little excited in his heart.

"Mr. Shen, this is a slogan, I'll add another 300 million!" Mr. He gritted his teeth and offered a very high price.

300 million to buy a sentence, although it seems a lot, but for the economic value created by her side... that is absolutely unimaginable.Not to mention the indirect benefits, such as creating a brand effect, the direct benefits alone are probably not low.

The endorsement fee plus the 300 million advertising lines... Mr. He felt that he earned it instead.

Is this much money?A lot, but she spent it comfortably in her heart, and it was worth it.

Shen Yan didn't expect that the advertisement he mentioned casually would earn another 300 million... His heart was beating very fast, this is really a good profit!No wonder so many people are trying their best to squeeze into the entertainment circle.You must know that when Shen Yan was a voice actor, he earned tens of thousands of yuan a month, and this was a situation where there were often jobs, if there were fewer jobs, the money would be even less.The money earned in one year is estimated to be about 100 yuan, which is equivalent to ten years for one million yuan, and 300 years for three million yuan... This is almost a sentence. It takes 30 years or more for ordinary people to earn money. money that can be earned.

"I'll go..." Shen Yan complained silently in his heart.

The two signed an endorsement contract, followed by some additions about the use of advertising lines. The other party invested 300 million yuan to obtain the right to use this advertising line.

After the contract was signed, it was time to shoot commercials.

……

"How did He always do it? Why did he suddenly inform us that he wanted to change the advertisement."

"That's right, our ad slogan 'Drink the war horse, the combat power is gone, come back soon!' Wouldn't that be a bad idea?"

"It took a lot of effort to screen out at the beginning. At that time, it cost 10 yuan to collect from the company."

The people from the advertising company suddenly received a notice from Mr. He, and suddenly became confused.

The advertisement was about to be filmed, and such a sudden change caught many people off guard.

"This suddenly requires a change in the advertisement, how do we change it?"

"If it's time to recruit again, it's too late."

"That's right. It cost 10 yuan to get the advertisement saying that if you don't use it, you don't need it. It's a bit wasteful."

All the advertising planners were stunned. It is not so easy to come up with new advertising words in such a short period of time, unless it happens to be inspired.

But luck is so good... Inspiration comes as soon as it is said.

"Wait, it seems that Mr. He has sent another message. It seems that there is a new advertisement."

"Look what the ad is."

Everyone looked over, wanting to see what kind of advertisement it was, but they were able to forcibly change the previous arrangement before filming and making the advertisement.

"Drink the war horse when you're sleepy and tired!"

This is a very simple sentence.

When everyone saw this sentence, they couldn't help being stunned.

Just this sentence?There are only seven words, even with punctuation marks, there are only eight words... It is so simple, and it is still a very common sentence.

"Isn't it? What's wrong with Mr. He?"

"Why do you want to change it to this sentence? It doesn't feel very good."

After seeing this new slogan, all the advertising planners paid no attention to it, thinking that the new slogan was not very good.

"Wait." Suddenly, at this time, someone suddenly interrupted everyone's complaints.

Now everyone's eyes are on him, not knowing what he thinks.

"This slogan is unusual, please read it again." The man did not explain, but asked others to read it a few more times.

After reading it twice... Gradually, everyone's expressions began to change.

Read it a few more times...

"What a genius ad."

Now everyone finally understood.

This line is very plain and simple... But what is the purpose of the advertisement?Just to make people remember what's inside.

And this ad is exactly that.

It not only introduces the product's thoroughfare, but also embodies the value of their brand... people will remember the things in it at once.

What are you doing when you are sleepy?Drink the war horse!
What are you doing when you are tired?Drink the war horse!
Even people who have never read a book can clearly remember this line.

"I'll go..." They finally realized the genius of this line.

(End of this chapter)