Chapter 497 The Dark Horse of Counterattack (for Subscription)
After the film is set for the summer vacation, the director is ready to gather a few leading actors and start promoting road shows in major cities.

For a movie to have a good box office, in addition to passing the quality standard, it also needs good publicity and a cast.

The cast of their film is not strong.

Although Shen Yan became famous in the movie circle in the last "Zun Wu", his appeal has yet to be tested, and no one knows how his box office appeal is.After all, there is still a big difference between the movie circle and other circles. There are only other leading actors with average reputations.

Therefore, the only thing they can rely on is the quality of the movie, and they can win by word of mouth.

All that remains is to promote the movie as much as possible before the movie is released, so that more people can know about the movie.

It took about two or three days to change to another city. Under the continuous running, everyone was physically tired, but they didn't show it on their faces, and they were all persisting.

In nearly a month, they have already traveled to cities above the second tier, and even went to several third-tier cities.

During this period, they also met several people from the film crew, and their people also promoted in some cities.

It's just that they are much more luxurious than the lineup of "Embroidered Spring Knife".

Those crews have big-name stars in charge, most of them have box office appeal and have a large number of fans.

From when they promoted the movie, you can see the difference from the number of people at the scene.

In comparison, their Xiuchundao production team seemed much deserted.

……

As time goes by, the film is about to enter the premiere stage.

For the summer movies, except for two that have been ordered in advance, most of the rest are directly released.

"Embroidered Spring Knife" was released on time at 14:[-] noon today, but compared to other films, the screening rate is not high, only [-]% of the screening rate.Compared with other big-investment films that have received [-] or [-] screening rates, the screening rate of this film is relatively low.

But it doesn't matter, director Lu Yang is not discouraged.

Although the start was not very good, he believed in the quality of the film he shot.

The pre-sale box office in the early stage is actually not bad.

It took 700 million pre-sale box office.

Of course, compared to the tens of millions or tens of millions of pre-sales of other movies, it is much less.This is also the reason why the amount of films scheduled in the early stage is only 14%.

Being able to win this pre-sale box office is also the effect of promoting with them on the road show and the leading actors.

After the two-hour premiere, everyone moved to the theater to watch.

At the same time, it will be screened simultaneously nationwide.

……

The box office on the first day is over. In addition to the pre-sale box office, Xiu Chundao won more than 800 million box office, and the total sum is more than 1000 million.

Generally speaking, it's okay, but compared to other movies that broke [-] million on the first day, this result is not enough to watch.

But it doesn't matter, in the eyes of the audience who have watched Xiuchundao, the reputation of this movie is not bad, and it is well received.

"The fighting in this movie is so real, it looks so comfortable."

"And the plot is generally good, there is not much to criticize, it is a rare martial arts film."

Compared with other funny movies in the summer, the appearance of this martial arts movie can be regarded as a little refreshing.

On the second day, the box office of Xiuchundao was much higher than yesterday, and it won more than 1000 and [-] million box office.

The daily box office is steadily increasing.

More and more viewers will recommend this movie after watching it.

In addition, this is still in the summer vacation of the domestic protection month.

Sure enough, on the sixth day, the box office of Xiuchun Dao exploded!
It won a box office of 6000 million in a single day. Compared with the results when it was first released, it is simply a world.

Once this momentum appeared, it was immediately unstoppable.

Afterwards, the daily box office was tens of millions, and major theaters also adjusted their movie schedules, with Xiuchundao accounting for 42% of the movie schedule.

At this time, Xiu Chun Dao's single-day box office finally broke through 1000 million, reaching [-] million, waiting for the first box office of the day.

Breaking [-] million!

This is something I didn't even dare to think about before.

Director Lu Yang felt like crying. You must know that their box office on the first day was only 800 million, plus the pre-sale box office was more than 1000 million.For this result, at the time, they thought it would be good if the total box office exceeded [-] million.

Who would have thought that now, they could break through [-] million in a single day.

This... is all relying on the word of mouth accumulated by the quality of the movie, which will increase the box office little by little.

Unexpectedly, the box office of "Embroidered Spring Knife" really relied on word of mouth to climb steadily, increasing little by little, and now it has exceeded [-] million in a single day.

Completely embarked on the road of counterattack.

The daily box office of the few films that performed well at the beginning is declining.

Comparing the two, the box office champion of the last summer file may not necessarily fall on anyone.

The film schedule of Xiuchundao has increased again, reaching 56%, and at this time, the single-day box office reached 4000 million, which is another increase.

"Embroidered Spring Knife" seems to have become the biggest dark horse in the summer file.

The total box office has reached more than 8 million!
Although the total box office of the No. 11 movie in the summer season is already [-] billion, it is not much worse than their Xiuchun Dao. One is rising and the other is falling. It is estimated that it will be overtaken in four or five days at most.

really.

Xiuchundao topped the summer box office, and it took four days to surpass the past, reaching 14 billion.

And the other party is still hovering at 13 billion.

It is obviously unbelievable that a movie star without a big name can achieve this box office.

This is a movie that relies on quality to overtake, which greatly exceeded everyone's expectations.

Not only did their crew not expect it, even the creators of other movies and the audience did not expect it.

Xiuchundao was the latecomer, and finally realized the corner overtaking, successfully counterattacked and became the biggest dark horse in the summer file.

……

People from all major self-media are talking about this matter, and they are all commenting on Xiuchun Dao, wanting to catch the heat.

Some say this movie is good.

There are also bad things about this movie.

All kinds of fans and black fans popped up.

The Internet is also very lively, discussing this dark horse movie that came from behind.

Of course, as the protagonist of this movie, Shen Yan once again entered the public's field of vision.

"I'll go...it's Shen Yan again."

"Is this guy as good at making movies now?"

"Shen Yan is really a treasure boy."

It has to be said that many people still admire Shen Yan, no matter what the other party does, it seems that they have succeeded.

Started as a voice actor, then appeared in variety shows, then made TV dramas, and then...now movies.

None seem to fail.

His reputation in these circles is also rising steadily.

(End of this chapter)

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