100 must-read books for college students

Chapter 101 "The Giant Bomb"

Chapter 100 A "Giant Bomb" Work: "The Third Wave"

"The Third Wave" had a huge impact in more than 50 countries around the world.The book says, "

The Third Wave is dedicated to those who believe that human history is far from over and that the human story is only just beginning

.A very clear point of view is that the rise of agriculture is the first turning point in the development of human society, and the industrial revolution is the second
A great breakthrough.They are not two isolated unconnected incidents, but two events that develop at a certain speed.
wave of change.

Human beings have successively experienced agricultural civilization and industrial civilization so far, and are now being impacted by the third wave (civilization),
And every new civilization to replace the old civilization has to go through a "super struggle".We are experiencing the third wave, with high

Advanced science and technology have brought us a truly new way of life, the first civilization with true humanity in history
.

Negative World Catastrophe "The Third Wave"

Alvin Toffler is a world-renowned scholar, social thinker, and futurist whose works have been published in more than 50 countries around the world.

He has had a huge impact and is recognized as one of the most outstanding contemporary writers in the United States.

Toffler's works cover a wide range and have considerable depth.For this he was absorbed
He is a fellow of the American Association for the Advancement of Science, and was awarded the "McKinsey Foundation Book Award" and "Outstanding Contribution to Management Literature".

Award", "Best Foreign Book Award", "China Golden Key Award", etc. He also received 5 honors in science, literature, law, etc.
Honorary Ph.D.

Since the 20s, science and technology represented by electronic technology, bioengineering, aerospace technology, marine development and genetic engineering

The rapid development of the scientific and technological revolution has not only led to the rapid improvement of social productivity, but also greatly changed people's

The way of life has undergone new changes in terms of economy, politics, ideology, culture and values.These changes will put people
What kind of society will the human race bring, and what will be the next development trend of human society?

Common issues of concern to people of various countries of different races and beliefs.Futurology as a predictive science technology and society
Future development prospects, the science that reveals the various choices made by human beings towards the possibility of the future, should answer the questions that people want to know urgently.
of these issues.Under such circumstances, some prophets assembled and sang in a chorus, saying that songs of doom would fill the world;
Famous people also declared that the world has gone "crazy"; some experts pointed out that the general trend of mankind will lead to catastrophe. "No.
Three Waves repudiates these views and re-proposes a vision of the world's future.As the author says in the preface, the future
The theme is that the world didn't suddenly turn crazy.Beneath the surface of boredom, turmoil and clamor, the realities of the world
In fact, it shows surprisingly promising potential. The book "The Third Wave" discusses the prospects of the world and
hopefully.

The tide of civilization hits mankind

The Third Wave is a comprehensive book on a massive scale.The content of this book can be divided into two parts.
The Ming Dynasty conducted a phased study, and the second was to conduct research on the upcoming new civilization.Human beings have experienced two
A huge wave of change.The book first points out that the first wave of changes was the agricultural revolution that lasted thousands of years.the second time
The wave of change is the rise of industrial civilization, and it has only been 300 years so far.History moves even faster today, third wave

The tide of change may only take decades to complete.We just grew up in this moment of rapid transformation, so we feel in our lives
The full onslaught of the third wave.

For the third wave, the book has a special elaboration.Toffler first pointed out that the energy foundation of the second wave is not

Renewable resources, which bring about the tension of global resources, will cause the exhaustion of human resources.The energy base is dividing the two civilizations
The boundaries are of great significance.The book uses August 1960, 8, as a symbol of the end of the Second Wave era.

Most of the energy base of the third wave will come from renewable rather than consumptive materials.From the original depends on the height
Dense fuels become drawn from a wide range of different resources.From relying heavily on highly intensive technology to
Centralized and decentralized energy production.From the original dangerous over-reliance on a handful of methods and resources, to the rapid
transformed into various forms.This change is good for reducing waste because it enables us to produce energy of different varieties and qualities.
sources to meet growing needs.Thus, for the first time, we see an
Silhouettes of opposing energy bases.Obviously, the energy base of this third wave cannot be established without a fierce battle

of.

Traditional industries of the second wave were largely based on simple electromechanical principles.The characteristics are: long production cycle, technical requirements

Low, duplication of labor operations, product standardization, and a high degree of centralized control.Beginning in the mid-20s, these workers

industry at work

In the industrialized countries, the backwardness and decline are evident.When these old-fashioned industries began to turn to cheaper labor, technology

When the so-called "developing countries" are relatively backward, their social influence also immediately begins to disappear, replaced by a whole set of
Emerging power industry.

these emerging industries
It is the rapid breakthrough of quantum electricity

Integrative scientific theory of electronics, information theory, molecular biology, marine engineering, nucleonics, ecology, and space science
developed.These sciences allow us to
The general concepts of time and space can be transcended and solved proficiently.

In the industrial civilization of the second wave, people can get information through newspapers, magazines, radio and television.at the same time,
These vehicles of communication have the ability to cross regional, tribal, ethnic and linguistic boundaries, making social ideas completely uniform in the field of circulation.
Caused.Today's third wave has drastically changed this situation, and the communication tools are shifting towards decommunication and diversity.

Newspapers are losing their readers, group publications have greatly reduced their distribution, radio stations are on the upswing

As a result, the content is developing towards diversification.

The degroupization of communication tools has also degrouped our thinking. In the third wave, people's attack on the ever-changing culture
Strike calmly, 90 seconds of commercials are inserted in the middle of 30 seconds of news.Communication tools reflect and exacerbate non-group civilizations, to me
The amount they use to communicate with each other brings a huge leap forward.This development explains why we are now changing
become an "information society".

When third wave civilization builds new information domains, we import intelligence, not life, into the inanimate environment.

The key to this evolutionary development was, of course, the computer.Computers have gradually penetrated into the economic field, and its wisdom is being

Proliferating at a high rate, we are making the work environment more and more "smart and capable".in the field of profoundly transformative information

At the same time, we are destined to change our thinking, the way we think about problems, synthesize situations, and anticipate the consequences of our actions.

We will change the role of literacy in our lives.We even change the physical makeup and chemistry of our own brains.I
We are also facing a memory revolution, and the third wave will greatly expand social memory and bring it back to life.because

The computer can process the data it stores, so there is an unprecedented phenomenon: driven by the combination of the latter, other

Social memory becomes rich and alive.

Most of the people who will work in the factory of the future are engineers, programmers, technicians, and office managers.

The percentage of hired workers keeps falling.More and more general manufacturing industries have been transferred to developing countries. In the economic structure
The proportion of China's manufacturing industry has dropped significantly, while the service industry has continued to rise.

On the onslaught of the third wave, there will be a revolution in people's homes.White-collar jobs, like manufacturing, do not require 10
0% of the labor force is concentrated in the workshop, from the second wave of working in factories and offices to working at home

location.However, various powerful forces are concentrating on promoting the development of the electronic home.If the electronic home develops, the
It is a family-centered society.

In the future, new content will be added to the love in the family, and the meaning of love will be greatly enriched. When people choose a spouse, in addition to sex

In addition to the requirements and psychological satisfaction, the thinking ability of the brain, sense of responsibility, self-control and other things necessary for work must be added.

Possessed character.

The big companies of the future, no longer

Dedicated purely to a dedicated economic role, it becomes a
multipurpose institution.This redefinition of the large corporation is actually the inevitable result of five revolutionary changes in the conditions of production
result.Changes in the five areas of biosphere, social forces, information domain, government institutions and moral concepts are all in the
Promoting large corporations as a new multifaceted, multipurpose form of organization.Large companies due to changes in production conditions

Gradually accepting more social responsibility and the idea of ​​having multiple purposes.This requires the executive leadership of the company to formulate

A variety of goals, weigh the importance, consider the internal relationship of multiple goals, and study multiple goals that can be completed at one time.

Under the invasion of the third wave, the concept of time is completely different, and time itself is not grouped.Each employee can
People can choose their own commute time within the scope of life, and people no longer go to work from 9:5 am to [-]:[-] pm.flexible working hours

Widespread popularity, the tendency toward night shifts intensifies, and cities become truly sleepless nights.

Organizations under the third wave are relatively equal to each other, and the pressure on the upper-level organs is relatively small.

There are many small units in society, and it is relatively easy to change institutions.Each small unit has its own foreign policy, and its activities do not require
to go through the center.These units tend to work more and more around the clock.They may be referred to as "dual" or "multivariate" organizational machines
structure.It has two or more different structural forms at the same time, and changes at any time according to different conditions, quite like the plastics of the future.

, changing shape with temperature.

The third wave is overthrowing the philosophical thinking that has ruled for 300 years, destroying the main ideas of the industrial age and reducing them to

to a strong theory.Public attitudes to nature have changed, old ideas of nature have crumbled, and we recognize that we

The planet we live on is small and weak, and our idea of ​​nature is not what it used to be.

As the ruins of industrialist culture are swept away by the historic changes of the third wave, a compact, coherent

, The consistent cultural beauty has begun to emerge.

When the third wave sweeps across the globe, the nation-state, the key political unit of the second wave era,
bit, being pinched up and down like pliers.There are forces trying to shift political power down from nation-states to sub-states
regions and groups.other forces are attempting to shift power upwards from the state to transnational organizations and institutions

to go.Together, these two are contributing to the collapse of highly technologically advanced states into smaller and less authoritative monopolies.

Rank.

The political message of the third wave is that we are once again today faced with the need to create new political tools.

If the first wave was "pre-majority" politics, the second wave was "majority

If there is no faction politics”, then tomorrow is likely to be the politics of “micro-majority”, a combination of majority rule and minority power

Fusion.

Predicting the future inspires humanity

"The Third Wave" is a book that has had a major impact on the study of futurology.It looks at the history and future of the world today,
Uncovers the many little-known aspects of business, family life, science and technology, markets, politics, and personal life and each other.
relationship and conflict.While showing people all aspects of future change, the author also formulates development strategies for big entrepreneurs
, charting the way forward for politicians and raising big questions that demand deep thought.After reading this book, people will feel
Inspired by the vivid and colorful scrolls of the 21st century.Some western newspapers gave it a very high evaluation.

The Guardian said the author had written a "giant bomb" work. "Business Week" said Toffler's point of view is immortal, new
It is an indispensable guide to action in the present and future historical process. "Washington Post" said Toffler in the great giant
The book, which looks across space and time, weaves a shocking amount of information from family to microbiology into a novel history
theory.

(End of this chapter)