Dad's Pastoral Life

Chapter 117
"Craft Life" was officially broadcast on CCTV Science and Education Channel.

It is impossible for the Science and Education Channel to have the same ratings as the news broadcast, but it is a real TV program, with commercials, opening and closing credits and so on after editing, and it lasts for an hour.

Such programs had almost no ratings in the past few years, and they were all watched by the elderly or related personnel, while young people watched variety shows.

But in recent years, it seems that starting with "A Bite of the Tongue", domestic high-quality documentaries suddenly began to attract young people's attention.People seem to realize at this time that we can also make good documentaries.

"Bite of the Tongue" was watched with gusto, and later "National Treasure" made people excited and proud of the motherland, and then some programs such as "Aerial Photography" were watched by more and more people.

The picture is clear, the content is exquisite, and the explanation is simple, which makes people understand the country more comprehensively.

However, old-fashioned programs such as "Craft Life" explain the history of old crafts in various places in a serious manner.

It is a pity that some national quintessences such as shadow puppetry, classic culture and art that have been handed down for thousands of years, are almost on the verge of no one inheriting them.

This program will probably be the biggest thought left to future generations.

The bamboo weaving art of Taohua Village has attracted people's attention since it was suddenly broadcast on the news network. Later, Jiang Qian's participation in art exhibitions in various places made them notice this craftsmanship.

That's why they came to interview Taohua Village.

Fortunately than other crafts, many old crafts have almost no inheritors, and the bamboo weaving craft of Taohua Village seems to have found a way to pass it on.

At present, some people have paid attention to this art and supported it with practical actions. The future is promising.

This is a gratifying aspect, and if the program can also generate some enlightenment and reflection on other crafts, that would be great.

Especially the cross-border collaboration between Jiang Qian and Taohua Village played a very good role.

People first appreciate a magnificent and artistic work of art, and then they feel incredible when they learn that it is actually the crystallization of cooperation between a great sculpture artist and folk art.

Folk art, in the eyes of many people, is too rustic to show.However, after a little artistic treatment, it immediately became so tall.

The charm of art is really endless.

With the joining of old artist Jiang Qian, this work will no longer be worth hundreds of pieces like the original bamboo weaving.It has entered the palace of art.

The old artist Jiang Qian also said very well in the interview that art can complement each other across borders. The reason why he made this work in the show is also to give a reference to more craft industries.

Why are many works of art eliminated by the times?Is it not beautiful or good enough?of course not!

It cannot meet the needs of the times.

Old art needs to be passed on, of course, it is necessary to find a way to properly adapt to the trend of the times, so as to reproduce the vitality of art and be better passed on.

This episode was very exciting, and many people were touched.

The combination of wood carving and folk bamboo weaving art is undoubtedly beautiful, and it also expands the thinking of more people.

Everyone in Taohua Village gathered in front of the TV, watching the premiere broadcast on CCTV, their eyes filled with tears. They didn't know that Taohua Village was so beautiful after it was on TV.

The current production of the program has reached the standard of aerial photography. No one has ever seen the entire Peach Blossom Village or even the nearby Xiaolian Mountain from the perspective of the sky.

The program group talked about Taohua Village very well, and also talked about the bamboo weaving art of Taohua Village very well.

The entire program basically revolves around one theme, to pass on this hard-won old craft, not only by the people in Taohua Village, but also by everyone's support for this craft.

The show works really well.

Yu Fei seized this opportunity.

Two days ago, she heard that the TV station came to interview and the program would be broadcast in a few days, so she immediately made a first-hand plan.

In addition to large-scale advertising, the online store also advertises on the homepage of the sales network.

It will cost some money, but at least we must seize the traffic brought by this wave of TV stations.

If possible, she even wants to buy keywords on the website search engine!But that is too expensive to consider for now.

She is planning and marketing, not just to appreciate art.No matter how beautiful the art is, her mission is to receive more orders and bring more profits to her boss's online store.

Now, all the pictures in the online store have been replaced with artistic pictures taken by real photographers with high-definition cameras, and then retouched by professional artists, accompanied by copywriting, etc., which are no longer those taken by Cheng He himself.

Everything is done in the most professional way, and it cannot be seen as sloppy because it is folk art.

Cheng He admitted in his heart that after Yu Fei came here, the online store has become taller and has a real sense of high-end art.

Now, there are several people in the office.

The bamboo weaving business in Taohua Village is okay, and you can make money at home. Some of the people who went to work in other places have returned.

Even if their younger generation is not good at bamboo weaving, but if the old people do bamboo weaving, they can take responsibility for the fields.

In addition, there are people who understand computers, and those recruited by Yu Fei learn to be customer service, or are responsible for packaging, helping to check orders, etc.

They are not in the nature of helping now, but have become employees of the online store and must be paid.It is precisely because of the job opportunities in the village that they are attracted to come back.

They are willing to work in their own village, even if the wages are lower, but they can go home to take care of their families every day.

This is what Cheng He discussed with the villagers before. After the official operation, there will be professional operating personnel, as well as professional customer service, after-sales service, packaging and express delivery, overall management, brand promotion and so on.

Only by facing this matter as a real industry can we go further.

The good news is that with the increase of bamboo weaving orders in Taohua Village, two courier companies have indicated that they will open a branch in Taohua Village to serve Taohua Village.

In other words, Taohua Village's courier service no longer needs to be sent to the town, and there will be a point directly in the village.

This saves them a lot of time and is also convenient for other people in the village.

These new things for them are slowly flowing to Taohua Village, slowly affecting their lives.

After seeing the current situation of the online shop and office, the villagers all felt that this matter was not easy.If it wasn't for such a large-scale unified operation, they would face even greater trouble.

They don't understand computers, online stores, or publicity and management. If Cheng He didn't come up with such a way for everyone, who could make money with their own craftsmanship?

Everyone is very happy with the situation in front of them.

And because of the official establishment of the online store office and the staff in place, Cheng He was relieved from his busy schedule and didn't have to stare at the computer every day.

Zhao Si is here as a supporting teacher, and finally no longer needs to be a customer service, but has time to deal with her school affairs.

The current enrollment situation of the primary school is good. Except for all the children in Taohua Village who go to school, most of the children from nearby villages have also signed up, except for those who have relatives in the town who can borrow.

The more students you recruit, the more teachers you need.

In addition to the fact that the original substitute teachers in the village were rehired, the city invited a few more support teachers to come, and the other villages have substitute teachers who are willing to come to teach, and they can also come.

The abandoned Taohua Village Primary School, because of its high-end repairs, immediately became prosperous.

This is a primary school full of modern facilities, and its various facilities are better than those in the urban area. Except that it is only famous in the surrounding villages, it is no longer inferior to any primary school in Nanshan City.

People in the village like to look at the direction of the primary school after dinner and tea. The primary school they attended in the past was merged and abandoned. Now, it is rebuilt in such a way that no one would have expected.

There are some superstitious sayings in mountain villages that popularity is wealth, and when popularity is high, wealth will be prosperous.

As primary schools become more prosperous, Taohua Village will also get better and better.

　Thank you for your votes! ^_^
　　
　
(End of this chapter)