Dad's Pastoral Life

Chapter 577
The outstanding effect of the advertisement made Taohua Village's first wave of tourist peaks come early and thoroughly.

In fact, this is a female-oriented advertisement. This kind of peach blossom and unswerving love is the easiest to touch the hearts of female audiences and make them feel fascinated.

Especially when several female protagonists appeared in beautiful Hanfu, the aesthetic feeling presented in the screen made them feel that they could do it too.

In fact, there are really many people who come to play and take pictures in Hanfu.

It can be said that the advertisement brought out a wave of antiquity.

The craze for Hanfu began about ten years ago, and it has become more and more intense in the past two years. It is not unusual to see a girl wearing Hanfu taking pictures in a scenic spot.

Undoubtedly, Cheng He's long-standing concept is correct. As long as he captures the hearts of female consumers, it is equivalent to capturing the wallets of male consumers.

As long as the girls say "beep" a few times and say they want to go, the guy will rush to buy a ticket and obediently help carry the bag.

The flowering period of peach blossoms is limited, so these days are almost full every day.The advertising video is being forwarded every day, and more and more people know that there is a "Million Peach Blossoms" in Taohua Village. Many people are planning to come and see it.

That avenue of peach blossoms really makes female consumers feel extremely romantic.

When we arrived at Peach Blossom Village, the mountain full of peach trees contracted by Cheng He and Cheng Shi was also open at the same time. Advertisements of "Flower Appreciation Farmhouse Fun" were posted everywhere, attracting people to go there.

Even if you don't eat, it's okay to appreciate it, and many people will go and see it.

This wave of ads is stable.

Bai Qian was also very happy. She never expected that her younger brother would be so capable one day. She used to treat him like a child. It seems that things are about to change.

Who would have thought that the naughty and ignorant kid from before would be able to do such a big thing!

Naturally, Cheng He couldn't do without material thanks to him.

The advertising work was directly handed over to Bai Xingjun, so in terms of remuneration, he was the only one to settle with him, and let him talk to his classmates and teachers.

In this way, Bai Xingjun can enjoy himself more in front of his classmates, making people like to work with him more.

In fact, apart from the remuneration paid by Cheng He, Bai Xingjun and his classmates, including his teacher and the school, have already obtained great benefits.

At the end of the video, there are signatures of all the personnel, music, photography director, costume props, art, post-production special effects, etc., everyone has a name.

After the video received favorable comments and attention, someone posted their information on the Internet, announcing that it was a student's work of a certain school. Suddenly, their school was called a magical place.

Some people even remembered Bai Xingjun's name, reminding him of his previous works - the last time he filmed a documentary on ALS, wasn't that the name?

Therefore, before Cheng He paid them, these people had already obtained more intuitive benefits.

All students who participated will have a strong and colorful stroke on their graduation resumes in the following year.

In addition, in addition to thanking these students, there is another person that cannot be forgotten.That is the great director Wang Zheng.

Without him reposting the video, the ad would not have had such a quick effect.And he is willing to play this kind of advertising video, it is naturally for the sake of friendship.

Otherwise, it would be a huge amount of remuneration for ordinary merchants to ask him to mention the product.And it's not that he will help promote it as long as he gives money.

Wang Zheng has always rarely participated in commercial advertisements.

Cheng He called him and thanked him solemnly.

Unexpectedly, after Wang Zheng received the call, he didn't take it seriously at all, and said: "It's nothing, you Taohua Village are still making movies for me for free, so I have to thank you too? Thank you for your trouble. Besides Now, Xiaojun calls me uncle, isn't it my duty to help my nephew?"

These words are easy to say, but in fact, Wang Zheng knows the effort behind the video.

The peach blossoms were newly bloomed this year, and within a few days of blooming, the video came into his hands. In the past few days, he could almost count how many hours they slept.

Because he is in this business, he knows how hard it is to catch a flowering period.The flowering period is not accommodating. If people can't catch up, they have to wait for the next year.

So, these people did put in a lot of effort.

But just this does not constitute a reason for him to repost—in a word, the video moved him.

It was just an advertisement, but it was shot so poetically. He appreciated it, so he was willing to forward it, and he was willing to fulfill Bai Xingjun.

If Bai Xingjun is destined to be his colleague in the future, why not help him now?On his way to success, he has noble people to support him, so he is naturally willing to be someone else's nobleman.

The video became popular, and Taohua Village's new year's first shot was fired, and the happiest ones were the villagers of Taohua Village.

Those who run farmhouses and homestays are all smiling these days; even those who don’t do these things will still get dividends at the end of the year, which is a great thing.

No, it's only the beginning of the new year, and I'm thinking about the dividends for the new year.

The villagers who are in charge of security, cleaning, etc. are naturally working hard.

At this point, Cheng He breathed a sigh of relief. After the first shot of the new year was fired, the subsequent tourism promotion continued step by step. It seems that it should be expected to be stronger than last year.

In fact, he was quite busy this time around. The group of students went to Peach Blossom Village and spent more than ten days filming. Later, when the peach blossoms first bloomed, he was always with him during those days and nights of busy work.

He may not be able to do professional things, but in terms of logistics, he takes care of them very well.In terms of food and accommodation, etc., he has arranged them properly, so that they have no worries.

It might not be a big deal, but it's pretty busy.

Now, the tour guides are busy with reception, and it is his time to relax.

When he was free, he collapsed on the recliner in the yard to rest with a sigh of relief, and continued to live his life.It's really relaxing to rest after such a busy day.

The trees in the yard were still bare, and it was still early.The peach blossoms bloom first, and they also have no leaves.

In fact, I am very happy to think about it.There are peach blossom forests, apricot blossom forests, plum blossom forests, etc. in many places, and millions of lavenders are not uncommon, attracting tourists everywhere.

However, he should be No.1 for creating such an advertising effect for Taohua.

In his view, this is the dual role of money and creativity. Spending money alone may not be able to achieve such an effect; and creativity alone may not be successful without financial support!
On the surface, Cheng He did not spend much money on this advertisement, but if others want to follow suit, the cost will be multiplied several times.

First of all, if they want to find an advertising company, they don’t know how to calculate the cost; even if an advertising company can achieve such an effect, it will cost a lot of money to put it in. After all, not everyone can make Wang Zheng helped promote it.

Human society.

Just as he was thinking beautifully, the phone rang, and it was Liu Zhicheng who sent him a message.

There was such a big movement in Peach Blossom Village, so he naturally noticed it. Seeing the good results, he immediately sent a message to congratulate.

Besides him, his old classmate Liang Zhong also sent him a message, congratulating him.In fact, at the end of the evening news on Nanshan TV Station, it also helped Taohua Village to promote for more than a minute.

Cheng He replied one by one, thanking them.

In addition, Jiang Yutong also sent a message to express his congratulations.

Speaking of which, on the day when the peach blossoms just bloomed, when Cheng He was busy taking pictures of the peach blossoms with those students, Jiang Yutong also did a big job.

The peach blossoms bloomed on the second day of the second month of the lunar calendar, which is March 3th in the Gregorian calendar, which is also the announcement date for the selection of the Xiaolianshan Photography Competition.

Originally, she also wanted to ask Cheng He to help host it, but when she heard that Taohua Village's advertising promotion was in a hurry in the past two days, Cheng He had no time to spare, so she gave up and brought someone to do it herself.

The photography competition has been mentioned since last year, and there has been a lot of noise on the Internet. For several months, there have been constant topic guides, or some physical promotions, such as bus stop signs, station videos, etc. advertise.

Therefore, this photography competition has always attracted much attention.

In particular, the topic of cherishing the green peacock has attracted the attention of many people. Many people are waiting for the announcement of the photography competition, and they are all waiting for this day.

It just so happens that this day is Women's Day, many companies give women a half-day off, and many people have time to watch the live broadcast of the competition.

The photography competition was held in the Provincial Photographers Association, and it was very grand. Not only did several respected old photography artists in the Photography Association be invited as judges, but also several Internet celebrity anchors appeared to help out, and the provincial TV station also got the news interview.

Behind these people, there is a large audience.

Her grandfather also came out to support her this time, and brought several old artists from other fields to sit together, which greatly increased the gold content of this photography competition.

Although director Wang Zhengda did not come in person, he endorsed the green peacock. A huge poster of him was pasted at the reception area, appealing to care for the green peacock, which also made the photography competition show a grand positive energy.

Such a grand photo competition selection scene has attracted attention from the industry, just to show more people the strength of Xiaolianshan——

Every photographic work here, every creature, or landscape in the work comes from Xiaolian Mountain, which is an important opportunity to show Xiaolian Mountain to the world.

The beauty of Guilin has existed since ancient times, but it has been unknown for thousands of years.After a movie called "Liu Sanjie" became popular, people became aware of its beauty, and tourists from all over the world flocked there.

The beauty of Xiaolian Mountain also needs to be shown to the world in some ways so that more people can know it.

The competition was very successful, and the popularity of Xiaolian Mountain has been greatly improved.This has also laid a good foundation for the opening and operation of the park in the second half of the year.

Jiang Yutong handles these matters by himself, and Cheng He, a partner, should have been there to contribute, but he is also very busy in Xiaolianshan, so he doesn't care about it.

In fact, Cheng He's reputation for Taohua Village's tourism is also good for Xiaolian Mountain. Taohua Village is the nearest village to Xiaolian Mountain. The increase in popularity of Taohua Village will also bring benefits to Xiaolian Mountain. immediate benefit.

No, seeing that Taohua Village's advertising was so successful, it ushered in the first wave of tourists in spring, and its influence was no less than that of the photography competition she organized.

She was also happy in her heart, and quickly sent a congratulatory message to Cheng He.

After a brief chat, Cheng He hung up the phone and couldn't help but feel happy.

A good sign of spring!
The hard work of the past few days was worth it.

"Dad, I'll drink the tea that Mom made for you." Cheng Xinxin's voice sounded from behind, Cheng He looked back, and the little guy brought him a cup of lemon honey tea.

"Be careful, Dad will be so distressed if you burn your hands." Cheng He said, and quickly took the cup.

Although it is a thermos cup, what if it is accidentally turned over?

Cheng Xinxin pursed her lips and smiled sweetly when she saw her father drinking the tea she brought over.

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(End of this chapter)