i am miss

Chapter 212 Accountability
After catching Gu Xinning's pigtails, Tao Yumei would not settle with her in private, she had to find a suitable opportunity to expose her mistakes to everyone.

Spreading the unfavorable news that Gu's shopping malls are false, won't this affect the image of Gu's shopping malls?If it spreads, it may also affect the stock price of Gu's Market.

Tao Yumei knew that there might be such consequences, but she still didn't plan to deal with it in a low-key manner. Anyway, with Gu Xinning around, if something happened, she would be the first to deal with it.

What's more, it is impossible for Gu's shopping mall to have a financial problem. Gu Xinning dared to spread such rumors, so he should bear the punishment he deserved.

Gu Xinning has been discussing the development of the shopping mall with the people in the marketing department. She wants to build a new shopping mall close to the organic ecological base and set it on time to radiate around.

Shipping products sold by Gu's Market, including organic vegetables, while increasing online sales channels, just took advantage of these transportation channels.

When there is a shortage of goods and urgent needs, it is more convenient to use the inventory elsewhere, and it is more convenient to have transportation channels.

Of course, high-end products are not included here.

Some brands, in order to meet the unique needs of the upper class, have a limited number of sales in each city, and these products are often in a state of short supply.

Gu Xinning marked the selected places eye-catchingly and showed them to Song Jianzhong, Yang Yi and Jiang Ranbai.

"In these four cities, the coverage of Gu's shopping malls is insufficient, and it is only a matter of time to build new shopping malls." Gu Xinning pointed to the location she chose, "Although these few places are not in the commercial center of the city, they are just a matter of time. All development directions should be developed. And they are only a [-]-minute drive from the nearby organic ecological base."

"The development of shopping malls should be based on the gathering places of residents. Are there too few people in these places?" Yang Yi asked.

"This shouldn't be a big problem." Gu Xinning pointed to one of them and said, "For example, Pingcheng, near here is the University Park, and many new campuses of universities have moved here. The consumer groups of Gu's Shopping Center are not only the upper class. , more white-collar workers, college students, and a small part of the working class.”

Jiang Ranbai nodded: "The consumer group is like this, but Mr. Gu, why do you want to do this? These people can go into the urban area to buy what they need. The investment in the early stage, the people-oriented and maintenance in the later stage, the consumption here It is not easy to maintain a shopping mall. We can choose a better place and a more mature residential area to build a shopping mall.”

"It's enough to maintain it." Gu Xinning said seriously, "I want to develop other consumer groups."

Gu Xinning's idea is completely different from that of Gu's Shopping Mall. It is impossible for the high-end brands operated by Gu's Shopping Center to be sold together with low-end brands.

Song Jianzhong frowned.

When Gu Xinning reformed the background system before, it was not for this purpose, but for the unified management of the shopping malls.

"Let's put it this way." Gu Xinning explained, "There are multiple brands under one company, targeting different consumer groups. What I want to do is this. The newly built shopping malls belong to Gu's shopping malls, but they are not linked to Gu's shopping malls. name, so that it does not conflict with high-end brands, and they will also have their own consumer groups."

"For new investment, there should be a plan, and it can only be carried out after discussion." Song Jianzhong did not completely veto Gu Xinning's idea, but he did not approve of her arbitrariness.

No matter how much confidence you have, you should follow the process.

Even if the idea is feasible, there must be a comprehensive plan, so as to avoid many detours when advancing.

"The plan still needs to be perfected." Gu Xinning said, "Uncle Song, I don't plan to advance it immediately. I can only do it when everything is feasible. First, make sure there is a suitable city. This requires sending someone to investigate on the spot."

Gu Xinning took out a plan from the side: "Here is the preliminary plan, and all the places that need to be confirmed are listed. After these contents are confirmed, the plan can be completed and then advanced. This process is correct, right? "

Song Jianzhong took the proposal in surprise, and it should have been given to them before the meeting, so that they would have time to look at it, know the content of the meeting, and make better suggestions.

But this was just a small flaw, Song Jianzhong didn't point it out and gave the other two copies to Yang Yi and Jiang Ranbai.

There is no unnecessary nonsense in the plan, and there is no hype about the benefits of doing so. It just lists the future development direction and urgently needs to be determined now.

Concise and concise, it doesn't take too much time to understand what Gu Xinning wants to express.

"The status of high-end luxury brands in Gu's shopping mall will not be shaken. I plan to focus on domestic well-known brands and potential brands in the new shopping mall." Gu Xinning took out the last attachment in the document and said, "I have temporarily listed These brands are still under investigation, and if these things are carried out simultaneously, the mall can be established as soon as possible.”

The three of Song Jianzhong also saw the end of the document, a list of many brands.

"I think some resources are wasted." Jiang Ranbai put forward different opinions, "Products with the same function are sold in two shopping malls just because of different brands..." Jiang Ranbai frowned, unable to figure it out this point.

"There are also discounts for foreign luxury goods." Gu Xinning said, "But in Gu's Mall, this situation is impossible. In order to create a high-end image of Gu's Mall, the mall will always have seasonal products. The out-of-season products will be returned to the manufacturers, and we also bear a lot of logistics costs for this.”

This point has been written into the contract when signing the contract with the dealers.

"However, if the products of Gu's mall are discounted, it runs counter to the current positioning and business philosophy." Yang Yi said, "Even if it is a mall with a different name from Gu's mall, after a long time, everyone knows that those products are The products sold by Gu’s shopping mall will also affect the image of our shopping mall at that time, right?”

"That's why I separated different brands and put them in different shopping malls." Gu Xinning explained, "When these luxury brands are discounted abroad, they can be discounted simultaneously in China."

Song Jianzhong and the three listened carefully to Gu Xinning's words.

"My original idea was to solve the problem of this part of the product." Gu Xinning said, "You have all seen the crazy buying of luxury goods when they are discounted. Godlike shoppers at the mall make for a bad shopping experience."

Different from ordinary white-collar workers, Gu's Shopping Mall also has a group of the most high-end consumer groups, who pay more attention to status and treatment.

A good shopping environment is what they value.

"Luxury goods are also out of season, and foreign countries can offer discounts, why not domestically?" Gu Xinning said with a smile, "If we can transfer to another shopping mall, it will not only save a lot of logistics costs, but also solve more problems for merchants. The products will bring some profits to the company and have little impact on the Gu’s shopping mall. I think it’s feasible, what do you think?”

"It's not cost-effective to prepare a shopping mall for these products, so you decide to operate mid-end brands?" Song Jianzhong can see from the list provided by Gu Xinning that the brands selected by Gu Xinning are also very particular, not high-end. But it is not low-end, maintaining a certain level.

"It's not entirely because of this that I decided to operate a mid-end brand." Gu Xinning said, "The main reason is to open up the online sales market, and high-end brands are not suitable."

At this stage, online sales have opened up, but the scale has not yet formed, and Gu Xinning knows that in a few years, the scale of online sales will become larger and larger.

When people in this age group grow up, they will be more accustomed to online shopping. Many people even order daily necessities online and wait for them to deliver them to their door.

While it is still in the embryonic stage, prepare well to catch up with the trend of the next stage.

Of course, Gu Xinning won't talk about these things, but she definitely wants to open up the online sales market.

"Do the research first, then make a detailed plan, and then discuss it." Song Jianzhong recognized Gu Xinning's idea, but without a detailed plan, he couldn't invest rashly.

"I think so too, Uncle Song." Gu Xinning nodded hurriedly, "Don't disclose the news until the plan is confirmed. I will give you another copy if you need to investigate, and it will be sent to your mailbox."

This is why Gu Xinning only asked the three of them to come to the meeting.

"En." Song Jianzhong glanced at the two of them, and Yang Yi and Jiang Ranbai returned the documents to Gu Xinning.

Arrange people to go to the field to investigate, and you can find other reasons.

Soon, these documents were shredded into shreds.

After the meeting, several people came out of the meeting room, and met Tao Yumei who was rushing towards him in a rage.

"Gu Xinning, can you explain what's going on?" Tao Yumei threw a newspaper to Gu Xinning.

On the fourth page of the newspaper, huge words read: The myth of Gu's shopping mall is about to be shattered?

The news is that the Gu's Mall is facing a crisis of breaking the capital chain, and this situation is caused by the fact that the young lady of the Gu family, who is in charge of the Gu's Mall, is eager for quick success and quick profits, regardless of the development of the Gu's, and promotes multiple projects, resulting in Gu's funds not keeping pace. Step up, and now a dilemma has formed.

"Where did this rumor come from? Recently, the media has paid too much attention to Gu's Shopping Mall." Gu Xinning frowned, "What does Vice President Tao want me to explain? Don't you think this rumor is true?"

"Where there is no wind, there are no waves." Tao Yumei said, "And I also heard that the president himself said that Gu's shopping mall was short of funds."

Tao Yumei bit the word "President" hard.

"Oh? I said it again? Why don't I even know about it?" Gu Xinning chuckled, as if she wasn't afraid of Tao Yumei finding someone to confront her.

However, Tao Yumei's behavior made Gu Xinning confirm that she and Shao Lewen were related.

It's just that Tao Yumei didn't expect Tao Yumei to use the media. Such news is not a good thing for Gu's Mall.

　One more.

　　
　
(End of this chapter)