i am miss

Chapter 383 Brand
"Cousin, cousin." It wasn't Gu Xinning's time to wake up, so she was woken up by Ling Jingya's phone call, and when she picked it up, she heard Ling Jingya calling happily.

Gu Xinning woke up immediately, and smiled helplessly: "I heard it, what's the matter?"

"The last time I participated in the competition, a manufacturer wanted to buy my design." This was the first time Ling Jingya encountered such a thing, and she was so happy that she didn't know what to say.

"This is a good thing." Gu Xinning said, "Then what do you think?"

"I don't know." Ling Jingya said shyly, "I was so excited that I didn't know what to make, so I wanted to ask my cousin."

Gu Xinning analyzed the matter to Ling Jingya: "Many designers will experience this kind of thing. If you want to develop better, you have to pay attention to the company that contacts you, what kind of company it is."

"I haven't looked it up yet, but I seem to have heard of this name." As a fashion designer, Ling Jingya has visited all the big and small clothing stores, learning other people's designs, and looking for inspiration from them.

"As long as it is a formal company, it will bring your design to the market and gain a good influence, which will be of great benefit to you." For designers who show their talents for the first time, it is very necessary to expand their reputation.

Ling Jingya listened carefully, her mood was always in a state of excitement, this was the first time she got a big order.

"There is also the issue of price." Gu Xinning did not make all decisions for Ling Jingya, she must have her own ideas so as not to feel regretful in the future, "You are a novice now, the other party will definitely consider this To lower the price, you must stick to your bottom line. Once you make a decision, you can’t regret it in the future.”

Ling Jingya nodded: "I understand that, cousin."

"What direction do you want to develop in the future?" Gu Xinning asked.

"What development?" Ling Jingya hadn't thought about such a long-term problem. She wanted to design clothes before, and she wanted to design clothes very much.This is her ideal, and it has now been achieved.

"You should have seen it abroad. Some fashion designers are hired by a certain company as a special designer with a high salary." Gu Xinning said, "And some fashion designers created Your own brand, world-renowned. Which one do you want to be?"

Ling Jingya never thought of creating her own brand, no, she never dared to think about it before.

It is quite good to find a good job and get a high salary by relying on fashion design.

But Gu Xinning said that you can create your own brand.

Ling Jingya's heart skipped a beat.

"Cousin, as far as I know, there seems to be no designer with her own brand in China." Ling Jingya said without confidence, "Even the brand QUEEN has hired a professional designer..."

Gu Xinning nodded: "What you said is not wrong. It is true that there are no domestic ones, but there are foreign ones, right?"

"Yes, their designs have their own style." Ling Jingya was really envious of this group of famous and rich designers.

"Since there are foreign countries, there should be domestic ones too." Gu Xinning said with a smile, "Just because they haven't appeared yet, doesn't mean they can't appear."

"But, cousin..." Ling Jingya said anxiously, "It is not an easy task to create your own brand."

"It's not easy to do anything, what matters is your thoughts and your decisions." Gu Xinning said with a smile, "If your goal is to become the chief designer of a certain company, what you have to do now is to learn A certain company's design style, perfect yourself."

Ling Jingya was silent.

"If you want to create your own brand, you must be familiar with the entire market." Gu Xinning said earnestly, "Whether the design is good or not depends not only on the beauty of your design, but also on the acceptance of the market. Trends that are popular in the market often It was brought up by several brands, if you can’t become one of these brands, then your brand influence is also limited.”

Gu Xinning's words made Ling Jingya see clearly, and the pressure was even greater.

"I'm just speaking from a business point of view. If you regard fashion design as a hobby, then it doesn't matter, you can use your creativity freely." Gu Xinning said with a smile, "so the most important thing is that you decide to the direction to go."

"Cousin, I have to think about it, I'm not sure yet." Ling Jingya was obviously persuaded by creating a brand, but she was afraid that she didn't have the ability.

"Of course you want to." Gu Xinning continued, "Also, this matter is your best start. You can sell your design to this company, and I believe that some companies will contact you in the future to become their company's designer .”

Ling Jingya gritted her teeth and said, "Then if you want to create your own brand, what should you do? If you keep the design and don't sell it, will it be forgotten after a while?"

"Yes, what you think is right." Gu Xinning said, "You don't design many styles now, and you are not suitable for creating your own brand, but you can make your own name known."

"How?" Ling Jingya's decision was getting closer and closer to creating her own brand.

"Provide your design to the stars who can appear in front of the public," Gu Xinning said, "It is best to prepare some publicity means to let the stars shine in front of the public, your design will also spread, and your name , will be remembered by more people.”

"Overseas, nobles who participate in various high society activities are also good candidates." Gu Xinning thought for a while and said again.

In many cases, these upper-class ladies are the main force in the market.

Ling Jingya could tell that such an operation was not easy, and it was absolutely impossible for her alone.Even if she can persuade a star or nobleman to appear in the clothes she designed, there is no way to expand her influence.

"If you have the will to create your own brand, I can help you." Gu Xinning said.

"But, cousin, what if I fail?" Ling Jingya still lacked confidence.

"How can you fail if you haven't done it yet?" Gu Xinning comforted, "Jingya, you gave the clothes you designed to wear for public figures, what did you lose?"

Ling Jingya couldn't answer for a while.

"What you lose is only your design fee, and the cost of post-publicity." Gu Xinning analyzed, "If the publicity is in place and the market accepts your design, the sales performance will be much more than this money."

"I understand, if you want to get something, you have to pay first." Ling Jingya said seriously, as if she had already made a decision.

"Yes, no matter what you do, there is a cost." Gu Xinning replied, "You can't delay the introduction of clothing design to the market. If you decide, I will arrange it for you."

Ling Jingya made up her mind: "Cousin, I want to create my own brand."

(End of this chapter)