The first emperor of the Song Dynasty

Chapter 30
All the ministers fell silent when they heard Zhao Huan's words. If they don't spend money, there seems to be no reason to object.

"Your Majesty, if it doesn't cost money, the ministers will definitely support it, but how can we set up this newspaper without spending money?" Li Gang asked.

Zhao Huan pointed to the newspaper template in Li Gang's hand, and said, "Actually, you are overcomplicating the issue, thinking that we need to make great efforts to let the people read this newspaper, but you don't have it." I thought about it, in fact, the common people just want to know these news, and after dinner, a few old friends can sit together and talk about these news."

Li Gang and others were still at a loss when they heard what Zhao Huan said.

Zhao Huan went on to say: "Since this newspaper is what the people want, there will be buyers. Now that there are buyers, we can make money from this paper."

This time, people don't understand even more.

"Your Majesty, are you saying that this thing can still make money?" Zhu Shengfei asked in surprise.

"That's natural. You don't want to be so conservative. You see, this newspaper is so big. We don't want all the sections to be filled with news. We can reserve some space, find some big shops, and ask them to pay. Give them publicity." Zhao Huan said.

There is still such an operation?I've never heard of it before. This group of smart people from the Song Dynasty felt that their IQ was not enough.

Zhao Huan had no choice, so he gave them a popular science on how to make money with this thing.

After everyone listened to it, they suddenly realized, but they still had some concerns. Scholars, most of them are rather old-fashioned in this regard, especially Zhu Shengfei. The pain in the flesh, the resentful little eyes, I don't know why Zhao Huan bullied him.

Ever since, the next day, the world's first newspaper was published under Zhao Huan's organization. As a trial operation, this newspaper first only released [-] copies in Kaifeng City.

The newspaper has two pages in total. In the center of the top of the first page, there are four big characters "Da Song Daily" inscribed by Zhao Huan himself. Fonts, then I really dare not show my ugliness.

The first page mainly introduces the latest policies promulgated by the imperial court, and describes the fighting situation between the Song Dynasty and the Jin State. On it, Yue Fei's name is also known to everyone for the first time; I don't know who wrote the light novel, it's called "The Legend of the White Snake", and there is a blank space at the bottom of the second page, which says advertising and investment, and also left a contact address.

After this newspaper was released, it immediately aroused strong repercussions in the market. For the first time, the gate of Honglu Temple, where the newspaper was distributed, was full of people. Li Guang, the Dahonglu Temple of Honglu Temple, was frightened and rushed into the palace to report the matter to Zhao Huan. matter.

"Your Majesty Qizuo, the gate of our Dahonglu has been surrounded by many literati, and they strongly demand to read the next issue of the Dasong Daily." Li Guang knelt in front of Zhao Huan and said.

Zhao Huan expected that the Da Song Daily would definitely be successful. After all, people still had a high demand for spiritual culture, but he did not expect such an enthusiastic response.

"What's going on?" Zhao Huan asked.

"Most of the people who came to watch the next issue of the Da Song Daily are some young students from Taixue. They were deeply attracted by the "Legend of the White Snake" published in our Da Song Daily, and now they are all vying for it. I want to see the next issue of our Da Song Daily." Li Guang said to Zhao Huan.

"Well, that's how it is!" Zhao Huan pondered for a while, and said to Li Gang next to him: "It seems that our price is still set low. In this way, we will print more tomorrow, and tomorrow we will print 1000 copies, and the price of each copy will rise to 10 yuan." Money."

Li Gang listened to it and was taken aback. Just such a piece of rice paper about three feet in size dared to sell it for 10 yuan a piece. This is really different from stealing money. Is the price a bit high?"

Zhao Huan waved his hand and said, "Hey, it's not high at all. The so-called rare goods can be lived in. Just pay this price. It will definitely be sold out tomorrow."

Li Guang also felt that the price was a little high. Today, it was only one penny per share, but the next day it became ten penny per share. He reminded: "Your Majesty, I am worried that this price will cause dissatisfaction among these students."

Zhao Huan said indifferently: "Hey, it doesn't matter. If you think it's too expensive, you don't have to buy it. These are all voluntary actions. Few students who can study in Taixue are short of ten cents."

What Zhao Huan said is the truth. The students who study in Taixue are basically the children of bureaucrats like them. Ten cents is really nothing to them, but why does Li Gang always feel that the emperor is cheating? where are they.

"Your Majesty, in fact, the most important thing for me this time is to meet the author of "Legend of the White Snake". After all, the rest of the story is what everyone wants to see the most. If there is no such story, I am worried about these students. They will demolish my Honglu Temple." Li Guang said with a wry smile, this group of young masters, including the emperor's relatives, he can't afford to offend.

Zhao Huan nodded, and said: "Well, don't worry about this, someone will send you the following text of "Legend of the White Snake" in a while, and you, don't be idle, I didn't see that there is still a piece of leftovers in our newspaper." For nothing, you take the initiative to find some companies and ask them to pay, and let's advertise for them."

Feudal dynasties have always emphasized agriculture and suppressed business, and they really disdain to ask these officials to ask those who do business for money, so Li Guang has some resistance to this order.

"What? Have an opinion?" Zhao Huan could see Li Guang's reluctance.

"Your Majesty, the keynote set by our ancestors is to attach importance to the development of agriculture and restrain the development of commerce. Isn't it against the law of etiquette for us to do so!" Li Guangzhi said hesitantly.

"Well, I understand what you mean, but if you think about it, how can you serve as an official and benefit one side? We say that we must pay attention to agriculture, so our people will live a happy life? I still say that, for the ancestors According to the rules, we take the essence and discard the dross, and we must not copy it, no matter if it is a black cat or a white cat, as long as it can catch mice, it is a good cat, understand?" Zhao Huan said to Li Guang.

(End of this chapter)