Chapter 1004 Fake?

After Tian Ye's disdainful efforts, at least on the surface, the momentum of "The King's Woman" surpassed that of "You Who Came from the Stars". Of course, this is only limited to the Internet!

Now that Che Xian has confidence, he led Li Renlong and others to accept all kinds of publicity, in order to create momentum for "The King's Woman"!

This is also to give the outside world an illusion that "The King's Woman" is really very popular!
This is very important!

The popularity of a thing must be driven by key figures.These key people include three types of people: experts, communicators, and salesmen.

A very small number of people who watched "The King's Woman" and commented on it can be called "early adopters", and then those younger sisters who also love to watch Korean dramas began to follow up and became the "early majority". During the process of chasing the drama, they continued to post various posts on Weibo and Moments. These word-of-mouth, driven by celebrities and the media, will bring a large number of "late majority" who join the drama, and the popularity will rise linearly. Until the last few "laggards" join in.

According to the "diffusion theory" of sociology, if a thing wants to continue to spread in a social system, a certain number of people must first adopt this new thing.

Usually, this number is 10%~20% of the population.Once the diffusion ratio reaches a critical amount, the diffusion process takes off, grows exponentially, and enters the stage of rapid diffusion.

Of course, "The King's Woman" itself must be of excellent quality, so that it can continue to attract the attention of others!
In the end, the quantitative change will be changed into a qualitative change because of the "law of the surrounding environment"!

The so-called "surrounding environment law" is actually related to ourselves!

Our external environment determines our internal state.The development of social media makes us not only sensitive to changes in the environment, but extremely sensitive.

When you find more and more people discussing "The King's Woman" in your circle of friends every day, you will have the idea that you must watch it, even the pressure.

When many people say that the plot is good-looking, you also think it is good-looking for no reason. When the male protagonist looks like an underage junior high school student no matter how you look at it, but many people say that the plot is handsome, you also think it is handsome.The environment where many people gather produces a huge persuasive power.

This is actually similar to the "Broken Window Theory". If someone finds that everyone around him is talking about this drama, he will also follow the trend and talk about it under the influence of the external environment. In the end, what is popular is neither TV dramas nor actors. , but the behavior of watching and discussing dramas.After this mutual excitation accumulates to a certain amount, it will trigger explosiveness.

The IQ of people in groups is declining.Once we're part of a group, we're all susceptible to pressure from those around us and other forms of influence that coerce us into joining a trend.

In the end, a single spark can start a prairie fire, and "The King's Woman" will be out of control and become a hit!
Both Che Xian and Tang Le knew the truth!

After all, the two of them have been immersed in this industry for so many years, and they know such theories and marketing methods very well!
Of course, this is also related to their own environment!
Because the Korean entertainment industry is small, the competition is very fierce, and various marketing methods are emerging in an endless stream!
Mango Channel is considered the most experienced TV station in China in terms of marketing, and Tang Le, as the top management of Mango Channel, has done a good job in this aspect!
A certain wave entertainment reporter directly asked Che Xiandao: "Director Che, what do you think of "The King's Woman" losing to "You Who Came from the Star" in the ratings on the first day?"

Che Xian said with a displeased face: "It's just a little inferior, and the battle has just begun, and the winner is the one who can have the last laugh!"

The reporter continued his efforts: "So the car guide thinks he is the final winner?"

"Of course!"

Che Xian replied domineeringly!
"I will not lose to anyone!"

Che Xian continued!

The reporter from Mango Entertainment turned their attention to Li Renlong: "Renlong, what do you think of the car guide's words?"

Li Renlong replied: "I totally agree!"

Nonsense, he must be on Che Hyun's side!
And he is still clearly standing on the side of Che Xian. Now that he has chosen the team, he definitely has no plans for both sides of the snake and mouse. This is Li Renlong's personal wisdom. He knows that if he wants to be a fool, he will only please both sides !
A reporter set his sights on Tian Ye again: "Do you think "The King's Woman" will catch up with "My Love from the Star" in the future?"

Tian Ye directly retorted: "You said it wrong, now "The King's Woman" has the upper hand!"

mmp!

The reporter was stunned!
"Are you kidding me?"

"You are talking nonsense with your eyes open!"

"Who doesn't know that "The King's Woman" lost to "You Who Came from the Star" in the first broadcast ratings!"

This reporter only felt that his IQ was suppressed!

He felt that the field was playing tricks on him, or just trying to hold on!
In fact, he can also understand that not everyone is willing to admit failure, and more people will only be frustrated in the face of failure. He thinks Tian Ye is such a person!
"how to explain?"

asked the reporter!
Tian Ye smiled, he had been waiting for this moment for so long!

Tian Ye replied: "It is true that the ratings of "The King's Woman" is slightly lower than that of "You Who Came from the Star"!"

"You still know!"

The reporter was a little speechless!
At the same time, he also became interested. Since Tian Ye knew that the ratings of "The King's Woman" were not as good as "You Who Came from the Star", how could he say I was wrong?

The reporter was puzzled!
Tian Ye pondered for a while and continued: "But everyone may not know that "The King's Woman" has completely crushed "You Who Came from the Star" in the number of hits on the online video broadcast!"

"Anything else?"

"real or fake?"

"You can't lie to us..."

"How is it possible, Xu Qianshou could lose!"

. . . . . . . . . . .

In an instant, the eyes of many reporters were attracted, and they were all discussing in whispers!
Seeing such a scene, Tian Ye was very excited. This was exactly what he wanted to see. He wanted to use these uncrowned kings to convey the news that "You Who Came from the Star" lost to "The King's Woman" in terms of online views!

Many reporters stared at the fields!

Tian Ye is not nervous either, but now he is more confident, and his speech is becoming more and more fluent!
""You Who Came From The Star" is only slightly better than "The King's Woman" in terms of ratings!"

"And "The King's Woman" completely crushes "You Who Came From The Star" in terms of online views!"

"So in general, "The King's Woman" is better than "You Who Came from the Star"!"

Tian Ye made a conclusion!
"Not bad!"

"It makes sense!"

"Looking at it this way, "You Who Came from the Star" lost to "The King's Woman"!"

"This is really unexpected, Xu Qian will lose!"

"I can't believe it!"

"Is this a reversal?"

. . . . . . . . . . .

Although these reporters felt that what Tian Ye said was a bit "specious" or even unreasonable, they didn't care about it, and such big news would naturally be reported!

The eyes of these reporters are shining!

Tian Ye saw it, he still had a blockbuster that he hadn't released yet!
Tian Yedao: "It's beyond my expectation that "The King's Woman" completely crushes "You Who Came from the Star" in terms of online views!"

"After all, the ratings of "You Who Came From The Star" are higher than "The King's Woman"!"

"Maybe there is some reason for it, maybe the ratings of "You Who Came From The Star" are tricky!"

Tian Ye said unhurriedly!

"boom!"

All the reporters present felt their heads roaring!
They all looked at the smiling field in disbelief!
What does Tian Ye mean to say that the ratings of "You Who Came from the Star" were faked?Although he didn't say it directly, he actually meant it!
"This......"

(End of this chapter)

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