Reborn I am the second generation of stars

Chapter 650 Embarrassment
"How to combine mobile phone and Internet thinking?"

Xu Qian was lost in thought.

Then he said: "First of all, mobile phones adopt an online reservation sales model. Users can apply for purchase qualifications on the mobile phone official website and then submit orders online to purchase. This order method saves a lot of costs in procurement and inventory management. This is Internet thinking. A manifestation of

Remy nodded and said, "That's right. If the sales of mobile phones are concentrated on the Internet and operators, reducing the number of channels involved, this will reduce operating costs, that is, reduce the cost of selling mobile phones!"

Xu Qiandao: "I think the most important thing to combine mobile phone and Internet thinking is the following five aspects!"

"All ears!"

Remy made a listening gesture!
Xu Qiandao: "First, use Internet thinking to make hardware."

"In fact, Internet thinking contains a lot of content. The most important content is how to let millions of people work together with you through the Internet. I said that it is very similar to the mass line of our party. We must insist on coming from the masses and going to the masses. , believe in the masses, rely on the masses.”

Remy said: "This is to cultivate fans!"

Remy remembered that the fans of the fruit phone were called "fruit fans", and those fruit fans were very, very crazy.

"Second, make products with good user experience."

Xu Qian said.

"The third is to make high-performance, high-quality hardware!"

"Fourth is to reduce costs!"

"Fifth is to expand the market!"

Remy nodded and said, "It's very good."

Xu Qiandao: "The following four points are the most important!"

Remy. . . . . . . . . .

"and also?"

"First of all, user experience is paramount: If you want to sell a mobile phone well, you must understand users. In the era of mobile Internet, who knows the needs of consumers better and how to understand consumers? Simple and accurate user experience will determine its explosive power. The size of the product must start from the first point of contact with consumers, the more precise the better."

Remy said: "In fact, both online and offline products should follow this principle! Cultivate word of mouth!"

"Secondly, the profit strategy should not be eager for quick success: these customers may have only used the simple functions of mobile phones, and the profit model strategy requires enterprise-oriented and easy-to-understand guidance. The powerful platform of the mobile Internet has become a comprehensive and three-dimensional approach."

Xu Qian continued.

Remy said: "I think these two can be combined!"

"It's hunger marketing!"

"Expand the market through hunger marketing and word-of-mouth marketing; at the same time, strengthen channel construction, such as online sales, operator customized sales, etc., so that mobile phones have more choices in distribution methods. Since mobile phone sales are concentrated on the Internet and operators, It saves a lot of sales costs for mobile phones and effectively reduces the cost of mobile phones by eliminating the link of intermediate channel providers."

Xu Qian glanced at Remy in surprise, he really deserves to be a legend, and he can draw inferences from one instance to another.

Combining the three aspects of "customer first", "marketing" and "expanding the market", Xu Qian really admired him.

You must know that the reason why Xu Qian has such a powerful thinking is because the world has entered the era of mobile Internet, and he still has a search engine in his head.

And Remy can associate so many is purely because he is more powerful.

Xu Qian continued: "To find the core competitiveness of the business: the information that is closely related to this item and the location of this item, the most lethal form, this kind of service that integrates positioning, search and accurate database functions will definitely upgrade mobile phones to Change the boundaries of the world."

"In the case of being relatively passive in the industry chain competition, the biggest weight in your hands is market share and business innovation ability. Market share gives you a greater right to speak and bargaining qualifications, while business innovation ability determines own "selling point".

Remy added: "I think if I want to make a mobile phone, the core competitiveness is cost and service!"

"The cost should be low, but the product quality cannot be reduced."

"The service must be good, so as to build a reputation, and a complete after-sales service system must be established!"

Xu Qian continued: "Grasp the new model of mobile marketing: a brand culture of the mobile Internet. The biggest difference between the marketing model of the mobile Internet and the traditional marketing is that it attracts more customers through word of mouth, and then allows participation and interaction. The marketing of the mobile Internet The biggest difference between the model and traditional marketing is that the right customers can directly speak the right words for the company, and cold advertising marketing will eventually decline slowly in this era.”

Remy said: "It's about building a brand and cultivating fans!"

"In this way, when it comes to publicity in the future, there will naturally be countless mobile phone fans cheering for you, and they will automatically help you promote it!"

"It's true that one link is interlocking with the other. In fact, these links form a circle, and one cannot be separated!"

Remy said.

Xu Qian continued: "Integrate resources outside the industry chain: as long as you can grasp the premise of the mobile Internet, seize the strong resources of the industry, and effectively integrate the resources of the industry at relevant nodes.

"

Remy said: "It is to build an ecosystem,"

"Our company is positioned as a mobile Internet company. Under the big wave of mobile Internet, we should rely on the home Internet and build our own "Skyworth Ecosystem" with the help of TVs, routers, air conditioners, automobiles and other products, so as to expand our own brand. Influence!"

Xu Qian really admired Remy.

Remy continued: "I think there are two more points to add. First of all, we must pay attention to R&D and innovation. This is the core competitiveness of an enterprise!"

Xu Qian nodded and said: "Yes, if you don't have your own patent, you will be controlled by others!"

"And the R&D and marketing of products are in the upstream value chain, and the value obtained is also the highest!"

Remy continued: "Second, there must be a differentiation strategy. The so-called differentiation strategy refers to the strategy adopted to make the company's products, services, corporate image, etc. clearly different from competitors, so as to gain a competitive advantage. This strategy The focus is on creating products and services that are recognized by the industry and customers as unique."

"If I can do this, my dream will come true. It will be a century-old store, so that everyone can enjoy the fun of technology and promote the progress of China's manufacturing industry."

"At that time, every household is using our company's products, and they say that our workmanship is exquisite, and what we do is like a work of art!"

"At that time, people's impression of Chinese products will definitely change a lot!"

Xu Qiandao: "Your dream will definitely come true."

Xu Qian and Remy chatted very happily, and soon reached an agreement!
After Xu Qian and Li Qiye left, Lei Mi sighed and said, "Xu Qian really deserves his reputation!"

Lei Mi was completely convinced by Xu Qian!
Xu Qian was almost his guiding light, lighting up the entire lost path for him. At this moment, there was a bright light ahead of him, and nothing could stop him.

He will be the pig standing on the cusp.

Lin Qing also said reluctantly: "I think Li Qiye is quite interesting, and I can quite chat with him."

Remy was taken aback for a moment, then looked at Lin Qing and laughed.

Lin Qing was also a little embarrassed!
But also laughed.

In fact, he and Li Qiye exchanged phone numbers.

　Some things can really cross borders, even as a cynic, I was amazed by Yuzuru Hanyu!

　　The pride of heaven!It's like a character who came out of the anime!
　　Even Takuya Kimura when he was young is nothing more than that!

　　
　
(End of this chapter)