Reborn I am the second generation of stars

Chapter 756 Cooperation
The biggest benefit that "Ip Man" brings to Xu Qian is that it makes his brand influence deeper. He himself has become an IP!

As long as it is his movie, I believe most audiences are willing to buy it!

Although "Ip Man" cannot compare with "My Sassy Girlfriend" at the box office, this movie has a profound influence on Xu Qian!
He has become a top superstar and has great popularity throughout Asia!

This kind of influence can be said to be unprecedented. Brother Hua and the others became superstars with the help of that golden age, but Xu Qian became a superstar by virtue of himself!
Not only that, "Ip Man" has also been spotted by some distribution companies in North America!

This is the advantage of kung fu movies!
It should be said that it is the advantage of a good kung fu movie!

No matter how good the filming of "My Sassy Girlfriend" is, it is impossible to impress the North American distribution company, because they are not interested at all!
Only kung fu movies like "Ip Man" will arouse the interest there, because Brother Long and his generation have successful precedents, and they have laid the foundation!

There are a total of two people who have taken a fancy to "Ip Man", one is Warner and the other is Lionsgate!

Lionsgate is a Canadian entertainment company that originated in Vancouver, Canada.Headquartered in Santa Monica, California, the United Kingdom, Columbia, the United States, and Canada.As of 2007, is the most commercially successful independent film and television company with distribution in North America!

Although it sounds awesome, Lionsgate is only a mid-upstream distribution company in North America!
It is impossible to compare with Warner!
Warner is the traditional Hollywood Big Seven, a true commercial giant!
Warner Bros. Entertainment, Inc., or simply Warner Bros., is one of the world's largest film and television entertainment production companies.

Currently, the company is a subsidiary of Time Warner, headquartered in Burbank, California, and New York. Warner Bros. includes several major subsidiaries, including Warner Bros. Pictures, Warner Bros. Studios, Warner Bros. Television, and Warner Bros. Brothers Animation, Warner Home Video, Warner Bros. Games, and The CW Television.

Warner Bros Pictures (Warner Bros Pictures) was founded by four brothers Harry Morris Warner, Albert Warner, Sam Warner and Jack Warner, and then Harry Morris Warner served as the first president of Warner Bros. , Warner Bros. established Warner Studios in Burbank in 1918, and formally established Warner Bros. Pictures in New York on April 1923, 4. It is now the largest film company among the eight major Hollywood film companies. It was acquired by Time Inc. in 4. , Time Inc. later changed its name to Time Warner.

In another world, Warner Brothers once advertised the lesser-known "Harry Potter" as a top IP!

In this world, Warner's publicity ability is also strong!

Compared with Lionsgate, Xu Qian is more inclined to Warner, because Warner's publicity ability is really strong. Compared with Warner, Lionsgate is like the difference between a child and a giant!

However, Lionsgate's sincerity is very sufficient, and they want to buy out the copyright of "Ip Man" in North America for US$1000 million!
1000!

That's a lot, a lot!

After all, "Ip Man" belongs to the traditional action film with Chinese values, not Long Ge's kung fu comedy, nor is it modern action. It is not certain whether this kind of action film will be popular in North America!
Lions Gate can be said to be full of sincerity!

Compared to Lionsgate, Warner is obviously much more arrogant!
After all, they are the traditional Hollywood Big Seven, and they are very domineering!
Warner sent a team leader of the marketing business, which can be regarded as a small high-level executive, but the status within Warner should not be high!

This small executive is called George, a traditional Caucasian, and looks very arrogant!

Xu Qian immediately sent Li Qiye out to deal with such an arrogant person. Li Qiye must be released. Xu Qian has rich experience!

Li Qiye's diplomatic skills are at full value, even the most arrogant person will be speechless when they see him. It can be said that Li Qiye is simply a weapon for making friends!
Warner's initial request was to buy out the copyright of "Ip Man" in North America for $500 million!
This amount can be said to be more than half less than the opening of Lionsgate, but Xu Qian still prefers to cooperate with Warner!

Because it's not easy to get in touch with Hollywood's traditional seven!
Besides, "Ip Man" can only be regarded as a water test work, don't consider how much profit it will get, what is more important is to stimulate its maximum potential!
Although Lionsgate gave a lot of money, its distribution ability is not good, and "Ip Man" is not a Kung Fu movie that conforms to Western values, and the possibility of becoming a dark horse is very low!
If it is distributed to Lionsgate, it is very likely that "Ip Man" is like a drop of water falling into the sea, without any splashes at all. In this case, it is better to give it to Warner!

We all know Warner Bros.'s publishing capabilities. They can distribute dead ones to you, which is very powerful. If they pay attention to "Ip Man", it may bring a big turning point!

In other words, Xu Qian is not interested in money, but in influence, but in brand.

If "Ip Man" can succeed in the West, then he will have the right to speak when making the next kung fu film!
On the contrary, if the water-testing work "Ip Man" fails, then there will be no follow-up, and it will be a one-shot deal!

If this is the case, the loss outweighs the gain!

So people can't just look at the immediate interests, but also look at the future, look at the future interests!
In short, Xu Qian told Li Qiye his thoughts and let him be in charge of the negotiation!
At the beginning, George was very persistent, sticking to the original conditions!
But Li Qiye clarified the interest relationship to him, that is, the domestic market is getting bigger and bigger, and it is already the second largest box office base after North America!

And this growing trend has not stopped!

And Beyond Entertainment is the leading entertainment distribution company in China, so Warner can further cooperate with Beyond Entertainment!
Warner's domestic foundation is not deep. If there is such a partner as Beyond Entertainment, it can quickly gain a foothold in China!
In other words, Warner and Beyond Entertainment can cooperate with each other. Beyond Entertainment helps Warner open up the domestic market, and Warner helps Beyond Entertainment open up the North American market. This is a win-win situation!

Perhaps Li Qiye's personal charm moved George, or Li Qiye's penetrating analysis moved him!

Afterwards, George contacted Warner executives and told Warner executives what Li Qiye had said!

Warner's executives felt that what Li Qiye said was right. It is a fact that China's film market is increasing year by year, but Warner has not established a firm foothold in the market there. It might be much easier with the help of Beyond Entertainment!

If you think about it this way, it is not impossible to cooperate with Beyond Entertainment!

In the end, the two reached an agreement that Beyond Entertainment and Warner could cooperate with each other, and "Ip Man" would be handed over to Warner North America for distribution!

Of course, the profit is divided into three and seven, as for who is three and who is seven, needless to say?Warner is very domineering, so naturally it wants to occupy the largest position, while Beyond Entertainment occupies a small position!

Of course Xu Qian doesn't care about these things. What he cares about is that Warner pointed out in the contract terms that it will use its own distribution channels to give "Ip Man" top-notch support! ! ! ! !
This is the most important thing. Warner Bros.'s publishing ability is too strong. If it can be used, "Ip Man" may become well-known in North America, and then Xu Qian is likely to make a name for himself in North America. There are not many opportunities for this !
(End of this chapter)