King of Song

Chapter 26
Poetry?Lin Zhao is not interested in this. The reason why he wants to be arty is because he has other purposes.

In his plan, Jiangnanju is definitely not just a restaurant, he intends to turn it into a high-end entertainment club in the Song Dynasty.As for the target market positioning, in addition to merchants and citizens, it is the rich and powerful, scholars and celebrities.

But what about propaganda?Although the smell of wine is not afraid of deep alleys, it will take a lot of time. Waiting is not the answer after all. There are necessary advertisements.When I was in Jiangning, Mrs. Meng's birthday banquet became a hit, but it was a pity that it didn't work, so I came directly to Bianjing.Buddha jumping over the wall is delicious, but how to let the rich and wealthy merchants in Bianjing know?
What is lacking now is an opportunity for advertising. In addition to promoting in the nearby Xiangguo Temple and Zhouqiao area, how to open up the high-end market is also the key.

The poetry meeting is undoubtedly a good opportunity. Most of the participants are so-called celebrities, among them are the children of many high-ranking officials from aristocratic families, and there are even many princes and grandchildren.In the Song Dynasty, when the literary style was at its peak, how could such a good opportunity be missed?
What's more, Huang Tingjian also specifically mentioned that Wang Yu has a long future in Japan. Now that he is doing business in Bianjing, there may be some unavoidable things at some point. It is always beneficial and harmless to keep in touch with the future prime minister and his son.

Therefore, Lin Zhao will naturally go to the Iron Tower Lake Poetry Fair.Of course, since it is an advertisement, it is natural not to be empty-handed, and it is necessary to prepare some greetings.

Back at the restaurant, Lin Zhao gave Huang Tingjian's inscription to Gao Gao to make a plaque.

Gao Da asked suspiciously: "Young master Lin, who wrote this word? You found a famous writer so quickly?"

Lin Zhao smiled and said, "Don't worry about it, anyway, you can't make a mistake!" After speaking, he walked directly to the backyard.

Gao Da opened it and saw that the three characters of "Jiangnan Residence" have both charm and charm, which is quite good, so he stopped talking immediately.I heard Lin Zhao shouting from a distance: "Uncle Gao, it's been a long time since I moved a few altars to the kitchen in the backyard..."

"Drinks? What are you going to do?" In recent days, Gundam has gotten used to this kind of inexplicable...

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For the next day, Lin Zhao stayed in the kitchen tinkering, and no one knew why!
Lin Zhao first recruited craftsmen to make a special steaming grate, whose holes, shape, and texture design are completely different from ordinary ones.If you look carefully, you will find that the whole is a slope with high left and low right, and there are shallow grooves in the grain. A bamboo tube is connected to the lowest point to extend outside, and then the pot lid with a flat top is covered.

After the tool was finished, a lot of wine was added to the iron pot, and the fire was simmered slowly.Boil wine?No way?Many people saw it in their eyes and drew a big question mark in their hearts.

Then Lin Zhao ordered someone to bring ice cubes, put them on the top of the pot lid, and clap his hands together to finish the job.

Meng Ruoying asked curiously, "What are you doing?"

Lin Zhao smiled and said, "Good thing, Miss Meng, let's just watch it first!"

After a while, the temperature in the pot rose, and the aroma of wine overflowed, permeating the entire kitchen, creating an intoxicating feeling.Lin Zhao hurriedly warned: "It's enough to heat it gently, pay attention to controlling the temperature of the fire, and don't make it too hot."

Not long after that, the bamboo tube protruding diagonally began to tick, Lin Zhao hurriedly caught it with a wine bowl.Tick ​​tock, occasionally a trickle, the liquid in the bowl gradually increased.

A strong wine scent spread out, much stronger than before, and the source of the mellow aroma was the wine bowl under the bamboo tube.

Meng Ruoying began to feel a little strange, looking at the slanted bamboo tube with great curiosity, it seemed that all the mysteries came from this!

Lin Zhao smiled and said, "Miss Meng, please do me a favor and taste the new wine I have purified!"

"New wine?" Meng Ruoying picked up the wine bowl suspiciously, and took a sip lightly. Although she just tasted it briefly, she coughed repeatedly when she didn't want to.

It took a long time to hear her leisurely say: "Why is this wine so strong? It's very different from the usual drinking water."

"Didn't I tell you, this is the new wine that I have purified, so it will be quite different!" Lin Zhao said with a smile, "Think about it, after the opening of Jiangnan House, will it be very popular to welcome guests with wine? "

Meng Ruoying said lightly: "Men who are addicted to alcohol should like it very much, but women who are used to drinking a few drinks may be a little..."

Looking at Meng Ruoying's slightly flushed pretty face, Lin Zhao said with a smile, "Miss Meng reminded me that guests should be treated differently according to their circumstances..."

"Can you tell me...how is this spirit made?" Meng Ruoying asked hesitantly.

Lin Zhao smiled and said, "This is my patent. Do Miss Meng want to buy it alone or cooperate with each other?"

"Money fan!" Meng Ruoying muttered, "I'm just curious..."

Lin Zhao smiled and said, "Okay, let me show you..." He opened the lid of the pot and explained, "The reason is actually very simple. The boiling point of wine is much lower than the boiling point of water. Do you understand the boiling point?" ? After gradually heating, the wine evaporated first, I put ice cubes on the lid of the pot, and after cooling, it fell on the steaming grate, and then flowed out from this drainage tube... Do you understand?"

"Uh, more or less!" Meng Ruoying nodded half-understanding, the principle seems to be a little clearer, but the terms are still at a loss.Hey, this Lin Zhao, what is in his head?Why didn't you see it before?But it's a good thing to make more messy things like this, and there are quite a lot of business opportunities in it...

Lin Zhao said: "That's good, quickly find a place, find people, and build a workshop! Use this high-purity alcohol to mix it with ordinary wine, and the supply will definitely exceed the demand..."

It's a pity to say that I can only purify the rice wine first. As for the white wine... the brewing technology is not very clear, and it is still difficult to get it out now.The matter had to be shelved for the time being, and another attempt would be made later.

"Okay!" Meng Ruoying naturally didn't refuse the matter of making money, and immediately agreed, and then went out to discuss with Gao Da.

"I've been talking for a long time, but I haven't tasted it yet!" Lin Zhao picked up the wine bowl, and suddenly found a layer of red lip marks on the edge of the wine bowl, and smiled softly: "Is this an indirect kiss? Hehe!" Cough Cough cough... I was dreaming, and I accidentally swallowed the spirits, and my throat was burning hot...

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During the Northern Song Dynasty, the degree of development of the water system in Bianjing was absolutely unmatched by later generations.

The four canals of Bianjing pass through the city, which is not only convenient for water transportation, but also communicates with many lakes inside and outside the city.The Longting Lake in the city, the Iron Tower Lake, and the Jinming Pool in the west of the city are all good places with excellent scenery.

Where there is lake water, there will naturally be scenery, waterside pavilions, towers, and willows. These places will undoubtedly become places frequented by tourists.Scholars and literati, especially, come to view the scenery and tour the lake, rippling in light boats, reciting poems and composing Fu, which is more emotional.

A few college students and friends who love poetry and prose met at Tieta Lake, and Huang Tingjian and Wang Yu were both invited.Huang Tingjian was a little embarrassed at first. Most of the people attending the poetry meeting were officials or descendants of aristocratic families, and they were not very familiar with them.Going alone, it will inevitably feel a little weird!

It happened that I met Lin Zhao at Xiangguo Temple, and had the good fortune to make friends with Wang Yu. If we went together, it would be much easier to integrate into the other party's circle.As for Lin Zhao's status, although he is not a Jinshi, he is definitely a talented person based on yesterday's poem, not to mention that he is familiar with Wang Yu, so it is not a big problem to take the liberty to participate.

This morning, Huang Tingjian came to the gate of Jiangnan Residence early and invited Lin Zhao to go with him.

Lin Zhao was also ready, two servants were already waiting at the door with a few small wine jars.Seeing Huang Tingjian coming, the two went together, hand in hand to Iron Tower Lake...

(End of this chapter)