Hong Kong comprehensive starts from undercover

Chapter 234 Consumer Positioning

The employees nodded. They also felt that putting the advertisement on the front page of the newspaper would reduce the desire of citizens to buy.

But since the mainstream has always been to place advertisements on the front page, they didn't think about breaking this rule.

Since the boss wants to change the version, they will not strongly oppose it. After all, it is just placing the advertisements in the back of the page, which is not a big change, and there is a good chance to increase the sales of their newspaper.

This is a good thing for them, after all, they all want a good performance, and then promotion and salary increase.

"However, sir, if we change our writing style to colloquial, I'm afraid we will be criticized by those old scholars."

The old employee said a little worriedly.

These old scholars have a lot of influence in the academic and media circles. If they are scolded by them, their reputation will be reduced a lot.

After all, these old scholars definitely don't want to see this colloquial and unserious writing method. If they write news in colloquial language, they will be constantly criticized by them.

"It's okay, they can scold as they please, anyway, it won't affect us too much."

"Because our target customers are not them, but young people and office workers."

"Think about how many of these old scholars there are. Those who will listen to these old scholars are teachers or old people. But think about how many young people and office workers there are."

"Even if they collectively boycott our newspaper, it won't affect us much if they don't buy our newspaper. We only need to catch young people and office workers."

"And we are not distorting the facts, nor are we violating the principles of news, we just make the news more interesting."

Xi Jin smiled slightly.

In the future, young people and office workers will be the most important consumers, and they will be the main body of public opinion and the largest consumer group, not the elderly and these old scholars.

When the Internet develops in the future, the elderly and these old scholars will be gradually eliminated by society, and public opinion on the Internet will be completely controlled by these young people.

So now cultivate some loyal users, and when they enter the Internet age, they won't suffer too much.

"Are there any other questions?"

Xi Jin looked at the staff under him and asked.

After hearing this, the employees felt that the reform of their new boss seemed feasible, but they were still a little worried.

After all, no one has ever done this before. There are not many jobs in the newspaper office. If the newspaper office is bankrupt, although they will not starve to death without work, they are afraid that they will have to do hard work.

Xi Jin also saw their worried expressions, and slowly said: "Don't worry, I won't let him down this newspaper, even if it is a loss, I will fill in the money myself."

This newspaper is quite important to Xi Jin, so he doesn't mind spending extra money to keep the newspaper running normally.

And he knows that after his current reforms, Xinhui Daily will become one of the best-selling newspapers in two or three months, and by then it will be profitable instead of losing money.

Their newspaper office can sell about 180 copies of newspapers every day. If printing costs are deducted, they can make a profit of [-] yuan per newspaper of [-] yuan, and they can earn about [-] million a month.

If he overwhelms the price by two yuan, plus the wages of the employees and the utility bills of the office building, he will have to pay hundreds of thousands of dollars a month. After all, the salary in Xiangcheng is still quite high, like ordinary reporters. The monthly salary is about 1 yuan.

However, a large part of the income of newspapers comes from advertising. Some best-selling newspapers spend tens of millions on advertising every month, but Xinhui Daily’s sales volume is too small, only 30 million per month. advertising fees.

Although they need to subsidize some money now, after their Xinhui Daily becomes a best-selling newspaper, they are not afraid of not being able to receive advertisements, and it will be the time to make a profit.

After hearing the boss's guarantee, they were relieved a little. As long as the boss is willing to pay to keep the newspaper, he can do whatever he wants. Anyway, they are not the ones who lose money.

"Tomorrow's newspaper will be done according to the previous one. After all, you have almost finished it, so I won't increase your workload."

"But starting tomorrow, you have to follow my requirements. I'll come over to see your finished product. If it doesn't meet the specifications, don't blame me for sending it back for you to redo."

"have you understood?"

Xi Jin looked at the staff under him and said slowly.

He was not in a hurry to immediately change to the way he requested to write the manuscript tomorrow. After all, if this were the case, his employees might have to work overtime all night.

"Listen to the boss clearly."

The employees nodded.

"That's the end of today's meeting, you go back to work."

Xi Jin looked at them and smiled slightly.

After dealing with the affairs of the newspaper office, Xijin studied the things in the newspaper office for a few hours.

However, he does not intend to manage the company entirely by himself, but intends to imitate Ni Yongxiao and give the CEO some power to manage the company's affairs. After doing some newspaper reforms, he just sits and collects money.

But in order to take care of your own company, you still need to learn what you should learn, so that your subordinates don't know about it in front of you or take care of the company indiscriminately.

Although he is not a major in media, it is not difficult for him to learn this thing with 20 points of intelligence. After all, 20 points of intelligence has provided him with a superhuman comprehension ability and a photographic memory.

After several hours of studying in the office, the time soon came to seven o'clock in the evening.

"Ah~"

He stretched slowly, and he enjoyed learning again after not studying for a long time.

But now it's time to watch the venue, and he doesn't plan to stay here any longer, after all, he intends to snatch all of Lao Xin's venues on Austin Road tonight.

By the way, let’s unify Austin Road. After all, he is the head of the 14K Tsim Sha Tsui district. If he only has one venue, that would be too embarrassing.

And now there are too many places where he has to burn money. Whether it is a reed company or a newspaper office, he needs a lot of money to expand the scale, and needs more revenue from the venue to achieve a balance of payments.

"Let's go back to the ballroom."

After Xijin walked out of the office door, he said to Brother Jiaqian who had been standing guard at the door for several hours.

But Brother Jiaqian's professionalism is still good. He still has no expression on his face after standing for hours, and he didn't slack off to find a place to sit, and has been fulfilling his duty as a bodyguard.

"Yes boss."

Brother Jiaqian nodded, followed Xijin downstairs, and soon drove the boss to the ballroom.

　Tomorrow three more

　　
　
(End of this chapter)