urban bible

Chapter 887 Market Positioning
On this day, Kunpeng Group held a grand celebration ceremony.Because the entire launching process was very smooth, although the broken fishing boat that was finally fished out had no economic value, it fully demonstrated the excellent performance of the propeller.

At the celebration banquet, Tao Haibo, Lin Dong, the main persons in charge of the thruster development this time, and the two operators became well-deserved protagonists.Tao Haibo was naturally very happy to see such a good performance of the propeller he was in charge of researching and manufacturing, but as a scientific researcher, he didn't drink much, and after being toasted a few times, he passed out drunk.

The two operators went through a high-intensity test for nearly an hour. Naturally, they should not drink a lot of alcohol. They also used tea instead of wine at the celebration banquet, so Lin Dong became everyone's main target.

Because the Changying Group took over 50 billion yuan, these workers who came out of the military industry system feel bright, especially now that the propeller is the technology provided by Lin Dong. Those who have to withdraw from the original system feel at ease, and at the same time let them see the bright hope of the future-although I don't know how the market situation of this propeller is, at least from their professional or semi-professional perspective , These things are very good, even better than many military products they have seen before.

Since this is the case, since this young man who has repeatedly created miracles attaches so much importance to this thruster, there is no reason to say that there is no market for this thing, right?
Based on this consideration, no matter whether it is sincere gratitude or wanting to get acquainted with Lin Dong, there is an endless stream of people coming to toast Lin Dong at the celebration banquet, even if everyone says to Lin Dong, "I did it." Feel free to do what you want." Lin Dong drank at least two or three catties of baijiu after that cup!

Taking advantage of the alcohol, Lin Dong and Lai Tongguang walked out of the staff canteen one after the other. Lai Tongguang originally wanted to take Lin Dong to the hotel to rest, but Lin Dong shook his head, and the two went to the reception room of the office building together.

"Today's launch test was very successful, and your work is very good!" Sitting down, Lai Tongguang poured water for Lin Dong, and Lin Dong said with a smile: "Although it is only a preliminary thruster, it has full functions. Now You only need to add some accessories to put it into the market, that is to say, our Kunpeng Group will be ready for official operation immediately!"

Lai Tongguang handed the water to Lin Dong, poured himself another glass, sat opposite Lin Dong, said with a wry smile, "To be honest, Mr. Lin, even if you don't come this time, I'm going to ask you for advice. The production of military products is all about the internal affairs of the system. The things produced are not worried about selling—it can even be said that the production of things is not to produce what one wants to produce, but to produce what the superior requires. Now this suddenly The thruster has been produced, and the development is successful, but we don't know where to sell it at all!"

This is a legacy of the planned economy.

China's planned economy has transformed into a commodity economy and then evolved into a market economy. It has gone through three to forty years. Star enterprises also let Chinese businessmen know how to adapt to the market for development.

However, military industrial enterprises and some monopoly state-owned enterprises are not in this case.

Because some state-owned enterprises are in a monopoly position, there is no need to find a market at all. There is only one company in the entire market, so there is no need to explore the market.

Because the research and development and production of military enterprises are very special, they need to target special environments and special groups of people, and the scope of the product market is also small, so it has always been troublesome to restructure.Of course, successful giant companies like Changhong are a minority after all.

A restructured company like Kunpeng Group would rush to invest in the world's shipping companies. To be honest, if there is no 50 billion foundation from Changying Group, I am afraid that the factory will be destroyed just by the placement of employees!
After all, the ships produced by the military industry want to be suddenly converted into civilian ones, and the process in the middle cannot be handled by ordinary technology.

Fortunately, Kunpeng Group has taken the first step. When Dong Gong and Lai Tongguang first came to Lin Dong, they had already aimed at the technology in Lin Dong's hands. While restructuring, they had already obtained the future development technology of Kunpeng Group. hand.That is to say, although there is no landlord and no hole cards, the cards in his hand are not bad. As long as the operation is done properly, it is not a problem to play a market.

"The idea of ​​waiting for what you need is not worth it!" Lin Dong said half-jokingly and half-critically: "Now it is a market economy, and I am a history student who is engaged in computer software halfway. If I can point out your development path for you, you You have to believe it, right?"

"I definitely believe it!" Being criticized by Lin Dong, Lai Tongguang didn't feel embarrassed at all. Although the other party was young, he had developed a group of hundreds of billions in just a few years, and he must not be able to match it. He couldn't do anything else, at least he could see the situation clearly. He said with a wry smile: "To be honest, before you came, I also mobilized and trained the employees in the factory to encourage them to go out and develop business. The reward amount is not low. But everyone is used to the model of sitting at home and waiting for the meal to come, thousands of employees, excluding front-line workers and technical personnel, account for less than [-]% of those who really want to come out to do sales!"

"It's still a matter of thinking." Lin Dong shook his head and said, "It's just like many soldiers who stay in the army for a long time and don't want to change jobs. Some love the army and want to continue working, and some are used to the simple life of the army. Adapting to society. The same is true for military workers. Some people feel that their thinking has been solidified and they are more satisfied with their previous life. Without a positive attitude, Kunpeng Group will not develop well!"

Several other sub-groups of Changying Group, like Tengjiao Group and Kunpeng Group, were all merged from the old factory.However, the original workers of Tengjiao Group were facing bankruptcy and their jobs were about to be lost. Lin Dong suddenly provided them with an opportunity to develop, and they definitely wanted to seize it.

The Kunpeng Group is different. It has not reached the last step, and life seems to be okay. It is no longer in the military industry system, and a bigger backer came to take over. To be honest, the transition is very smooth. There will be no radical change.

"I believe you can change the minds of the employees in the factory." Lin Dong said to Lai Tongguang: "What you have to consider now is not only the future sales, but also the positioning of Kunpeng Group's products. If the positioning is not good, the development will be sure. Restricted, what is your position?"

(End of this chapter)