Need for a close-fitting evil little
Chapter 477 Lin Luo's Creativity
Chapter 477 Lin Luo's Creativity
Mo Momo froze for a moment: "Anyone who is not famous, please win by surprise?"
Shang Shangshang rolled his eyes, and unexpectedly supported Lin Luo: "That's right, Sister Momo, if you can't invite good ones, and don't want to invite mediocre ones, then simply invite unknown ones, which directly saves money. A lot of costs. Besides, there are many successful examples of advertising in this area. Celebrities have a big effect, but sometimes an excellent advertisement can be surprisingly successful. There are not a few such examples.”
Mo Momo was silent for a while before saying: "Actually, I have thought about this aspect, but the risk is too great. After all, this time, we have put in a lot of hard work, and we have placed high hopes on it." Yes. Celebrity endorsement fee is one aspect, and another very important aspect is the investment in the media and title naming. This fee will be very high. So, no matter what, at least [-] million will be spent. If It’s a big production, if you just invite someone to come, you won’t be able to guarantee the effect.”
"If you use a super popular celebrity endorsement, at least the celebrity effect is there. Even if it doesn't become popular, at least it can guarantee that you won't lose money. So, this is a relatively difficult choice."
Lin Luo pursed his lips and said, "In other words, choice is very important. If you hire a super popular star, you are trying to be safe, but the cost is too high. But how to say this thing, it is a good spirit to dare to take risks, right?" , I think having a good advertising idea, and inviting a beautiful woman over, can also have a certain effect. The key is to see how to have a good advertising plan. Of course, this thing also depends on Be lucky. Of course, the specific trade-offs are up to you."
Mo Momo said: "I'm just vacillating, so Lin Luo, you can help me look at this plan, and you can help me out."
When his girlfriend was in trouble, Lin Luo naturally wanted to help, so he took it over and read it carefully. After reading it, Lin Luo also shook his head and said: "Although I don't understand commercials, I just stand from the perspective of an audience Speaking of this kind of advertisement, I can only give [-] points at most. There are not many highlights and new ideas. It is basically the same as other people’s advertisements. It came out to highlight the brilliance of the stars, this advertisement is completely tailor-made for super popular stars."
Mo Momo nodded and said: "Yes, it is indeed the way of thinking, because from the beginning, I planned to invite a popular celebrity to come to endorse. So, I am still not satisfied, but the time is too fast, and I have to change it again. Planning is also quite troublesome, and it may be delayed a bit in terms of time, so ah, it is a headache."
Lin Luo thought for a while, and said: "I have an idea, listen to it, but I'm not professional in this area at all, just talking casually. I remember other advertisements, and I like to give my products a Image, I think we can also try to give this new product an image. My idea is this, first appearing in a picture, a lonely street singer, has gone through countless hesitation, and is pursuing himself His dream, he sang in the street, but the blows, setbacks, other people's indifference, and the pressure of life seemed to make him farther and farther away from his dream."
"This made this street singer feel even more hesitant, lonely, sad, and even about to be knocked down, collapsed, and even conceived to commit suicide..."
"And at this time, a young, sunny, simple, pure girl ran past with a bottle of drink in her hand, wearing a tracksuit, a ponytail, earphones, and humming a song she composed herself. , and then saw the street singer who was about to commit suicide, she came up to dissuade her, and then gave the street singer the drink in her hand, half of the drink was on the package, and the words 'confidence, energy, future' were written on it. It was such a word, which inspired the street singer, and then he opened it and took a sip, and both of them laughed."
"At the end, the screen will be switched. Come to a street concert, make some small scenes, and then it's over. To be more specific, it's your business. I just have such an idea, and I don't know how to do it. , I think it should be okay."
After Lin Luo finished speaking, she looked at Mo Momo and wanted to wait for her opinion, but she was a little dazed, and Shang Shangshang also looked thoughtful. He was stunned for a while, then patted the table and said: "Okay, This is great, I just conceived that picture, and I think it is very good. Lin Luo, you are so imaginative, if you plan it, it will definitely be good. Sister Momo, use this, use this, I I have a hunch, the rhythm of fire."
"Like that ponytail beauty, I can replace it. Like a street singer, don't hire anyone, just let Lin Luo take it. Quack, we shot this commercial ourselves, and we don't charge you for it." Penny, what do you think?"
Mo Momo also came back to his senses, looked at Lin Luo, and said, "You--it seems to be really good, I think you can think about it. To be more specific, we need to discuss it carefully."
Shang Shangshang said: "Don't think about it, just use this, it's definitely better than yours, yours is too common and popular, and it's not cost-effective to invite celebrities who don't fit well, in my opinion, just use this, Definitely better than that.”
Mo Momo nodded and said: "Yes, I think it's better than that. However, I still need to discuss it with my grandfather, and talk to some leaders of our department to see their opinions. After dinner, I'll go back to the company, I'll make a phone call to arrange a meeting, let's have a good discussion at noon."
At this moment, the waiter also came over with the food, and Mo Momo immediately moved his chopsticks and said, "Hurry up and go back to the company after eating."
Mo Momo also called Song Xian and asked her to arrange a meeting.
Because Mo Momo was rushing to a meeting, the meal was eaten in a hurry. Basically, he finished eating quickly, and then he paid the bill and left.After sending Shang Shangshang back to school, Lin Luo drove Mo Momo back to the company.
Lin Luo didn't want to join in the excitement of the meeting. When he arrived at the company, Lin Luo was bored. After thinking about it, he decided to go to the office area. Mo Momo's meeting obviously didn't end so soon, so he waited here That's even more boring.So Lin Luo went straight to the office area all the way.When passing by Xia Yanbing's office door, the office door was ajar, through the gap in the door, Lin Luo saw Xia Yanbing sleeping on the table inside.Seeing this, Lin Luo felt pity for a while.
(End of this chapter)
Mo Momo froze for a moment: "Anyone who is not famous, please win by surprise?"
Shang Shangshang rolled his eyes, and unexpectedly supported Lin Luo: "That's right, Sister Momo, if you can't invite good ones, and don't want to invite mediocre ones, then simply invite unknown ones, which directly saves money. A lot of costs. Besides, there are many successful examples of advertising in this area. Celebrities have a big effect, but sometimes an excellent advertisement can be surprisingly successful. There are not a few such examples.”
Mo Momo was silent for a while before saying: "Actually, I have thought about this aspect, but the risk is too great. After all, this time, we have put in a lot of hard work, and we have placed high hopes on it." Yes. Celebrity endorsement fee is one aspect, and another very important aspect is the investment in the media and title naming. This fee will be very high. So, no matter what, at least [-] million will be spent. If It’s a big production, if you just invite someone to come, you won’t be able to guarantee the effect.”
"If you use a super popular celebrity endorsement, at least the celebrity effect is there. Even if it doesn't become popular, at least it can guarantee that you won't lose money. So, this is a relatively difficult choice."
Lin Luo pursed his lips and said, "In other words, choice is very important. If you hire a super popular star, you are trying to be safe, but the cost is too high. But how to say this thing, it is a good spirit to dare to take risks, right?" , I think having a good advertising idea, and inviting a beautiful woman over, can also have a certain effect. The key is to see how to have a good advertising plan. Of course, this thing also depends on Be lucky. Of course, the specific trade-offs are up to you."
Mo Momo said: "I'm just vacillating, so Lin Luo, you can help me look at this plan, and you can help me out."
When his girlfriend was in trouble, Lin Luo naturally wanted to help, so he took it over and read it carefully. After reading it, Lin Luo also shook his head and said: "Although I don't understand commercials, I just stand from the perspective of an audience Speaking of this kind of advertisement, I can only give [-] points at most. There are not many highlights and new ideas. It is basically the same as other people’s advertisements. It came out to highlight the brilliance of the stars, this advertisement is completely tailor-made for super popular stars."
Mo Momo nodded and said: "Yes, it is indeed the way of thinking, because from the beginning, I planned to invite a popular celebrity to come to endorse. So, I am still not satisfied, but the time is too fast, and I have to change it again. Planning is also quite troublesome, and it may be delayed a bit in terms of time, so ah, it is a headache."
Lin Luo thought for a while, and said: "I have an idea, listen to it, but I'm not professional in this area at all, just talking casually. I remember other advertisements, and I like to give my products a Image, I think we can also try to give this new product an image. My idea is this, first appearing in a picture, a lonely street singer, has gone through countless hesitation, and is pursuing himself His dream, he sang in the street, but the blows, setbacks, other people's indifference, and the pressure of life seemed to make him farther and farther away from his dream."
"This made this street singer feel even more hesitant, lonely, sad, and even about to be knocked down, collapsed, and even conceived to commit suicide..."
"And at this time, a young, sunny, simple, pure girl ran past with a bottle of drink in her hand, wearing a tracksuit, a ponytail, earphones, and humming a song she composed herself. , and then saw the street singer who was about to commit suicide, she came up to dissuade her, and then gave the street singer the drink in her hand, half of the drink was on the package, and the words 'confidence, energy, future' were written on it. It was such a word, which inspired the street singer, and then he opened it and took a sip, and both of them laughed."
"At the end, the screen will be switched. Come to a street concert, make some small scenes, and then it's over. To be more specific, it's your business. I just have such an idea, and I don't know how to do it. , I think it should be okay."
After Lin Luo finished speaking, she looked at Mo Momo and wanted to wait for her opinion, but she was a little dazed, and Shang Shangshang also looked thoughtful. He was stunned for a while, then patted the table and said: "Okay, This is great, I just conceived that picture, and I think it is very good. Lin Luo, you are so imaginative, if you plan it, it will definitely be good. Sister Momo, use this, use this, I I have a hunch, the rhythm of fire."
"Like that ponytail beauty, I can replace it. Like a street singer, don't hire anyone, just let Lin Luo take it. Quack, we shot this commercial ourselves, and we don't charge you for it." Penny, what do you think?"
Mo Momo also came back to his senses, looked at Lin Luo, and said, "You--it seems to be really good, I think you can think about it. To be more specific, we need to discuss it carefully."
Shang Shangshang said: "Don't think about it, just use this, it's definitely better than yours, yours is too common and popular, and it's not cost-effective to invite celebrities who don't fit well, in my opinion, just use this, Definitely better than that.”
Mo Momo nodded and said: "Yes, I think it's better than that. However, I still need to discuss it with my grandfather, and talk to some leaders of our department to see their opinions. After dinner, I'll go back to the company, I'll make a phone call to arrange a meeting, let's have a good discussion at noon."
At this moment, the waiter also came over with the food, and Mo Momo immediately moved his chopsticks and said, "Hurry up and go back to the company after eating."
Mo Momo also called Song Xian and asked her to arrange a meeting.
Because Mo Momo was rushing to a meeting, the meal was eaten in a hurry. Basically, he finished eating quickly, and then he paid the bill and left.After sending Shang Shangshang back to school, Lin Luo drove Mo Momo back to the company.
Lin Luo didn't want to join in the excitement of the meeting. When he arrived at the company, Lin Luo was bored. After thinking about it, he decided to go to the office area. Mo Momo's meeting obviously didn't end so soon, so he waited here That's even more boring.So Lin Luo went straight to the office area all the way.When passing by Xia Yanbing's office door, the office door was ajar, through the gap in the door, Lin Luo saw Xia Yanbing sleeping on the table inside.Seeing this, Lin Luo felt pity for a while.
(End of this chapter)
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