No regrets ninety-two

Chapter 136 The Battle of Ham Sausage (13)

The demise of the Long Cripple pickpocket gang is a good thing after all.

However, Wu Xiaozheng predicted that after a period of chaos in the bus terminal, new gangs of pickpockets would soon settle in.

In this era, there are too many pickpockets, and it is impossible for them to let this piece of fat go.

But no matter which gang comes, Wu Xiaozheng has made up his mind that pickpockets are not allowed to get involved in the route from Chengguan Town to the county seat, otherwise they will continue to mess with them.

After getting off the car, Wu Xiaozheng took the two little guys to the North City Market.

The master's house is in the north of the city, and Wu Xiaozheng went out empty-handed this time, so he had to go to the market to buy something, otherwise he would definitely be disgusted by the old man. He already knew Wu Xiaozheng's family background last time, and he had already said that he was not allowed to come in empty-handed of.

Filial piety is due, Wu Xiaozheng owed the old man in his previous life.

After entering the market, Wu Xiaozheng first passed Boss Li's grocery store.

"Chef Xiao Wu, yo, and Xiao Chef Wu! Why did you come to the market again today?"

Boss Li's words made Wu Xiaoli extremely proud again, and she looked at Yang Zongwei proudly.

Yang Zongwei is indeed a little envious, he also wants to have a nickname that sounds very proud, but unfortunately, Boss Li doesn't know him.

"I came to the market to buy something. How is it? How has the business been in the past few days?"

Wu Xiaozheng happened to learn about the hot and sour cabbage market by the way, but when he saw the creases on Boss Li's face, he knew that he must be making a lot of money these few days.

Boss Li smiled and said: "It's okay, but your supply is still a little less, and there are more companies selling this. It would be nice if you continue to be exclusive."

"You have a good idea, and there will only be more and more in the future. You can make more money before our channels are fully expanded."

Wu Xiaozheng poured a basin of cold water unceremoniously.

Boss Li smiled awkwardly.

Wu Xiaozheng asked again: "How is the sales of the new hot and sour cabbage?"

"It's very easy to sell, even better than pickled radishes. My family consumes a bottle every other day or two. Children like it so much."

Then Boss Li said again: "It's just that the stock is too small, even less than the stock of pickled radishes, so it won't work!"

"You can be content!"

Wu Xiaozheng replied with a smile, then turned around and left with the two little guys.

Even if the hot and sour cabbage is easy to sell, it has to be supplied in limited quantities for the time being. After all, the stock is limited now. If it is really necessary to ship in large quantities, it will have to wait at least a week.

Wu Xiaozheng ran directly to the meat and vegetable stall, weighed a few catties of beef, bought a large grass carp weighing more than three catties, and returned to Boss Li's stall again.

"Give me two bottles of Xiangshui Daqu."

Wu Xiaozheng has a soft spot for this wine, it seems that the old man also likes this.

After paying for the drink, Wu Xiaozheng said: "Boss Li, you are very stingy, my younger siblings are here, and you don't know how to give them something delicious!"

Boss Li immediately became extremely embarrassed.

This was indeed his negligence. Of course, the reason for this was also the careful planning of the small businessman.

But it was really embarrassing for Wu Xiaozheng to speak his words so directly.

What was even more embarrassing was that at this time Wu Xiaoli also said: "That's right, Boss Li who is stingy."

Only Yang Zongwei was relatively introverted and didn't say anything, but he looked at Boss Li expectantly.

Boss Li had no choice but to rummage on the shelf.

While flipping through, he said, "It's not that I'm stingy, it's that I don't have candies for children here."

Flipping through it, he found some ham sausages, and handed two to Wu Xiaoli and Yang Zongwei, and at the same time, he also handed two to Wu Xiaozheng.

Wu Xiaozheng took a look.

This is good stuff!
This is the famous "Spring Capital" ham sausage.

This is not like the ham sausage of later generations, most of which are flour.

The current Chundu ham sausage is as high as 85% pork. If you break it with your hands, the ham sausage will immediately return to its original shape and is very elastic.

For this reason, Chundu Ham Sausage also made an advertisement for "Dancing Ham Sausage" on CCTV, which made everyone in the country know about it and rushed to buy it.

But the price is not cheap. In this era, it costs one piece and two pieces.

It seems that Boss Li's iron cock is really plucking his hair now.

After thanking him, Wu Xiaozheng walked to the master's house with the two little guys happily eating ham sausage, and remembered something while walking.

He was thinking about the "Battle of Ham Sausage" two years later.

This is a competitive battle between two ham sausage companies in the same south of Hebei.

In 1989, Chundu ham sausage was advertised on CCTV, and then Chundu brand ham sausage became popular all over the country.

By 1991-1992, Chundu Ham Sausage had become the leader in the industry, with a market share of over 70%.This "dancing ham sausage" has traveled more than half of China.

The well-known slogan "Spring capital enters thousands of homes, guests and friends fill the world" is deafening and well-known.

In the past two years, Chundu Company's annual sales revenue has reached nearly 10 billion yuan, and its annual profits and taxes have reached nearly [-] million yuan. It has entered the ranks of large and well-known domestic enterprises in one fell swoop.

But at the end of 1993, Chundu Group's cold storage that could store 3000 tons of raw meat suddenly caught fire, and 2600 tons of raw materials were destroyed, most of which became smoked meat.

In order to reduce losses, the Chundu factory mixed some raw meat that was not too smoked and should be discarded into the qualified meat for the production of ham sausages, so that the "Chundu" ham sausages produced during that period tasted like a smell. Smoky, like southern bacon.

This is good, the brand of Chundu ham sausage stinks a lot.

In 1992, another ham sausage company in the southern province of Hebei came out, and that was the famous Shuanghui in later generations.

In order to seize the market from Chundu, Shuanghui carried out a series of commercial activities against Chundu.

By 1995, the two counterparts in the same province brought the commercial war to the extreme, and Shuanghui started a price war.

Shuanghui's specific approach is to first reduce the pork content of ham sausage from 85% to 70%, and at the same time reduce the price from 1.1 yuan to 0.9 yuan.

In order to avoid excessive losses in the market, Chundu followed this behavior.

The price war intensified, and the pork in ham sausages dropped further.

Shuanghui took the bait at first glance, and then lowered it: 60%, 50%, 40%, all the way to 15%!

The price is also reduced to the lowest: 5 cents for a ham sausage!

Every time Shuanghui made an adjustment, Chundu was busy following up. In the end, the price of Chundu brand ham sausage was also reduced to 5 cents a piece.

But what Chundu never expected was that Shuanghui suddenly killed a carbine and re-promoted high-quality and high-priced ham sausages.

At this time, due to the price war and quality war, Chundu completely ruined its own brand at once.

By the time they realized it, it was too late to regret it, and the industry leader and well-known brand had become Shuanghui.

Then spring is gone.

The reason why Wu Xiaozheng is so aware of this battle is because it is a classic case in the training of food companies in later generations.

The few ham sausages that Boss Li inadvertently gave Wu Xiaozheng another wake-up call.

　It's another new week, and the countdown to the shelves of this book has also entered. If there is no accident, it should be on the shelves on September 9st.

　　For the sake of Lao Hei's abandoning the recommendation list and making everyone enjoy reading it at three o'clock every day, let's cast your votes and let Lao Hei see how many people are supporting this book.

　　Lao Hei promises that the more votes there are in the last few days, the more outbreaks will occur after it is put on the shelves!
　　


(End of this chapter)