No regrets ninety-two

Chapter 238 The Rise Begins with Sales

After the major events were implemented, the meeting entered the intermission.

Wu Xiaozheng, who was in a good mood, started to feel bad again.

"Brother Jun, you will be entertaining Sister Hua and the others at noon today. I can't be too busy, so hurry up and ask someone to go home and let your parents prepare meals."

As the saying goes, sooner or later an ugly daughter-in-law sees her in-laws.

Li Hua is naturally not ugly, but based on her relationship with Liu Zhijun, her parents-in-law will have to see each other sooner or later.

Wu Xiaozheng was determined to bring about this matter, so it was better to see him sooner rather than later.

Since Li Hua has already taken the initiative to come to Xiangshui Village, then Wu Xiaozheng doesn't mind pushing for it again.

He really wanted to know what kind of reaction Liu Zhijun's parents would have when they met Li Hua.

Liu Zhijun immediately became embarrassed again.

He quickly said: "This is not suitable, this is not suitable, find another place to eat, I will treat you."

Now Li Hua was unhappy again.

"What's inappropriate? Is it so difficult to go to your house for a meal?"

This is Li Hua's character, open and generous, not at all twitchy.

Liu Zhijun was stopped again.

Others started booing too.

"That's right. Is it so difficult to have a meal at your house because people come all the way here?"

"The food outside is not good, Junzi, we are going to eat your food today."

"Let's go together, Junzi, you can't escape this meal."

……

After putting aside the business, we are all brothers for many years, and the damage is more serious than the other, and the damage is more serious than the one.

Wu Minxia immediately understood what was going on, she looked at Li Hua, then at Liu Zhijun, and started to join in the fun.

"Then it's settled. I'll ask someone to inform brother Liu and sister-in-law Liu to prepare wine and food for their future daughter-in-law."

She actually broke the matter directly.

Liu Zhijun was embarrassing again, but this matter was out of his hands.

Wu Xiaozheng secretly laughed.

He knew that if there were no accidents, it would be a certainty.

Wu Xiaozheng was delighted to hear this.

After another round of slapstick and teasing, Liang Zhenhua started a new topic: "Xiao Zheng, I heard from Piaozi that you talk about special sales, why don't you tell us about it today."

This proposal was immediately approved by Liu Zhijun, and he also hoped that Wu Xiaozheng could help him sort out his thoughts.

Just talk and talk.

Wu Xiaozheng didn't specially prepare the content of the meeting. Now that the most important thing has been implemented, he just took this opportunity to clarify the company's future sales strategy.

The meeting starts again.

"Before we talk about sales, let's talk about products first. Only by grasping the characteristics of products first can we have a better understanding of how to do sales."

Wu Xiaozheng just started speaking, but found that Yang Guiping suddenly appeared at the door of the sales department.

It was very sudden.

"Mayor Yang, why are you here?"

In front of so many people, Wu Xiaozheng still called Yang Guiping's job.

Wu Xiaozheng has a good grasp of this aspect.

He knew that Yang Guiping was in the officialdom and had a business relationship with a food processing factory, so the private relationship between the two was not suitable to be brought up on the table in such a public occasion.

Yang Guiping was very satisfied with this, and said with a smile: "I'm resting today, I came here specially to take a look. You don't need to pay attention to me, just continue talking about your story, and I'll listen in too."

He also found a stool and sat down, becoming an auditor.

The reason why Yang Guiping came here was naturally he was worried about the food processing factory, for fear that something might happen here.

He knew that Wu Xiaozheng was coming back today, so he deliberately ran over while he was resting, wanting to know about the progress of the food processing factory, and to reassure himself.

Wu Xiaozheng was secretly delighted.

Mayor Yang came just in time, and he still has a lot of things to ask him.

Free and high-powered coolies are delivered to your door in person again!

He continued: "According to our company's plan, our products will be divided into three series in the early stage. One is the side dish series that everyone is promoting, including pickled radish and hot and sour cabbage. The second is the seasoning series that will be launched soon. , the main product is Lao Gan Ma Chili Bean Sauce. The third is the Greedy Cat series, which will be launched after various advanced machinery and equipment are in place."

According to Wu Xiaozheng's arrangement, the support fund that Yang Guiping helped to obtain is in place, and the company will first purchase high-temperature disinfection and sterilization equipment, and then start to vigorously promote Laoganma Chili Bean Sauce.

This is the key product to be launched recently.

Compared with the popular pickled radish and hot and sour cabbage, the sales of Laoganma may not be so hot in the short term, but as a condiment, once the habit is cultivated, it is used by every household in a province like Hunan that is used to eating spicy food. Up.

The advantage of Laoganma lies in its long-term stability and wide demand, so it will definitely be one of the company's main products.

"Let me tell you the difference between these three products first, and then I will talk about the specific sales strategy based on the characteristics of the products."

"Every product should have a precise positioning."

"For example, the following food series, as the name suggests, this is a product to be put on the table of ordinary people."

"Another example is the sauce series. As the name suggests, it is the same as oil, salt, sauce and vinegar. It should enter the kitchens of ordinary people's homes to add flavor to their stir-fried noodles."

"There is also the Greedy Cat series. You can tell from the name that it is for greedy people. It can be used with wine and dinner, or it can be eaten directly as a snack."

Wu Xiaozheng spoke very vividly, allowing everyone present to accurately grasp the characteristics of these three product series.

Next, it's time to talk about sales in conjunction with the product.

"Let me test everyone, if we want to promote Laoganma Chili Bean Sauce, where is the best place to buy this product?"

Because he didn't want to sing a one-man show, Wu Xiaozheng started interacting again.

The sales meeting is more suitable to adopt an interactive situation, so that everyone can better participate in it. Later generations even named this meeting mode "thinking collision" and "brainstorming".

Facing Wu Xiaozheng's test, everyone's thinking started to work again.

After the interactive practice of publicizing the bombing plan just now, everyone has begun to get used to this mode.

"The current consignment outlets in the vegetable market can also sell."

"Small shops near residential areas can also sell it."

"In shopping malls, lily stores. Supply and Marketing Cooperatives can also sell them."

……

Answers came up one after another.

"Since it is the same as oil, salt, soy sauce and vinegar, where there is oil, salt, soy sauce and vinegar, there should be old godmothers!"

The real standard answer came out of Li Xiangyi's mouth.

"correct."

Wu Xiaozheng gave Li Xiangyi a compliment without hesitation.

Then he turned to Liu Zhijun: "Now do you still think that the market expansion of our county is almost done? Do we need to start expanding to neighboring counties and cities immediately?"

Wu Xiaozheng's meaning was obvious.

Compared with the dozens of consignment outlets that have been developed now, the real market expansion in Xiangshui County has just begun, and there are still a large number of shops and grocery stores that need to be fully promoted.

Liu Zhijun found that his previous train of thought seemed to be a bit wrong.

But he immediately had doubts: "Then why did you only promote the consignment point of the vegetable market in the first place?"

This is an interesting question.

(End of this chapter)