No regrets ninety-two

Chapter 421 The Details Determine Success or Failure
Dining is a culture.

There are many factors involved in why diners like a restaurant.

It may be the taste, it may be the atmosphere, and it may be the style...

Wu Xiaozheng feels that, on the whole, it should be determined by the details of many aspects.

Details determine success or failure. This sentence is very suitable for the catering industry.

In order to give Xiong Guoping confidence, Wu Xiaozheng decided to say a few words from this angle.

"Let's talk about the taste of the food first." He picked up a piece of spicy chicken on the table.

People in Hunan Province like spicy food, so spicy chicken is a dish that is often ordered, and Xiong Guoping also ordered it today.

"For example, this plate of spicy chicken tastes good, but it's not without faults."

Because it was in the private room, and the chef of the restaurant was not around, Wu Xiaozheng didn't hesitate to continue talking.

"First of all, I personally think the spiciness is a bit heavy, which overpowers the original taste of the chicken."

"This kind of approach will be very popular in mid-range restaurants, but it is a bit inappropriate to put it in such high-end restaurants."

"Most of the guests who come to this high-end restaurant are those who often eat out. Firstly, their taste has long been spoiled. Second, after such customers eat too much greasy and spicy food, they expect a slightly lighter taste... ..."

Wu Xiaozheng mentioned the most important detail about the taste of dishes: the taste needs to vary from person to person.

This is actually a very complicated question.

Difficult to reach!

The same dish, different people will have different feelings when eating it, some people think it is spicy, some people think it is not spicy enough, some people think it is heavy, some people think it is bland...

Even the best chef can hardly make a dish that can satisfy everyone's taste requirements.

In this way, it is really difficult for a restaurant to be liked by everyone, which seems to have no rules to follow.

Actually not.

If a restaurant wants to have a prosperous business, in terms of the taste of the dishes, it must match the positioning of its target customers.

For example, if Chef Wu’s restaurant is located near the Provincial Department of Finance, its target customers are naturally government officials, and the taste of the dishes should be a little lighter, because These customers often eat very greasy outside.

But in another place, the positioning of the target customers is different, and the taste of the dishes has to be adjusted slightly.

That's the detail in terms of flavor.

Of course, in detail, Wu Xiaozheng can say more.

"Also, these dishes generally use too many condiments, such as monosodium glutamate, soy sauce, etc..."

Wu Xiaozheng unceremoniously provoked the thorn.

The point is that what Wu Xiaozheng said was too reasonable.

Every time he picks out a little bit, Xiong Guoping picks up a chopstick and tastes it: "Hey, it really is!"

After tasting it a few times, he threw away his chopsticks: "Damn, with what you said, this restaurant won't be able to eat in the future!"

Everyone laughed.

Wu Xiaozheng was also happy, and said with a smile: "Actually, it's not that bad. After all, not everyone is a gourmet, so the taste of this restaurant is still acceptable."

"The reason why you have lost your appetite now is actually because of my psychological suggestion."

"Speaking of psychological hints, another detail is involved, and that is style and atmosphere."

Wu Xiaozheng introduced another detail.

Style and atmosphere refer to the overall style and layout of a restaurant.

Style can create atmosphere, and atmosphere can affect appetite, and appetite is related to taste, so style and atmosphere are actually in the same line as taste.

For example, Chef Wu's flagship restaurant in Xiangshui County.

From mid-to-high-end on the first floor, to high-end on the second floor, to super-high-end on the third floor, the positioning is different, and the taste of the dishes is also slightly different.For example, the smell on the first floor is heavier, the second floor is second, and the third floor is lighter.

Therefore, there are also subtle differences in decoration and arrangement.

According to Wu Xiaozheng's finalized decoration design, the overall style of the boxes on the first and second floors, which are more tasteful, is warmer and warmer, creating a lively and lively atmosphere.

And in the small restaurant on the second floor, the taste of the dishes will be a little bit lighter, and the decoration style is still warm, but the atmosphere created is not hot, but warm. This kind of atmosphere is more suitable for a small family or a couple.

On the third floor, the target customers have become business people and people in the system who often eat and drink. The taste will be the lightest, and they will pay attention to the original taste of the dishes. Therefore, the decoration style will be slightly colder to create an elegant atmosphere. atmosphere.

It can be said that in terms of decoration design, Wu Xiaozheng also paid great attention to the details.

His statement convinced Xiong Guoping again.

Xiong Guoping said: "When you say that, I can't wait for you to open Chef Wu's restaurant in the provincial capital immediately, so as to satisfy the appetite you aroused as soon as possible."

This is Wu Xiaozheng's magical power. When it comes to food, he can make people drool just by talking.

"Silence, since we have said that details determine success or failure, we have also considered details in the design of the tableware, can you tell me one, two, three?"

Wu Xiaozheng is going to test his silence.

Shen Mo picked up a small rice bowl on the dining table and looked at it carefully.

This is also the underglaze multicolored porcelain produced in Liling, and it is also specially customized.

After reading it carefully, Shen Mo began to talk to himself: "According to the requirements of the boss, there are several requirements for the design of our tableware. First, it is better to use porcelain; second, the shape should be unique; Chef Wu's LOGO..."

"Even Liling's five-color underglaze porcelain only needs its glaze, not its color..."

Then he exclaimed excitedly: "I see, it's contrast and foil!"

Under the puzzled eyes of others, Shen Mo raised the bowl in his hand and began to explain.

"Look, this should be the first-class underglaze color. It looks very delicate and beautiful, but it may not be suitable for high-end restaurants as tableware, because it will steal the brilliance of the dish itself."

"The best dishes should be full of color, fragrance, and taste, and the color is the first. In the cooking process, because of the combination of different materials, the color of the dish itself is already very rich and gorgeous. In the more colorful underglaze multicolored porcelain, the light is taken away by the tableware."

"Only by using the most crystal clear white porcelain, can the color of the dish itself be set off. Moreover, because the porcelain is good and the shape is unique, it will not appear that the tableware is too low-grade."

At the end, Shen Mo added: "We will adopt a simple beauty."

Wu Xiaozheng gave his own applause without hesitation.

Silence is really getting more and more into the state!

Xiong Guoping also sighed: "You have thought of all the details in such a thoughtful way. If the business of Chef Wu's restaurant like this is not booming, then it will be unreasonable."

details make a difference!

Wu Xiaozheng used this to convince Xiong Guoping again today.

(End of this chapter)