No regrets ninety-two

Chapter 584 Advertisement Memory

A big battle is considered to have subsided, but it is not without sequelae.

That is, as soon as Wu Xiaozheng went out, Liu Zhijun sent two people to follow him.

This is also imperative.

After all, with the rise of Chef Wu's reputation, Wu Xiaozheng can be regarded as a wealthy person. In this era, people with a little money are easy to be targeted by people with ulterior motives.

Especially since Wu Xiaozheng has made such a big deal recently, Liu Zhijun has no choice but to guard against it.

Wu Xiaozheng also let him go, anyway, he didn't go out much.

But these days he has to go out, because Chef Wu's general publicity campaign has started.

This is nothing, because these things are done by specific people.

But there was one thing Wu Xiaozheng couldn't avoid, and that was to accompany Zhang Ying to shoot commercials.

According to Chef Wu's plan, this wave of publicity will mainly focus on TV stations, radio stations, and newspapers covering most of the province.

Among these three items, Zhang Ying does not need Zhang Ying's endorsement for radio advertisements, but Zhang Ying has to act for the new advertisements of TV stations and newspapers.

The filming took place at Hunan Provincial TV Station, which is an advertising company affiliated to the TV station. It is said that whether it is shooting video commercials or print commercials, they all represent the best level in Hunan Province at present.

When Zhang Ying went to shoot commercials, Wu Xiaozheng, who was not involved in trivial matters, naturally had to accompany her.

Moreover, Wu Xiaozheng also wanted to go and see what the Hunan Provincial TV Station was like in this era.

Wu Xiaozheng remembered that the famous Mango Terrace didn't start to pop up all over the country until five or six years later.

The main reason is that the Hunan Province TV station in this era has not yet launched satellites.

Therefore, even if Chef Wu wants to make a TV commercial, there are only a limited number of TV stations to choose from. Except for one Hunan Province One, the rest is a Hunan Province cable TV station, and Hunan Province No. [-] TV Station renamed from the original Hunan Province Literature and Art TV Station .

In this era, the later generations of Golden Eagle Film and Television Culture City hadn't been built yet, but the current Hunan Provincial TV Station is located in Fuhua District, not far from Xinfeng Building. Wu Xiaozheng drove Zhang Ying to it very quickly.

Wu Xiaozheng originally didn't want to get involved in the commercial, but he was soon overwhelmed by the advertising company's commercial shooting plan.

According to Chef Wu's plan, the next commercials will be a series, and the first one to be launched will be Laoganma's commercial.

However, according to the advertising company's plan, it turned out that Zhang Ying was holding a bottle of Laoganma stupidly, and came up with a slogan: "Chef Wu, Laoganma, add some flavor to your life."

The wording is okay, but the whole ad looks a little too silly.

This made Wu Xiaozheng couldn't help but think of a famous advertisement in this era: blue sky six must cure.

In the first version of this classic advertisement, the bald crosstalk actor Li Jiacun held a toothpaste and said: "Good teeth, hey, good appetite, blue sky six must be cured, good health, good food, good taste. You look right, blue sky six will rule!"

Wu Xiaozheng admits that this simple and crude advertising method is very effective in this era, but Wu Xiaozheng still instinctively dislikes the advertising plan planned by the advertising company for Chef Wu.

In his opinion, in this era when black bean chili sauce has not been widely promoted, the launch of Laoganma represents a new way of eating, but the user group that Laoganma is targeting prefers to try For the younger generation with new flavors, advertising methods like Lantian Liubizhi, which are more easily accepted by the elderly, are not what Wu Xiaozheng wants.

Even if it is an advertisement, it must be consistent with the positioning of the product and the overall image of the enterprise.

So he immediately rejected the advertising program.

The advertising company is in a hurry. In their view, this is their masterpiece. What if it is rejected?
In order to convince the funder, they took out a bunch of advertisements and started broadcasting them to Wu Xiaozheng one by one.

A modern young man, with earmuffs, wriggled along with the music, poking left and right with both hands: "Yan Wu, Yan Wu, a song brings a lot of love...!"

This is the Yanwu brand tape recorder.

Wang Mingquan from Hong Kong shouted: "Rongsheng, Rongsheng, quality assurance."

This is an ad for a refrigerator.

"He didn't want to say it, he didn't want to say it, he couldn't say it... Enwei Jieeryin, the unspeakable secret has been washed away!"

This is a pharmaceutical advertisement.

Countless classic advertisements of this era hit Wu Xiaozheng, full of sense of the times.

But no matter how much he watched, he still couldn't convince Wu Xiaozheng, after all, he had previous life experience.

He knows that advertising is also advancing with the times.

In later generations, with the rise of more large advertising companies and the addition of more talents, advertising has become more and more creative, and even many advertisements are as beautiful as art.

Of course, the advertising effect will be better.

Wu Xiaozheng doesn't know whether the artistic advertisements of later generations can achieve good results in this era, but he feels that no matter what, Chef Wu's advertisements cannot be made too tacky.

So he decided to plan the ad himself.

"My idea is to shoot this advertisement as a happy family scene, and she will become a little daughter-in-law and housewife who pays attention to the quality of life, using the old godmother as a condiment to cook a meal for the family delicious."

Wu Xiaozheng pointed to Zhang Ying.

According to the living habits of Chinese people in this era, two or even three generations usually live together, including old parents, sons and daughters-in-law, and even children.

According to Wu Xiaozheng's idea, this advertisement should not only represent a certain quality of life, but also have the beauty and impact of the picture, and more importantly, it must be able to conform to the lifestyle of Chinese people.

Therefore, in his plan, the environment of the entire advertisement will be a family of four, and Zhang Ying, as the image spokesperson, will become an elegant little daughter-in-law, who will cook a delicious meal for the family to enjoy.

In this way, Zhang Ying will appear in the kitchen to make delicious food, and pop up a slogan: "Make delicious food, I like to add some old godmother."

Then when the family enjoys it, the logo of Chef Wu will appear, and then a slogan will pop up: "Chef Wu, make your life a little more beautiful."

As soon as he came up with this idea, he was immediately recognized by everyone.

Even the people from the advertising company felt that the imagery and implication of this advertisement were indeed much better than their proposal.

Zhang Ying was also very satisfied with this plan, she even teased happily: "Xiaozheng, do you want to make a guest appearance and be my husband in the advertisement?"

Wu Xiaozheng was sweating wildly.

He is a person who wants to be an invisible rich man, how could he go to the TV to expose himself in front of the public?
He refused without hesitation.

If the new plan is certain, the original shooting plan can only be suspended temporarily, and the new shooting can only be carried out after the advertising company is ready.

Wu Xiaozheng took Zhang Ying out, preparing to leave the TV station.

But as soon as she went out, Zhang Ying ran into an acquaintance.

　The plot is excessive and the text is serious, so there will be two changes for the time being today, please understand.

　　
　
(End of this chapter)