Chapter 945

How should the interior of a hypermarket that covers an area of ​​[-] square meters be designed so that people who shop in it feel pleasing to the eye?
Wang Suizhou has always been curious about this question.

Before the official opening, Grandview Plaza has not announced the design plan inside, so he can only be curious.

Now he sees it.

There are 32 gates in Grand View Plaza. Once you enter each gate, there is a shopping area guide map on the right hand side. You can see clearly what is mainly sold in each area of ​​each market.

Wang Suizhou saw that the interior of Zhengjia Plaza is mainly a design similar to the shape of "Hui". There is a circle of shops on the far side, and there is also a circle of shops inside. There is a wide corridor between the two circles of shops, and there is another circle inside. The corridor, then, is the central hall that leads to the end.

In the outer circle of corridors, there is a large transparent patio on each side, translucent glass exterior walls, transparent atrium, and eight transparent patios, which make the interior of the shopping mall very good and very bright. Transparent.

Then, the corridors extend in all directions, with elevators and escalators everywhere, making it very convenient to walk around.

Wang Suizhou soon became a little discouraged.

He originally thought that his own Asia was already high-end, but now he found that in terms of the internal environment alone, Asia was far from being able to compare with Grandview Plaza.

In terms of space, the floor height of Grandview Plaza is at least four or five meters, and the first floor is seven or eight meters high. The narrowest corridor in the middle is four or five meters. Once people enter the inside, they have a very open feeling.

Such a space-wasting design, how does Asia compare?

The decoration is even more incomparable.

High-end and high-grade decoration materials, exquisite and stylish design style, green plants everywhere, occasional rockeries, small springs, huge sea aquariums, etc., give people the impression that this is simply an elegant museum.

By comparison, Asia was like a mud house in the countryside.

Lost!

Asia in Nagashi will be crushed!
Wang Suizhou already had such a feeling.

He couldn't help but think, how grand did that young and arrogant kid have to be to play such a big super mall?

He also had to admit that this big deal was definitely a success. Even when he walked inside, he couldn't help but have the idea of ​​walking around, shopping, and buying something.

Then go shopping!

He passed the big escalator and went down to the first floor, where there was the Zhengjia supermarket that he was most curious about.

Compared with Grandview, Asia in the self-sale mode may at most be equivalent to its Grandview Supermarket.

But Wang Suizhou soon discovered that Asia may not even be able to compare with Grandview Supermarket.

Because he found that this supermarket is really too big, and there are too many goods.

For example, in the snack area, he saw a mountain of all kinds of snacks, which can be found in most mainstream brands in China.

The most important thing is more.

Wang Suizhou remembers that when Asia Asia opened, most of the goods were sold out within an hour of opening because the purchase channel was jointly blocked by several other department stores.

But there is no such situation here.

From Wang Suizhou's point of view, many products are placed together in boxes and boxes, forming a mountain of goods with unique shapes. The supply of goods is so abundant, it is really difficult to sell them all at once.

Poor him, he naively thought at the beginning that he would unite with suppliers to block Zhengjia's supply, but now it seems that they are out of stock?
Another point that discourages Wang Suizhou is that the goods here are really cheap.

He made a comparison and found that the retail price of the same product in Zhengjia Supermarket was at least 10% cheaper than that in Asia.

As an expert, Wang Suizhou certainly knew the reason.

The flow of people here is too big!The volume of sales is too high!

The larger the quantity, the cheaper the purchase price, which is the basic market situation of the entire retail industry.

This creates a virtuous circle.

If the sales volume is large, the purchase price will be cheaper, and the retail price will also be cheaper. The lower the retail price, the more people will come here to buy, and then continue to push up the sales...

Most importantly, all products are open.

This is completely different from the sales model in Asia.

In Asia, all goods are handed over to customers by salesmen, but not here.

Here, the goods are piled up like a mountain, and then customers push a kind of very delicate trolley to shuttle through it. If they see something they are satisfied with, they can throw it into the trolley.

Wang Suizhou has clearly seen the effect.

Here, he could hear customers exclaiming from time to time: "Wow, things are so cheap here! I want to buy more!"

Then, one by one, they began to throw things into the shopping cart.

This really made Wang Suizhou feel very discouraged.

He knew that with the avant-garde and innovative sales model of Zhengjia Supermarket, the products here would definitely sell well.

The daily sales will be insanely high!
This made him very worried about the upcoming Changshi Asia.

He thought to himself, after the opening of Changshi Asia, will the daily sales be more than one-tenth of that of Grandview Supermarket?

He has long stopped comparing Asia with the whole Grandview Plaza.

But now he found that even if it was only compared with Zhengjia Supermarket on the first floor, it was still too far behind.

Wang Suizhou was really worried.

At this moment, he was thinking about a question, Zhengjia Supermarket sells things so cheaply, what about Changshi Asia?
Follow up?
But in that case, where will the profit come from?
Is it difficult to operate at a loss?
If you follow the price cuts, you can only operate at a loss!
Wang Suizhou has already realized this.

The problem is really serious.

Compared with Grandview Supermarket, Asia's current problem is not only the high purchase cost, but also the operating cost, especially the labor cost.

He has already discovered that according to the sales model of Grandview Supermarket, the service personnel here are at most only one-fifth of those in Asia for selling the same amount of goods.

This sales model is really labor-saving.

For example, the long row of cash registers in front of him now uses a special computer cash register, and the cash register is very fast.

He did a rough calculation. If the goods are small, the settlement time is basically less than 1 minute, and if it is a little more, it will only take two to three minutes at most.

This efficiency is really too high!
How does this make Asia compare with Grandview Supermarket?
Too bad, Asia is doomed!

Wang Suizhou realized the seriousness of the problem.

He already had a premonition that something might be wrong with Asia's expansion plan.

The reason is very simple.

If it's just the Asia in Changshi that is inefficient due to the existence of Grandview Plaza, then just give up, and he can still afford a single Asia in just one city.

But the problem is that Zhengjia's steps are too big and too fast.

He has already learned that Grandview Plazas in Beijing, Shanghai, Guangzhou and Shenzhen are already in motion, and it is estimated that Grandview Plazas will pop up in those places at the most half a year to a year.

How does this make Asia good?
You know, those places are also key expansion cities in Asia!
Could it be that if there is a good place, Asia can only stay away from it?
(End of this chapter)

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