Perfection of Rebirth

Chapter 198 Car Evaluation
Car evaluation is a module that Jiang Hui attaches great importance to, and other car websites have not paid attention to this point.Jiang Hui has read a lot of classic evaluation articles of later generations, in order to let everyone in Autohome find the feeling faster.Jiang Hui personally tossed with everyone for a day, and then wrote a part of the evaluation content, and asked others to continue writing in a similar style.

Although the Tianchao auto market in 2004 was considered very hot, most of the cars sold in the market were outdated models from other countries, and there were relatively few new cars launched by Tianchao simultaneously.In this environment, the Honda Accord took the lead in launching the global market simultaneously, and all other models in the mid-level market were put on the ground at once.The glasses of consumers are discerning. If you say that ten or eight years ago, everyone was very happy to drive a car. You shouldn’t be picky. Now that there are so many choices, why should I use good things? What about?

Jiang Hui's first evaluation is to choose Accord, Passat, C5 and other models for comparative analysis and test the effect of use. In April 2004, Southern Toyota had not yet been established, and the Camry had not yet been produced domestically.Teana is still in the process of domestic production. It can be said that the mid-level car market is at its weakest. Accord is almost in a state of being alone this year. The supply of products exceeds demand, and the increase in price is an inevitable result.

Talking about buying a car at a higher price may be the most gnashing but helpless thing for domestic consumers.

Counting the budget on my bank card, staring at the announcement of the car price, including all expenses such as insurance registration, I went to the 4S shop and asked the salesman: "Do you have a current car?" The salesman replied with a smile and an unquestionable tone: "The price increase 3 cash withdrawal car!", leaving you messy and entangled in the wind.

Since the article mentioned raising the car at a higher price, Jiang Hui arranged for Lu Bing to write an article about raising the car at a higher price.

In fact, there are countless examples of car purchases with a price increase, so is it legal for consumers to increase the price to pick up the car?Obviously, it depends on whether the official guide price has legal effect. If so, it is illegal to increase the price and pick up the car.However, according to Jiang Hui's actual experience, the manufacturer's guide price is usually not equal to the actual price. Some rely on price cuts to boost sales, and naturally some rely on price increases to make profits.At the same time, manufacturers wholesale to dealers all over the country. In this link, the wholesale price is usually the same. When dealers sell for the second time, since each dealer is an independent subject of the market, they are in different market environments. In the face of thousands of consumers, the actual transaction prices are naturally different.

From the current point of view, there is no clear legal constraint on raising the price of the car, because the official guiding price of the product does not have legal effect in the actual sales process, which is equivalent to the suggested selling price.That is to say, although the 4S store is the official direct-sale store of the automobile manufacturer, it still cannot interfere with the dealer's autonomy and independence in setting prices.

Of course, in this process, it is also very common for dealers to impose compulsory insurance, sell decorations at a higher price than the marked price, or charge unmarked fees and non-refundable deposits. At present, it is difficult to punish them by law. However, if you do not issue an invoice and receive cash directly, the suspicion of tax evasion will naturally not escape.

Behind the long-term price increase is the pricing error of auto manufacturers or a marketing strategy, which has caused a serious imbalance between product supply and demand.Whether it is insufficient production capacity or hunger marketing, manufacturers' pricing cannot accurately match market demand.Of course, the manufacturer also knows that the distributors have been hungry for a long time, so when a blockbuster product is launched, it is a kind of pampering to let them have a full meal.Although some car manufacturers have issued documents to crack down on and expressly prohibit them, as a community of interests, turning a blind eye and closing one eye is the most instinctive reaction they should make.In the face of interests, the so-called brand image and reputation do not seem to be so important.

As a consumer product with a long industrial chain, high production complexity and high commodity value, it is very difficult to accurately plan production capacity and achieve a balance between supply and demand.If our country's market economy is more mature, then under the condition of free competition, the jungle of the jungle will prey on the strong, and the trend of price increase may be even more severe.

After all, this is still a normal phenomenon in the development process of the fast-growing Chinese auto market. Our market is not mature enough, and the product strengths of models in many market segments vary. This is the origin of competition and the driving force for development. .Our consumers are not yet able to make a completely rational choice, because a car is not just a tool, for Chinese people, it may be an emotional carrier of social and family life.

So it's hard, it's hard to be rational.From the current point of view, the behavior of raising prices must be a kind of business behavior that is not worthy of praise, but even government supervision cannot stop it.Because there are policies above, there are countermeasures below, because you can't restrain excellent products from occupying enough attention.

The more he learned, the stronger Jiang Hui's determination to enter the auto market in the future.After all, the long industrial chain and high production complexity actually mean that the automobile industry has a great impact on the national economy.Just imagine, if the annual sales volume of one's own car company reaches 100 million, 200 million, or even several million units, the direct GDP created will be more than 1000 billion or even hundreds of billions, and the indirect output value will be even higher.

……

After being busy with the Autohome business for a while, Jiang Hui handed over the company to Shi Yi to take care of it.

Jiang Hui found an opportunity to talk about the 4S store with Wang Zhenguo again.

"Third brother, besides Northern Volkswagen, which other car companies are more convenient for you to open a 4S store?" Jiang Hui asked.

"What? Do you have any new ideas, fourth child?" Wang Zhenguo said.

"I think we can speed up the pace of expansion. The first branch is already recruiting manpower. At that time, we can double the manpower in the store. After a period of time, we can quickly transfer staff to other stores. In. Cultivate and dig people by yourself to realize the rapid expansion of the number of 4S stores,” Jiang Hui said.

"Are you so optimistic about the development of the auto market?" Wang Zhenguo said.

"Yeah, when I was working on the car home recently, I got a better understanding of the current domestic auto industry. I think the number of cars will increase rapidly in the next ten years, and slowly enter the families of ordinary people. We Early deployment can get a bigger slice of the pie," Jiang Hui said.

"Okay, I believe you. I'll discuss it with my family. Except for Northern Volkswagen, BMW, and Northern Toyota, I should be able to get it done relatively quickly. Other Hondas, Nissans, etc. may not be able to get down quickly, but it should be possible to apply normally. won," Wang Zhenguo said.

"Then you act as soon as possible. If the funds are not enough, I can cover it first," Jiang Hui said.

……

(End of this chapter)