Perfection of Rebirth

Chapter 422 The rebroadcast right is crazy
The ratings of "Struggle" have successively reached new highs since its release.

Second day average ratings: 1.9%.

On the third day, the average audience rating exceeded 2.0% for the first time.

On the fourth day, it rose to 2.2%.

This is only the ratings of Imperial TV. The ratings of "Struggle" on Shenzhen Satellite TV are 0.1% higher than that of Imperial TV due to the accumulation of "Struggle" fame.

……

Imperial TV.

"Old Lin, do you think you are amazing or...".

"Oh~ I was also blind. At that time, Guanghui Film and Television offered a price of 30 yuan per episode, but I didn't agree to it. Now it costs 150 million yuan per episode."

"No one thought that its ratings could break 2. There are not many dramas with such ratings in a year."

"Yeah, I thought I was taking advantage of it. One hundred thousand for one episode can be done, which is half of our asking price of 20 for one episode. I'm shooting myself in the foot."

"It's okay. Now that "Struggle" is so popular, our TV station is the first to broadcast it. Recently, the advertising revenue has increased significantly, and it is not a loss-making business."

"Although I am not losing money, I am not reconciled."

……

Shenzhen Satellite TV.

"At first I thought it was a friendly support for Guanghui Group, but I didn't expect that it was really not built by them."

"Yeah, no one thought that such a TV series without stars could be popular."

"There were no stars before, but now the protagonists have become stars."

"That's true. It is estimated that the value of those leading actors will rise sharply."

"Glory Films is still great. It is said that these actors have already signed a five-year contract with Guanghui Films."

"It's so ruthless, well-known actors generally wouldn't sign such a long-term contract like a prostitution contract."

"That's why Brilliance Film and Television is great, they cultivate stars by themselves."

"General companies can't learn this trick. Not to mention Jiang Hui, a great screenwriter, but the influence of Guanghui Group on the Internet, no company can match it."

……

Brilliant film and television.

"Mr. He, in the past two days, several TV stations have asked us about the right to broadcast the second round of "Struggle"."

"Hmph, let them hang out, why did you go early?"

"Mango TV has already offered 100 million yuan per episode, asking for the right to broadcast the second round."

"Make an appointment with interested TV stations, we will finish the negotiation once, and whoever bids the most will give it to him."

……

Jiangsu Satellite TV.

"Old Fang, tell me why the share of our TV station has dropped by two recently. Is it because the program is not doing well recently?"

"Director, we were completely shot while lying down. The audience's evaluation of us is quite high now, but recently the TV series "Struggle" was broadcast on Imperial Capital Satellite TV and Shenzhen City Satellite TV, and the market share of these two companies has increased significantly. quick".

"Does a TV series really have that much influence?".

"Yes, this is the hottest TV series this year. The current highest ratings have reached 2.5%, and it is estimated that it may be even higher."

"Then hurry up and introduce it, what does the purchasing center do?"

"I heard that Mango TV offered 100 million yuan per episode to buy the right to broadcast the second round, but Guanghui Film and Television has not nodded. I estimate that if our station wants to introduce it, we will have to prepare at least 3000 million yuan."

"As long as the ratings are guaranteed, 3000 million is nothing."

"Okay, I understand, I will go to the imperial capital myself."

……

Just when various TV stations were negotiating with Guanghui Film and Television to purchase the second-round broadcast rights of "Struggle".The ratings of the fifth day and the sixth day also came out one after another. Although there was no significant increase, it has basically stabilized around 2.5%, and there is no downward trend in sight.This further strengthened the determination of various TV stations to introduce "Struggle".

……

Brilliant film and television conference room.

"I feel that everyone is coming to Guanghui Film and Television today. Our company will determine 4 TV stations for the second round of broadcasting today," said Wang Lu, deputy general manager of Guanghui Film and Television.

Today's meeting, no matter what, Guanghui Film and Television will definitely eat all the TV stations.So He Ling sat on the side and asked Wang Lu to preside over today's meeting.

There are more than a dozen TV stations here today, and everyone was very nervous when they heard Wang Lu say that only four would get the second round of broadcasting rights.

"Today's rules are actually very simple. Each TV station writes down its quotations and puts them in envelopes. We announce the top eight TV stations on the spot. Then, according to the same procedure, the eight selected ones quote again, and the final four are drawn. ", Wang Lu said.

"Mr. Wang, this is unfair to our TV station with a relatively low market share. The price we offer is definitely not as good as that of TV stations in economically developed areas," said a TV station in a frontier province.

"It's a market economy now, the one with the highest price wins, it's fair," said a staff member from Shanghai Satellite TV.

……

"Don't argue, everyone. The selection method for the second round of broadcasting rights will follow what I just said. If some stations want to broadcast this TV series but don't get this opportunity, our company will arrange for the transfer of the third round of broadcasting rights in the future. At that time, the price will be determined individually based on the situation of each TV station," Wang Lu said.

Wang Lu announced the start of quotation regardless of whether everyone had any opinions.

The following TV station personnel carefully covered their papers, and quickly put their prices into envelopes.

On-site collection, on-site announcement, less than 10 minutes, the results of the first round came out.Among the top eight, Shanghai Satellite TV had the highest asking price of 110 million yuan per episode, and the lowest asking price was 60 yuan per episode.

Then Wang Lu gave the eight TV stations 10 minutes to see if they needed to communicate with the TV stations before starting the second round of election.

The TV station that failed in the first round, Guanghui Film and Television did not invite them out of the conference room, and naturally no one wanted to leave first, and they all stayed in the conference room to see the results of the second round.Let these TV stations understand the high price of the second-round broadcast rights, and the next time they want to purchase the third-round broadcast rights, the budget will be higher.

The second round of competitive quotations proceeded very quickly. In the end, Shanghai Satellite TV continued to win the first prize with a price of 120 million per episode, followed by Jiangsu Satellite TV and others at prices of 110 million, 110 million, and [-] million. Two rounds of play.

The second round of broadcasting rights was sold for a sky-high price of over 4 million yuan, which really exceeded the initial estimate of everyone in Guanghui Film and Television.

Judging from the current situation, the two satellite TVs in the first round need to pay nearly [-] million yuan to Guanghui Film and Television. Even without considering the three-round broadcast rights and network broadcast rights, Guanghui Film and Television has already earned [-] million yuan. All costs have already earned more than [-] million yuan.

Profiteering!
After confirming the list of broadcast rights for the second round, all that remains is to sign the contract, and then various satellite TVs go back to arrange the release of "Struggle" as soon as possible.

The cake is so big, whoever eats more will inevitably eat less!
　It’s been a long time since I’ve asked for a monthly ticket or a recommended ticket. I heard that the National Day monthly ticket will be doubled, and there are still a few days left for the holidays. Let’s do something fierce~~
　　
　
(End of this chapter)