Perfection of Rebirth

Chapter 425 Sponsoring the Olympics

Just when Guanghui Film and Television attracted the attention of netizens and became the second most profitable enterprise of Guanghui Group in one fell swoop, Tudou.com released a satellite, not too big or too small.

The 29th Olympic Organizing Committee (Didu Olympic Organizing Committee) signed an agreement with Tudou in Dididu, announcing that Tudou officially became the Internet content service sponsor of the 2008 Olympic Games.This is the first time in the century-old Olympic history that an Internet sponsorship category has been established.

"The Olympic Games is the century-old dream of the Chinese nation. Tudou.com is honored to be the first Internet content service sponsor in the history of the Olympic Games. No matter in terms of population or technological level, it will lead the world, and Tudou.com is willing to do its best to open up a new online world for the 2008 billion Chinese people and hundreds of millions of Internet users around the world," Fang Dawen said at the signing ceremony.

The establishment and selection of Tudou.com as an Internet content service sponsor for the Olympic Games for the first time in the Imperial Capital Olympic Games is not only a proof of the development level of China's Internet industry but also a recognition of the strength of Tudou.com.

Since its establishment last year, Tudou.com has become the largest video sharing website in China, the United States, and even the world.Especially in the United States and China, the influence is even more amazing.

Tudou.com Paike channel has tens of thousands of self-made videos uploaded to the Internet every day. Many interesting stories, even videos of some news events, were first circulated on Tudou.com.

And Tudou.com's movie channel has collected a large number of film online copyrights, especially in Tianchao, almost all the online copyrights of movies have been taken down by Tudou.com, which is a gold mine with unlimited potential.Even in places such as the United States and island countries where copyright protection is relatively good, Tudou.com has acquired the online copyrights of many films.After all, Internet video sharing is not so eye-catching now, and the online copyright of movies is not high, especially the non-exclusive online authorization, which is the price of cabbage.

Tudou’s TV drama channel also buys online copyrights everywhere, and adds Chinese and English subtitles to some American and domestic films, taking advantage of Tudou’s globalization and allowing more movie sources to be used by viewers.

As for Tudou.com's open class channel, up to now, it has cooperated with more than [-] universities around the world to provide free high-quality courses for netizens, which has indeed attracted many high-end users for Tudou.com.

Tudou once analyzed viewing characteristics based on user registration information.Generally, users who often go to Paike channels and TV drama channels have relatively low education, or the proportion of users with low education is relatively high; while users who watch more movies and public lecture channels generally have higher education, especially those who watch foreign movies and Most of the users of the open class are college graduates or above.

In addition to the four channels mentioned above, Tudou.com also launched a live broadcast channel, variety show channel, animation channel and music channel.Each channel has its own audience and its influence is growing.

The Los Angeles Times once published an article saying: After Google, the most promising Internet company in Silicon Valley is the American branch of Tudou.com.

Google also proposed last month that it hopes to acquire the US branch of Tudou for as much as 15 billion US dollars.

At present, Tudou Tianchao Company is responsible for the business in mainland China.Tudou Island Branch is responsible for other Asian business outside the mainland.Tudou US branch is responsible for other businesses such as Europe and America.Although the three companies are registered separately, the accounts are interchangeable, and the homepage can also be switched to other versions at will.However, the shareholders of Tianchao Company are relatively complicated, and the two companies in the United States and the island country are wholly owned by the Guanghui Group.

If an American branch is worth 15 billion U.S. dollars, then the Chinese headquarters, which is not smaller than the U.S. branch, should be worth less than 15 billion U.S. dollars.Although the island branch is relatively weak, it is still a video sharing website that occupies a monopoly position in the local area, and its value will not be less than 5 million US dollars.

With such a rough calculation, the valuation of the entire Tudou.com has exceeded 35 billion US dollars, which is the valuation of Guanghui Group when it does not intend to actually sell.If Jiang Hui really sells, presumably Google, Softbank and others are willing to spend at least 40 billion US dollars.

Tudou.com has become so popular, so naturally it is not without following suit.In the United States, YouTube was established on February 2005, 2 without changing the historical inertia. However, due to the influence of Tudou.com, its development speed is far from as fast as in history, and I don’t know if Google will be willing to release Buy it for big bucks.

In Tianchao, companies such as Penguin, Du Niang and Sohu have also followed suit and launched their own video websites.The lively scene of China's Internet video sharing sites came a few years ahead of schedule.

The impression rate of videos on netizens is several times that of pictures and texts. Netizens' requirements for content have increased from the past picture and text era to today's video era.

However, despite the rapid development of the video business, websites in fields such as video sharing and Internet TV have unclear business models, require a large amount of capital to invest, and require traffic to accumulate to a certain extent before advertising revenue will increase in the future. There is explosive growth.This is also an important reason why Tudou.com has not yet achieved profitability.

It is actually not difficult for Tudou to make a profit. Jiang Hui has considered this aspect from the beginning.Tudou.com adheres to the business model of combining online video VIP charges and free, that is, on the one hand, it distributes some content on the Internet for a fee; on the other hand, it launches a free client to allow users to upload various videos and videos , for video sharing among users.

In the future, with the continuous enrichment of genuine content, the continuous expansion of various marketing channels, and the rapid growth of the number of users every year, Tudou.com will surely realize profitability soon.

At this stage, between expanding the scale of the website and making profits, Jiang Hui chose to expand the scale.Tudou's profitability will be sustainable only if it secures its position as the industry leader.

In fact, not only Tudou has this situation.Xiaonei, YY Live, Qunar, Guanghui Payment, Autohome, Guanghui Weibo, Meituan and other companies are currently unprofitable or slightly profitable. The main reason is that Jiang Hui chose to develop first and occupy the market , and then slowly make money.

For some small websites, they do not have Jiang Hui's long-term vision, nor do they have strong funds to support their development, so it is difficult for them to learn the development model of websites such as Tudou.com and Xiaonei.com.As for big companies, even if they imitate Guanghui Group, it is difficult to surpass Guanghui Group because they just blindly follow suit.

In the future Tianchao Internet, Guanghui Group is destined to be the most unique existence.

(End of this chapter)