Perfection of Rebirth

Chapter 431
Guanghui Group itself does not have the accumulation of automobile technology, although Jiang Hui plans to defeat India's Tata and acquire Jaguar Land Rover when the financial crisis comes.However, even if the acquisition is successful, it will take various efforts to truly take the company into your hands.

There is a regulation in the "Automobile Industry Development Policy": the proportion of Chinese shares in Sino-foreign joint venture manufacturers of automobiles, special-purpose vehicles, agricultural transport vehicles and motorcycles shall not be less than 50%.When a stock-listed automobile, special-purpose vehicle, agricultural transport vehicle and motorcycle joint-stock company sells its legal person shares, one of the Chinese legal person shares must be relatively controlling and must be greater than the sum of foreign legal person shares.The same foreign company can establish two (including two) domestic joint ventures that produce the same type (passenger vehicles, commercial vehicles, motorcycles) of complete vehicle products, such as jointly merging other domestic automobile manufacturers with Chinese joint venture partners Not limited by the two.

At that time, after Guanghui Group acquires Jaguar Land Rover, it will still need to form a joint venture with a domestic company to build a factory.Of course, this joint venture can be Guanghui Group's own wholly-owned enterprise - Guanghui Automobile, which can be regarded as a cooperation between the left hand and the right hand, and the establishment of Guanghui Jaguar Land Rover Automobile Co., Ltd.

Through this kind of cooperation, Guanghui Group can avoid various restrictions that may be raised by the other party in after-sales, and gradually transfer technology to Guanghui Automobile.At the same time, Guanghui Group has mastered the car sales channels through Wangjiang Automobile, etc., and the car promotion channels through Autohome and other Internet companies.

In the automobile industry, production and sales are the two most important links.Through various operations, Brilliant Group can make Brilliant Jaguar Land Rover just a production plant, slowly clean up the disobedient small hills in the original Jaguar Land Rover, and completely turn Jaguar Land Rover into a subsidiary of Brilliant Group.

From this point of view, both Autohome and Wangjiang Auto are two important chess pieces for Guanghui Group to develop the automobile industry, and there is no room for loss.

Of course, relying on these is not enough, after all, the automobile industry is a long chain.Even if the Guanghui Group acquired Jaguar Land Rover, it does not mean that Jiang Hui can launch various models he likes at will.

Besides, even if you can freely launch the models you are optimistic about, how to increase profits is also a very important issue.The most important factor affecting profit is the level of the supply chain.The supply chain was not done well, and in the end Brilliant Jaguar Land Rover just made wedding clothes for them.

Generally, automobile manufacturers have four main workshops: stamping, welding, painting and final assembly.Stamping is mainly done for four doors (car doors), two covers (engine cover and trunk cover) and some large stamping parts for floor lamps, and other parts are purchased.Welding and painting are better understood, that is, welding the parts that are stamped by ourselves and bought from outside, and then painted.After that, various parts are installed in the final assembly shop, such as seats, line speed, lights, instrument panels, engines, gearboxes, subframes, and various trims and electronic devices.

In other words, the factory of Brilliant Jaguar Land Rover is actually a large assembly workshop for assembling purchased parts.

So the question is, where to buy these parts?How much to buy?
Leaving aside some parts with relatively low technical content, let's talk about the most critical engine and gearbox.

For many years, Jaguar Land Rover has been using Ford's engine and ZF's gearbox, and the core lifeline is in the hands of others. This is one of the important reasons why Ford can't sell it for a big price.

In later generations, after Tata acquired Jaguar Land Rover, Jaguar Land Rover continued to use Ford engines for more than ten years, and then Jaguar Land Rover's own engines came into being. The fate of buying engines from Ford.

However, if the layout is done well in advance, maybe the situation will be better.

As for the gearbox, this is actually not only the problem of Jaguar Land Rover purchasing gearboxes, but also Mercedes-Benz, BMW and other companies. However, due to the long-term cooperative relationship and some shareholding relationships, these car companies are not worried about purchasing gearboxes. What a big problem.

However, Jiang Hui does not allow Guanghui Motors to purchase all of its gearboxes, especially in the fast-growing Chinese market. Purchasing gearboxes is equivalent to handing over the changes in production to monopoly suppliers such as gearbox factories.

Then, in the future, it will be an inevitable choice for Jaguar Land Rover to develop its own gearbox, or for Guanghui Group to acquire some gearbox companies.

In addition to the engine and gearbox, seats, headlights, air conditioners, instruments, wiring harnesses and various sensors are also very important parts of the car.Jiang Hui felt that if Brilliant Automobile wanted to grow stronger, it still needed to master the relevant technologies in its own hands as much as possible.

From the perspective of the world, the relationship between automakers and suppliers has two states.One is dominated by competition, and the other is a cooperative model linked by property rights.

For automobile manufacturers, there are no more than two options to obtain the required parts: self-made or outsourced, but the most important thing is to be able to obtain the best spare parts at the lowest cost.

European and American companies represented by Volkswagen and General Motors generally adopt a competitive model.Automobile manufacturers and most parts companies are independent in terms of assets. Automakers generally do not invest directly in parts companies. Interests are coordinated through market mechanisms such as contracts and contracts.In the face of market competition from complete vehicles, European and American model vehicle manufacturers will try their best to pass this pressure on to component suppliers.In this mode, the cost of a single purchase can reach the lowest; through bidding, it can prompt other component suppliers to optimize the operation process, improve operational efficiency, and minimize production costs while ensuring quality, thus making the whole Vehicle production efficiency has been continuously improved.

It can be said that this is a cooperation method that is very in line with the European and American cultural atmosphere, and it is also the model chosen by various Internet car manufacturers in the later generations of China.

On the other hand, the Japanese and South Korean auto companies represented by Toyota and Honda have chosen the cooperation method linked by property rights.Automakers and auto parts companies often hold shares in each other, forming a relatively closed relationship. Suppliers and automakers are partnerships, and one loses and the other prospers.Automobile manufacturers will actively participate in the development of component companies and provide strong support to face competition together.

Obviously, this is a cooperation method that is more in line with the social and cultural atmosphere of Japan and South Korea.

It is difficult to say which of these two methods is better. Volkswagen and Toyota have achieved the world's largest scale in their own ways.

It can only be said that what suits you is the best.

So, what method is suitable for Brilliant Automobile?

(End of this chapter)