Perfection of Rebirth

Chapter 435 The progress of Guanghui mobile phone

It is now the beginning of November 2005, and the stock market has a tendency to turn from bearish to bullish.After Guanghui Investment has completed the relevant procedures and entered the stock market, it must have started to take off on the road to the stock market.

Although it is said that "the stock market is risky, you need to be cautious when entering the market", but with Jiang Hui, there is no need to be cautious at all in Guanghui Investment.

So after Jiang Hui and Guan Weidong discussed investing in the stock market, they went to the Guanghui mobile phone project team to stay for a few days.

Under the guidance of Jiang Hui, the gold finger, Wang Mengyu has completed the shape design of the brilliant mobile phone.With double-sided glass and metal frame, Yinglang's appearance design is different from all current mobile phones.If you don't look carefully, this is an iPhone 4.

In Jiang Hui's eyes, the most classic of all Apple's mobile phones is the iPhone 4. Looking at it in the next ten years, its appearance will not be outdated.

"Mr. Jiang, you don't know. The other leaders of our mobile phone project team were shocked when they saw the Guanghui mobile phone for the first time. The slim body, classic and simple lines, the whole appearance looks stylish The atmosphere is simply a work of art," said Wang Mengyu.

"Have you registered all kinds of design patents?" Jiang Hui asked.

The home key and frame design, antenna layout, and various interface layouts at the bottom of the phone, the Brilliance phone basically borrows the characteristics of the Apple 4. These classic shapes are destined to become objects of imitation and plagiarism.

Jiang Hui registered these patents in advance. When the Guanghui mobile phone was officially launched, Jobs saw that he might be in a dilemma.The appearance is obviously countless times more beautiful than the Apple 1, so should the Apple 1 continue to be pushed or not?If you continue to push, although there are differences in appearance between the two, the layout of the home button and so on is obviously similar, and Guanghui mobile phone can sue Apple for plagiarism.

Although Jiang Hui would feel a little guilty for doing this, but thinking about the fact that Apple mobile phones in the mainland are always more expensive than the United States and the double after-sales standards in the past. a lot.

"Registered, we not only registered in China, but also registered in the United States, South Korea, island countries and other places. For this reason, we specially asked the legal department of the group. If anyone dares to copy us in the future, they will definitely pay them to death." Wang Mengyu Said.

A design patent refers to a new design that is aesthetically pleasing to the shape, pattern, color or combination of the product and is suitable for industrial application.Generally, product packaging (packaging bags, boxes, boxes, bottles, etc.) and aesthetic shapes can apply for design patents.The term of protection for a design patent is 10 years.

Of course, the specific requirements of each country will be different, but the core content is almost the same.

In April 2011, Apple filed a lawsuit against Samsung for infringing invention patents and design patents. In 4, the jury ruled that Samsung infringed on Apple's three design patents, including the rounded rectangle on the front of the fuselage, the border and the icon grid design. Based on this, the San Jose Federal Circuit Court in the United States awarded Samsung $2012 billion in compensation, and the subsequent judgment China successively reduced the amount of compensation to US$3 million and US$10.51 million.This is the most typical appearance patent case in the history of smartphones.

Jiang Hui reckons that Apple and Samsung will inevitably learn from the appearance of some Brilliance phones. Although Brilliance phones may not be able to get much compensation from them, the lawsuit against Apple and Samsung by Brilliance phones will definitely make Brilliance The popularity of mobile phones has skyrocketed, and it is estimated that countless advertising costs can be saved.

"Well, we not only need to register the appearance patent of Brilliance G1, but also other various appearances extended from it, so that imitators can't get around our patents," Jiang Hui said.

G1 is the name Jiang Hui gave to the first product of Guanghui mobile phone, and it is also the code of the mobile phone project team.

After nearly a year of development, the mobile phone project team now has nearly [-] regular employees.This is because Jiang Hui strictly controlled the increase in the number of employees in order to consider confidentiality.

There is a design department under the project team, which is responsible for industrial design and structural design.Among them, the industrial design is mainly the appearance, material, feel, color matching of the mobile phone, the realization of the main interface and the design of the color; The way, how the battery is connected, the thickness of the phone.This area is currently being coordinated by Wang Mengyu.

In addition, there is a development department, which is mainly responsible for the development of various hardware and software inside the mobile phone.Hardware is mainly the selection and development of various chips, storage and other specifications.Of course, the so-called development, at present, Guanghui mobile phone can only do the development of some common parts, and the core components are still powerless.The software design is led by the Android team in the United States, and the Chinese side is confirming compatibility and other issues.

In addition, there are project department, purchasing department and quality department responsible for the work in their respective fields.Among them, the quality department is the most troublesome, and it has to conduct various tests.

Producing a mobile phone is not as simple as doing experiments in a laboratory. Once it is produced, there will be thousands of units. It is by no means an easy task to ensure the high quality of each product.Producing a sample of a mobile phone and producing 50 mobile phones are completely different things.

For example, in the high and low temperature test, it is necessary to test the adaptability of the mobile phone in different temperature environments. The low temperature is generally minus 20 degrees Celsius, and the high temperature is around 80 degrees Celsius.

Only when all these various tests are all right can the G1 be launched smoothly.

"Mr. Jiang, you don't have to worry about industrial design. It is definitely a new concept that sweeps away all opponents and composes the appearance of mobile phones. On the contrary, our mobile phones are currently relatively weak in terms of chips and storage. Currently, we use products from international suppliers such as Qualcomm. We need our other software and hardware to actively adapt to them," Wang Mengyu said.

"Can't Qualcomm adjust some parameters of the chip for us?" Jiang Hui said.

"It's hard, Qualcomm is in a monopoly position in the field of mobile phone chips, and there are no competitors. In addition, our company's mobile phones have not been released at all. Although our purchases are based on monthly sales of one million before negotiating with them, their current attitude is basically that you Love to buy or not to buy, not to buy and fall down. Not to mention designing products for us,” Wang Mengyu said.

There is a saying: First-rate companies sell standards, second-rate companies sell brands, and third-rate companies sell products.Now Qualcomm basically has its own exclusive standards in the field of chips and communications, and has become a pioneer in leading the industry. It can be said that in these fields, Qualcomm already has a certain right to formulate industry standards.

Qualcomm is the only one in the field of mobile phone chips, and has cooperative relations with major mobile phone manufacturers. Some mobile phone manufacturers need to rely on Qualcomm chips to fill in. Qualcomm also uses major mobile phones to make its own chip technology and super performance flourish.However, if emerging manufacturers such as Guanghui mobile phones do not prove their strength, it will be difficult to attract Qualcomm's attention and resources.

(End of this chapter)