Perfection of Rebirth

Chapter 454 The Internet Market Where Heroes Compete for Hegemony
From the perspective of the development history of the entire IT industry, one year is actually just a short period of time.However, for the Internet industry, which is changing and growing at a high speed almost every day, one year does represent a lot-this point, the past 1 has undoubtedly given us the best proof.Similarly, scenes of tragedies and comedies including acquisitions, rectification, competition, cooperation and other themes will still be staged in 1, which is gradually unfolding.

If one word were to be used to describe the Internet stage in 2005, the word "overwhelmed" would probably best describe the mood of people in the industry.

First, the launch of Brilliant Weibo at the beginning of the year ushered in the web 2.0 era of the Internet; then Brilliant Films’ "Glory of the King" became the most profitable online game in China; ; Then came the news that Alibaba brought Yahu Tianzhao into the "Palace of Marriage"; Penguin and Dangdang invested in C2C without hesitation, etc. During this period, the construction of the Guanghui data center and the hustle and bustle of Tudou.com; The news that the group is going to release the financing of some enterprises has attracted various venture capitalists to come up with their own tricks - how can such a busy year not be overwhelming?And "search", "e-commerce", "microblogging" and "capital operation" have become keywords in the 2005 Internet memorabilia.

From the keywords of the Internet in 2005, we can roughly see the pattern of the Internet in later generations.If there is no Guanghui Group, the Chinese Internet giant BAT has been fully formed in 2005.

Let's look at "Search" first. In 2005, the competition pattern of Tianchao search market changed a lot.

From the perspective of local search companies, Du Niang, the overlord, was successfully listed on NASDAQ in the United States, and new products were launched one after another; Tianchao Search, which was the first to throw out the concept of desktop search, was unprecedentedly active, first promoting the "third-generation search engine", and then It is a new term "search business", which has the momentum to lead the future search engine market; and portal sites such as Sina, Sohu, NetEase, and TOM have never given up on search, and the launch of a series of brands and products such as Sogou and Aiwen has achieved great success. A lot of eyeball economy.

And those companies with "foreign blood" are no exception.Google, the search engine giant, did not hesitate to go to court with Microsoft and hired former Microsoft vice president Kai-fu Lee to increase its firepower to enter the Chinese market; not long after, Microsoft announced that the world's only search technology center would be located in the imperial capital.Yahu Tianchao, which was the first to enter China under the banner of search, also "married" to Alibaba, completely revised its "slimming" and "returned" to the search field.

And the all-round war of products, talents, and publicity launched by various manufacturers immediately made the search fever heat up to a fever pitch.Whoever can have the last laugh will be able to grab the position of a Chinese Internet giant.

Considering that he already owns part of Du Niang's shares, and the competition in the search field is too fierce, Jiang Hui has no plans to enter the search market at present.

Let's look at "e-commerce". 2005 was also called "the year of e-commerce" by the industry.

The release of the No. 2 document of the Government Administration Council at the beginning of the year laid the foundation for the entire e-commerce market to maintain a good development trend in 05, and the "Electronic Signature Law" and "Electronic Payment Guidelines" that were promulgated and implemented immediately provided more legal and policy support for e-commerce. Strong support.

In 2005, in the field of e-commerce B2B, the market maintained a good development speed, small and medium-sized enterprises gradually became the mainstream users, and the growth of their application demand further promoted the progress of this industry;
Along with the growth of Internet users and the cultivation of user habits, the B2C market has a good momentum of development. A group of old e-commerce websites have launched new products frequently and performed extremely eye-catching. Outstanding, its online orders began to attract the attention of many dealers.

And the C2C market is the most focused place of e-commerce in 2005. Taobao once again extended the free period, and it was inextricably fighting with eBay. On the way, it killed two menacing gold diggers, Penguin and Dangdang...

For a time, China's C2C market has become a big battlefield, with wars and wars everywhere.

However, logistics and payment, imperfect security and lack of effective profit model still plague e-commerce companies.This is also the reason why Jiang Hui has not touched the "e-commerce" cake yet, but prioritizes the deployment of the express delivery industry and Guanghui Payment, and then looks for opportunities to enter the e-commerce field.

Next, let’s look at “Weibo”. In 2005, relying on the banner of Brilliance Weibo, Kwanghui Group turned most of the sky of China’s Internet into red, and the valuation of Brilliance Weibo, which was launched only a year ago, exceeded 200 billion yuan.

In 05, celebrity microblogs, microblog competitions, and corporate microblogs were staged in turn, and the whole people carnivaled.The cumulative number of registered accounts on China's microblog reached 5336 million.

With the popularity of Brilliant Weibo, Penguin, Sina, Sohu and other companies quickly followed suit and launched their own Weibo. However, in the end, they only made wedding clothes for Brilliant Weibo.

Finally, let's look at "capital operation".The development of any industry is inseparable from strong capital support, and this is especially true for the Internet industry.Therefore, the development of the Internet industry in 2005 can also be seen from the frequent capital operations.

In the search engine market in 2005, moves such as listing, attracting venture capital, and equity transfers were staged one after another.The most eye-catching one is Du Niang. Although the current stock price is far from as good as it was on the first day of listing, the net cash flow in the third quarter increased by 205.6% year-on-year, which makes the industry not to be underestimated; Zhongsou, which has a "meeting gift" worth tens of millions of dollars, and Alibaba, which has received a US$10 billion investment from Yahoo through the "Yahoo-Alibaba" merger.

In the field of e-commerce, eBay EachNet, backed by eBay, naturally has no worries about funds. In fact, at the beginning of 2005, eBay announced that it would invest 5000 million US dollars in the Chinese market, mainly for marketing, technological innovation and human resources; There is no need to mention Taobao, the biggest beneficiary of Alibaba’s merger and acquisition. Even Dangdang, which the industry agrees is relatively “poor”, has just received a $[-] million venture capital fund.

Undoubtedly, the accumulation of capital operation in 2005 provided a strong support for the rapid development of Internet companies in 2006.

If it is said that in 2005, the Internet industry was still in the reserve and accumulation period of staking land, stockpiling food and training soldiers, then in 2006, the related technologies and products of the Internet industry will gradually mature, and new operating models are expected to emerge. " The concept of "customer is king" and "service first" will also be further strengthened and implemented, and the entire industry will continue to expand at a high speed and grow on a large scale.

Under such circumstances, heroes from all walks of life launched a "money burning" battle one after another for financing, and Jiang Hui was naturally not far behind.

After N times of negotiations, Xiaonei and Meituan first reached an agreement on the financing agreement.

(End of this chapter)