Perfection of Rebirth

Chapter 492 GPHONE Specialty Store

How to make customers attracted by low prices willing to pay high prices after the subsidy ends is a philosophical problem.First of all, from the logic of online payment, it is meaningful to subsidize and burn money, because the acquisition cost of a customer who binds a bank card for the first time is very high, but once the card binding action is completed, the acquisition cost of subsequent repeated payment customers will be very high. much lower.

Online payment is a typical two-sided market effect, that is, when C-end customers gradually increase, B-end merchants will also increase, thereby enhancing the further usage habits of C-end customers.Therefore, from the unit economic calculation, it is logical to subsidize first, then gradually reduce the subsidy intensity, and finally cancel the subsidy completely.This is why Jiang Hui asked Guanghui to pay to burn money.

When this two-sided market effect is established, even if there is no subsidy, the customer acquisition cost of binding bank cards for the first time will be much lower than before, because the B-side business scenario has been established to subtly influence the behavior of C-side customers.

In fact, in Jiang Hui's view, the taxi-hailing battle in later generations is actually a battle for the entrance of mobile payment.

In fact, the taxi-hailing war broke out unexpectedly. The two payment giants, Alipay and WeChat Pay, only advertised on the taxi-hailing page at first, but later found that the advertising effect was really good. The cost of acquiring customers and binding cards was very cost-effective. The effect was excellent, so it was directly changed to investment.In this way, the two used the money originally used for advertising expenses as investment funds in exchange for shares in the taxi-hailing company, and then asked the taxi-hailing company to spend the money in the form of subsidies to continue to attract new customers.

For the two payment giants, there should be no better business than this. A sum of money is not only used as an advertising promotion fee, but also used as an investment fund, and the subsequent valuation has doubled. Earn ten times more money.Since then, mobile payment has become popular in an instant.

Jiang Hui intends to let Brilliant Payment follow the path of subsidy and burning money in advance, and occupy the network payment port before other opponents fully react.

And after the launch of the GPHONE of the Glory mobile phone, as the only mobile payment that has been deployed in advance, the Glory Payment will definitely be able to further widen the distance from the opponents. The day has come.

"Mr. Jiang, this is the design drawing of our store, this is the rendering, and this is..." Wang Mengyu reported to Jiang Hui about the Guanghui mobile phone store.

The Apple store in the previous life most notably used glass, stainless steel, white-tone lighting, and a luminous logo. This series of combinations is a good way to express the sense of technology.

The flagship stores of Apple stores around the world are urban landmark buildings and works of art no matter where they are.From the outside to the inside, it can be said to be a model of open design.

Of course, the early Apple stores were not so tall, and after being gradually optimized, they became better and better.

Jiang Hui hoped that the Brilliance mobile phone store could resemble the Apple store style in 2017, so he emphasized the design concept he wanted with Wang Mengyu many times, and Wang Mengyu also revised it back and forth for nearly a month.

Each scheme is different, glass segmentation size, color, reflectivity and transmittance, structural system, glass frame material size, connection method, the effect obtained by every detail is far from the desired style, and it takes continuous trial and error to get the final result stereotyped.

"It looks very good. Mengyu has worked hard. Lao Zhu said that the address of the specialty store on the Shanghai stock market has been selected. You can go to the site to inspect it and make corrections based on the actual situation. Then start construction first. , Look at the effect while constructing, and reflect the problems encountered in the subsequent store construction,” Jiang Hui said while looking at the design effect.

The site selection and design of the Brilliant mobile phone store are similar to the principles of the luxury flagship store: the top location, the most eye-catching design, quickly improving the brand image, and the first impression left by users.

The location of the store in Shanghai, which has been settled so far, is just opposite the Oriental Pearl Tower.

The layout of the store is very open and spacious, leaving a lot of "blank areas" and aisles to enhance the sense of openness, reduce crowding and depression, and ensure zero obstacles in sight and smooth flow of people.

Lighter colors such as white, silver, and log colors also have a sense of modernity and enlargement.The use of glass allows natural light to penetrate, and the high floors make the space appear simple and atmospheric.

Such an open design gives people a high-quality feeling, just like many museums and galleries.The products of Guanghui mobile phone are more like pieces of art displayed, not ordinary electronic products.

Of course, the cost of building such a tall specialty store is very high.Counting the real estate purchase price of the store, a specialty store needs at least 500 million, or even higher.

Jiang Hui, a later generation, once saw a news that an Apple store in the United States was robbed once. The thieves drove into the store with a car smashed through the glass and ransacked the store.Afterwards, according to statistics, the total value of the Apple products robbed in the store was about 20.But that's not the point, what's the point?

The broken glass is worth 100 million!
It can be seen that it costs a lot of money to build a high-end specialty store.

"Well, I've already made arrangements to fly to the Shanghai stock market next Monday, stay there for a week, and revise the plan carefully."

"During this period of time, your tasks are relatively heavy. Our stores are distributed all over the world. I guess you need to be a trapeze artist."

"Hee hee, I have to thank Mr. Jiang for giving me the opportunity to travel around the world, and I went to developed countries."

"When the time comes, you will be jet-lagged every day, and there will be times when you will cry."

"Don't be afraid, I am very excited when I think of so many classic buildings coming out of my hands. When many of my classmates are still in school or are still working for others, I have the opportunity to be in charge of so many projects , Mr. Jiang, thank you, you gave me a second life."

"Don't, you're talking like I've done something bad, I don't want to go back and kneel down on the durian."

"Haha, Boss Jiang, I think Boss Bai is a very gentle person. I didn't expect you to be afraid of her."

"It's not fear, it's respect. She often considers issues from my standpoint and gives me a lot of tolerance. I can't push my feet."

"Boss Jiang, will we blame you if we don't get married in the future?"

"Why? I haven't even held your little hand before."

"Because you are so good that other men are not outstanding. We see you all day, and when we find a boyfriend, we will inevitably compare them with you. In this comparison, who can appreciate it? Do you think it's your fault?"

Wang Mengyu and Jiang Hui are relatively familiar, and they speak more casually, daring to make all kinds of jokes.

(End of this chapter)