Perfection of Rebirth

Chapter 719
Just as the news that Jiang Hui became the richest man in China was spreading, Guanghui Group and Ford Motor also made new progress on the acquisition of Jaguar Land Rover.

"Mr. Jiang, after nearly a year of contact, Ford began to let go yesterday." Pi Wei and Guan Weidong came to Jiang Hui's office to report the group's acquisition of Jaguar Land Rover.

"President Pi, thank you for your hard work. When the acquisition is over, I will hold a special celebration banquet for you." Jiang Hui stood up, walked to the sofa next to him, and motioned for Pi Wei and Guan Weidong to sit down and talk.

"Unfortunately, I just thought that we, a Chinese company, finally had the opportunity to acquire an internationally renowned car brand, and I was very excited in my heart. I especially hope that this matter can be successful as soon as possible," Pi Wei said with a little excitement.

Speaking of which, throughout the [-]th century, there was basically no sign of the Chinese people in the international M&A market, and most of them belonged to the objects of M&A.

With China's accession to the WTO, driven by the troika of foreign trade, investment and real estate, China's economy has grown rapidly at a rate of nearly 20 percent after more than [-] years of rapid development.

Gradually, there are more and more cases of Chinese companies participating in international mergers and acquisitions.

In another ten or eight years, it will become commonplace for Chinese companies to acquire overseas companies.

The Chinese people who have become rich are a bit like the islanders of the 80s, and they buy and buy all over the world.

There is no such thing as a bad deal, the only thing that is bad is whether the local government approves it or not.

"I am determined to win Jaguar Land Rover. These Yankees don't give up until the last moment," Jiang Hui said.

"Indeed, it took nearly a year for Ford to lower the conditions from the unreliable more than 70 billion US dollars to 32 billion. This means that Ford's performance in the world this year is not good, except for Tianchao. Mulally feels even bigger. pressure, agreed to lower the price," Pi Wei said.

Regarding the overall structure of the global auto industry, there has always been a "6+3" argument in the past, that is, 6 major brands of General Motors, Ford, Daimler-Chrysler, Peugeot-Citroen, Volkswagen, Renault-Nissan plus 3 major independent brand car companies Toyota, Honda, and BMW basically dominate the global auto industry, and other brands and companies are still unable to have a worldwide impact.

Ford has been in the second place in the world for a long time, but it has been quickly surpassed by Toyota in recent years.

In recent years, the sales of the Ford brand in its native North American market have been declining year after year. In the first nine months of 2007, it fell by 12% compared with the same period, and it has lost to Toyota.

The sales of several of Ford's luxury brands Jaguar and Land Rover have also declined year after year, which is why Ford decided to sell these two brands.

On the contrary, the Volkswagen Group has shown a good momentum. In the first nine months of 2007, the sales volume of Volkswagen Group increased by 7.9% compared with the previous year, hitting a record high. This is mainly due to the rapid growth of Volkswagen's sales in overseas markets, especially in the Chinese market. .

As a result, Fu Tei said that he is the world's number one, and even the position of the world's number three will not be guaranteed.

"Since the crisis has come, it will not pass so quickly. After a while, the price in my heart is 25 billion to 27 billion U.S. dollars," Jiang Hui said.

In the previous life, India's Tata Motors spent 23 billion US dollars to acquire Jaguar Land Rover. If the Guanghui Group wants to cut off the Hu, it must be higher than this price.

However, Jiang Hui was not willing to spend too much money, and a ten to twenty percent increase was basically enough.

"I also feel that their tone is constantly loosening, but it may also have something to do with the smooth cooperation between our group and their Tianchao company in the past six months," Guan Weidong said.

"Oh, is that so, what is the method of cooperation?" Although Jiang Hui also knew that Guanghui Group and Ford had cooperated in Tianchao, he didn't care so much about the specific details.

"Mainly Brilliance Weibo, Brilliance Games and Brilliance Films are cooperating with Ford Tianzhao. We specially arranged a few people to assist them in building their official Weibo account and guide them in operation and marketing. At the same time, our game "Glory Speed" also There is more information about the models that Ford is selling in China; in addition, Guanghui Films has used Ford as the main brand in many TV dramas, and has given a lot of shots.” Guan Weidong briefly introduced Guanghui Group and Ford Tianzhao cooperation situation.

"I estimate that Ford Tianchao should be Ford's most profitable region in the world, or even the only profitable region. I heard that their growth rate in Tianchao this year is 30.00%. Compared with the sharp decline in the US market, this performance is absolutely excellent. It can be described as stunning," Jiang Hui said with a smile.

"Yes, whether it's because of the effect of the cooperation with Guanghui Group or not, at least they don't doubt our group's influence in the Chinese Internet industry," Guan Weidong said.

In the past few decades, TV stations have been the favorite advertising platform for automobile companies. However, with the rapid development of the Internet, in the past two years, the advertising of major car companies on the Internet has almost surpassed that of TV stations.

Especially in China, the development of the Internet is really rapid.

If any company does not advertise on the Internet now, it is really not easy to get along well.

"This is the power of the aircraft carrier fleet battle group. The companies support each other, take care of each other, and develop together. The effect achieved is definitely one plus one is greater than two," Jiang Hui said.

The current layout of Guanghui Group is from professional websites such as social networking sites, video websites, live broadcast websites, and car travel to Guanghui Games, Guanghui Film and Television, and then to Guanghui UAVs, Guanghui Mobile Phones, and Guanghui Automobile. complementary relationship.

Not to mention the mutual support among the various companies, even when competitors want to hack a company, they have to weigh their weight in their hearts, whether they will be beaten by gangs.

Just like Guanghui Automobile, although Guanghui Group has never produced a car, when other car companies comment on Guanghui Automobile, they often don’t dare to say too much, even if they say something bad, they will not act again Do something out of the ordinary.

If there is any conflict, it is generally an aboveboard PK, and I don't dare to play dirty tricks.

This is because everyone knows that behind Guanghui Automobile is the Guanghui Group, and there are a lot of enterprises such as Guanghui Weibo and Xiaonei. Enterprises come together to blackmail you, can you stand it?

"Indeed, otherwise we, a brand-new company of Guanghui Motors, would be relatively passive in negotiating with Ford, and they would have no scruples about what they say or do," Pi Wei said with emotion.

Many times, people respect you not because of their politeness, but because of their strength.

(End of this chapter)