Perfection of Rebirth

Chapter 723
While Jiang Hui and Liao Yun were talking about smartphones, Guancheng at the same time.

"General manager, our first smart phone W1 has officially rolled off the assembly line, and the sales channel has also been preliminarily completed, and it can be released and launched at any time."

"How many directly-operated stores are there now?"

"There are more than [-] stores that have been built, all of which are directly operated by our company. However, compared with Guanghui Mobile, our construction plan is quite different. Guanghui Mobile is taking a high-end route, and the investment in the construction of directly operated stores is huge. The scale of a single store is also very large. But we are following the model of small investment and multiple stores, hoping to bring as many directly-operated stores as possible to the lively streets of major cities."

"The positioning is different, and the store opening model is naturally different. Besides, we do not have the promotion and marketing capabilities of Guanghui Group, and the products are indeed not as innovative as Gphone, which completely subverts traditional products."

"That's true, but our W1 is also the first smartphone equipped with a dedicated HiFi chip module. Among all mobile phones, our sound effect is the best."

"Well, this is our biggest selling point, and we must promote it vigorously. With this chip's w1, it can completely replace the roles of various mp3 and mp4, and seize a part of the market."

"Our main consumer group is young people who like to chase stars, watch variety shows, and gossip. They may not be from companies in first- and second-tier cities, but they also have their own emotional and product appeals. So I think we can consider investing in celebrity marketing."

"Well, together with the fun-seeking, energetic, young and fashionable group, we will create smart products with excellent appearance, professional sound quality, extreme video, and pleasant experience. We will dare to pursue the ultimate and continue to create surprises as our firm pursuit. This is The product goals set by the company's board of directors come."

……

OPOO Technology.

"Mr. Chen, wiwo's first smart phone was rolled off the assembly line in a low-key way yesterday."

Both wiwo and opoo were born out of BBK. Although the companies are completely independent, the employees and shareholders are inextricably linked.

If there is any disturbance on one side, the other side will know it soon.

"When can our O1 be launched at the earliest?"

"There is definitely no problem this month. If it is fast, it will be in the middle of the month. Now it is the stability of the camera, and the technical department is still stepping up to make some improvements."

Unlike wiwo's mobile phone, which is characterized by prominent music effects, opoo's products have chosen to take photos as a breakthrough point.

It's hard to say which one is more important and which one is more popular, music effects or taking pictures.

In terms of music, from early records to video recorders and tapes, to the current MP3 and MP4, they are all very popular products, and it also proves that human pursuit of music is infinite, and this is destined to be a function that will not be ignored.

The success of wiwo in later generations also proves that there is no problem with the path chosen by others.

As for taking pictures, that's not to mention.Whether it is the black-and-white photos of more than 100 years ago, or the flashy cameras behind it, as well as the digital cameras that are selling well now and the SLR that will be popular in the future.

It all shows that human beings' pursuit of taking pictures and leaving a beautiful image of themselves is endless.

It is completely unimaginable for future smartphones without the camera function.

It is impossible for Guanghui mobile phone products to be the best in the world in all modules such as music, camera, appearance, and battery, which leaves room for companies such as wiwo and opoo to survive.

The opoo of later generations also gained a firm foothold in the smartphone industry by virtue of camera phones.

"Every product produced by OPOO must be a boutique design, a work of art with style. The brand mission of OPOO is to create a wonderful life experience through exquisite products and innovative technology. Let the technical department must solve the current problems well, not I was negligent because I was in a hurry," Chen Zongyu said to the assistant earnestly.

"I understand that the camera function is the main function of our products. We will work 120% to improve this function, and we will definitely make the o1 the most powerful camera phone in the world," the assistant said confidently.

Before opoo was preparing to develop smartphones, it specifically discussed what kind of product it should develop.

As the benchmark Gphone in the industry, to be honest, they have never thought of surpassing it.

This does not mean that the opoo team has no pursuit, but that they are more pragmatic and see the status quo clearly.

It's like a company, when it entered the automotive industry, it said that it wanted to surpass Mercedes-Benz and BMW.In other words, as soon as I entered the chip industry, I said that I wanted to surpass Intel.Or as soon as I entered the camera industry, I said that I want to surpass Zeiss.

This is not confidence, this is complete bullshit.

Opoo does not want to be a utopian, nor does it want to rely entirely on imitation and plagiarism like the copycat mobile phone workshops in Shenzhen.

At this time, it is very critical to choose that direction as the breakthrough point.

The perception of a mobile phone to ordinary people is not only good-looking, but also the most important thing is whether the camera looks good, how clear the screen is, how good the sound effect is, whether the battery is durable, whether the system is stuck or not, and so on.

As a newcomer in the industry, opoo does not have the manpower and material resources to fully blossom, so which one to choose as a breakthrough point is very important.

At the end of the discussion, the two functions of music and photography received the most recognition.

On the one hand, it is entirely possible for these two fields to form their own unique advantages as long as they are willing to work hard.

On the other hand, this is indeed an innovation.

Whether relative to the Gphone, or a traditional feature phone.

In the end, when the major shareholders of wiwo and opoo met and chatted in private, they decided to choose one as the breakthrough direction.

After all, this is a company with overlapping shares of the two big bosses. It is necessary to avoid product homogeneity as much as possible.

In later generations, their success also proved the correctness of this decision.

Two similar companies have their own focus, but they compete with each other. In the end, Du succeeded. This is not without a case.

Whether it is Pepsi and Coca-Cola, or Adidas and Nike, or Mercedes-Benz and BMW, there are similarities with the situation of wiwo and opoo.

It's just that the relationship between other people's shareholders may not be so complicated.

"In addition, pay close attention to the progress of wiwo's product launch, and at the same time pay attention to the feedback of consumers on their products. I think these are of great reference significance to us," Mr. Chen said.

"Well, we have long-term cooperation with some employees of their company. As long as there is any movement in their company, we can get it immediately," the assistant said.

"Our company also has people from their company, right?" Mr. Chen was not very happy when he heard the assistant's words, but asked back.

……

(End of this chapter)