Perfection of Rebirth

Chapter 749 Warwick Comes to Join in the Fun

The New Year's Day holiday has just ended, and the topic of smartphones on the Tianchao Internet has not completely cooled down. Another well-known corporate giant Huawei also held a special meeting in Shenzhen.

Founded in 1987, Huawei has become a Fortune 20 company after 2007 years of development. Huawei's 160 order sales were US$150 billion, slightly higher than the US$2006 billion of Guanghui Mobile. increased by 45%.

Huawei's growth momentum mainly comes from the international market. 160% of its 72 billion US dollars in sales came from the international market, which is about 115 billion US dollars. This is very similar to the glorious mobile phone.

However, Warwick's main international markets include Africa, Asia-Pacific, Eastern and Western Europe, the Middle East, and Latin America. The influence of Western developed countries is still relatively small, which is the opposite of Guanghui Mobile.

At this time, Huawei still belongs to the third place in the communication industry, and it is far from the limelight it will be ten years later. However, it is still the leading company among the famous Chinese companies, and it has many merits.

Without Huawei's meeting today, maybe Jiang Hui will form a strategic partnership with Huawei in the future.

Today's meeting was organized by the vice president of Huawei, and the president and related leaders of the mobile phone project were present.

No mistake, today is a milestone for Huawei to enter the mobile phone industry!

This meeting will re-determine whether Huawei's mobile phone business is still necessary?

If it continues to be retained, a series of major issues such as the organizational framework, R&D direction, production time, and market positioning of the mobile phone business department will be reconsidered.

For the holding of this meeting, more than a month ago, Huawei's mobile phone business department started various market research to provide reference for the company's decision-making.

In fact, Huawei established a mobile phone business department in July 2003, but Huawei mobile phones are basically sold to operators in a customized form, not directly to consumers, and rarely advertised, so it is little known.

By 2007, Huawei's mobile phone business hadn't improved much, and the company was considering whether to sell it.

However, when opoo and wiwo from neighboring Guancheng successively launched their own smart phones to the market a few months ago and achieved fairly good results, Huawei began to reflect on its mobile phone strategy.

Did I go in the wrong direction before?

Brilliant Mobile, which is in the same city, has achieved close to its own turnover in just two years. Is there nothing worth referring to?
The supply of Gphones is in short supply. Is Warwick also developing a similar product to test the market response?

Various issues began to be discussed in Huawei's mobile phone business department.

"Just now, Mr. Yu has introduced the situation of the mobile phone business department to everyone, and also analyzed the current market environment for smartphones. Personally, I am inclined to try the water again and develop a smartphone based on the Android system. If it still fails Then, there is no need for the mobile phone business department to exist in Huawei. Next, let’s discuss how to rebuild our Huawei mobile phone.”

After listening to various reports, Boss Ren, who attended the meeting in person, began to express his views.

"In the current highly competitive mobile phone market, brand is an important factor that affects consumers' choice of products. Strengthening brand building and improving consumers' recognition and loyalty to the brand can cultivate a group of loyal customers, which will continue to be good for the enterprise. a good foundation for development.

As the world's leading provider of information and communication solutions, our company's products and solutions have been used in more than 140 countries, serving 1/3 of the world's population, and have established a good brand advantage.

At present, we have initially established a terminal brand, and the global influence and market position of the terminal are being significantly improved.We can consider highlighting our technical features during publicity, so that everyone can trust the quality of Huawei mobile phones." The person in charge of market research in the mobile phone business department first expressed his opinion.

"We can use good public relations to create momentum for the sales promotion of mobile phone products. Over the years, we have established a good relationship with media from all walks of life. Round exposure to increase product attention and popularity.

In addition, we can provide products to evaluation agencies. Due to our company’s leading technology level, the evaluation results are definitely better than other companies’ products. At this time, there will be media publicity, which increases our positive image reports.” The person in charge of the publicity field People also began to express their opinions.

"Domestic brands should develop high-end mobile phones to increase profit margins and avoid the fierce competition in the low-end mobile phone market. In the high-end market, domestic manufacturers have a low brand reputation and cannot compete with international manufacturers. High-end products are not just simple In the configuration competition, domestic manufacturers have little problem in mobile phone configuration. To take the high-end path, improving the software experience and differentiation strategy are the key. In this regard, I think the brilliant mobile phone has done a good job, and we can learn from them.”

"I think the construction of sales channels is also very important. Domestic manufacturers can only further release the potential of the mobile phone market by continuing to strengthen channel reforms. Although foreign brands are currently establishing sales channels similar to domestic brands, the localization advantages of domestic brands Still not lost.

While consolidating the original channels, such as increasing cooperation with mobile operators and hypermarkets, we will pay more attention to the new channels that have gradually become the main force in the market, especially the development of e-commerce. "

"Nowadays, some domestic mobile phones are basically pieced together parts. Manufacturers buy solutions from solution companies, and then find supply chains to provide motherboards, screens, batteries, etc., and finally combine them into a mobile phone. This is different from Huaqiang North's There is no substantial difference in the OEM products.

In order not to repeat the same mistakes, from the perspective of long-term development, the next step in our mobile phone production should increase investment in product research and development.Take technological research and development and innovation capabilities as the most powerful strategic weapon of our Huawei mobile phone. "

……

Participants expressed their views one after another.

To be able to reach the top level in Warwick, where the wolfish culture is prevalent, everyone has a few brushes, and their respective views are actually very reasonable.

Speaking of which, Huawei's position in the electronic market is similar to that of Penguin in the Internet market in later generations: as long as someone else makes a product, when Huawei and Penguin decide to make it, they will often make it better than others.

After it is clear that the future development direction of Huawei mobile phones is smartphones, it is impossible for Huawei mobile phone business department to be disbanded.

Standing on the tuyere, a pig can fly.

2008 is the first year of smartphones, and smartphones are the biggest outlet in this year. As long as enterprises enter this field, life will not be difficult within one or two years, and it will be difficult to fail.

As for a few years later, the competition will be fierce, and the big fish will eat the small fish, so the situation will be difficult to say.

(End of this chapter)