Perfection of Rebirth

Chapter 763 Acquisition of Jaguar Land Rover

The bidding information for the sale of Jaguar Land Rover is the core confidential information of Ford Motor. There are no more than ten people who know this data, including Alan Mulally himself. It was revealed from Jiang Hui's mouth.

Brilliant Motors quoted 23 billion U.S. dollars. If you subtract 2.5 million U.S. dollars, it happens to be the price quoted by Tata Motors.

The cards of other bidders have been known by Brilliant Motors, so how can this game be played?
At first, I thought that all the companies in the Celestial Dynasty were stupid people with a lot of money, but Mulally thought about cheating Guanghui Automobile and selling it for an extra billion or eight billion.

Now it seems that enough is enough!

"Jiang, I don't know what you are talking about, but what I want to say is that 23 billion US dollars is too low. You know, we are not just selling the two brands of Jaguar Land Rover and their factories, equipment, technology and other things. It will continue to provide various supporting measures such as engine technology, parts supply, and financial services," Mulally said.

Jaguar has always used Land Rover engines, and when Land Rover was in the hands of BMW, it used BMW engines. After being acquired by Ford, it took of course to use Ford engines.

If Jaguar Land Rover's next owner is a car manufacturer such as Toyota or Volkswagen, then if there is no surprise, Jaguar Land Rover will use the engine of the new owner.

However, Guanghui Automobile is a brand-new automobile manufacturer. Not to mention its own engine technology, even one of its own products has not been sold in the market yet.

Naturally, if Brilliant Motors wants to buy Jaguar Land Rover, it will definitely need to continue to use Ford's engine technology in the next few years. Of course, in the long run, it is inevitable to develop Jaguar Land Rover's own engine technology!

In fact, after India's Tata acquired Jaguar Land Rover, it continued to use Ford's engine technology.After all, although Tata Motors is also a large automobile company in India, how many people recognize the cars they produce outside of India?
Besides, for a low-end model like Tata Motors, how can the engine technology be so good?
Even if the technology is really good, if the Tata engine is used in Jaguar Land Rover, will anyone buy Jaguar Land Rover again?
In this way, it is inevitable that Jaguar Land Rover will continue to use Ford's engine!

"Alan, let's be honest, without Ford's engine and parts technology, how much is the factory and equipment of Jaguar Land Rover worth? Are those equipments that have been invested for many years? The old-age care of the pile workers needs to be dealt with, if it weren’t for the value of these two brands, who would spend so much money to be taken advantage of?”, Jiang Hui said.

In fact, if Jiang Hui hadn't known that Jaguar Land Rover's market potential in Tianchao was huge, and Tianchao's auto market would be the largest auto market in the world.

It can be said that whoever wins the heavenly dynasty wins the world!

It is also thanks to the heavenly market that the later generations of Volkswagen can drive Toyota from the position of the leader. Otherwise, Volkswagen will not be the leader, even the second will not have his share.

In the United States and the island countries, the two largest auto markets outside China, Volkswagen cannot even enter the top three, or even the top five.

But in the Tian Dynasty, the name of the divine car is definitely not for nothing. Even in later generations, except for various problems such as very serious broken shafts and engine oil burning, it will not affect its sales.

"Jiang, I also went to find out about your Brilliant Automobile. To put it bluntly, it is completely messing around. The automobile industry is a technology-intensive enterprise. A car involves more than 1 parts, and none of them are mature. The system is prone to problems. If Brilliance Motors acquires Jaguar Land Rover, although you have no way to directly use Jaguar Land Rover’s products on Brilliant Automobiles, with the same measures as sending personnel to train and learn, Brilliant Automobile will soon These benefits are definitely not something that can be bought with hundreds of millions of dollars," Mulally said.

"What you said is quite reasonable, but if you just want to learn these things, Guanghui Motors actually has a lot of choices. Now that the impact of the subprime mortgage crisis is getting more and more intense, whether it is General Motors or Chrysler, the situation is worse than that of Ford Motors. It’s not good, they are constantly selling assets all over the world, I can definitely choose a company with a sound system but a smaller scale to acquire it.” Jiang Hui blocked Mulally’s reason in one fell swoop.

For the global auto market, 2008 is indeed a very special year, especially for GM and Chrysler.

The predecessor of General Motors was the Buick Motor Company founded by David Buick in 1907. In 1908, William C. Durant, the largest horse-drawn carriage manufacturer in the United States, bought the Buick Motor Company and became the general manager of the company.

For 100 years, General Motors and its products have touched the lives of countless consumers around the world.

It has experienced 100 years of innovation and development, from the least promising start on September 1908, 9 to Sloan's famous strategy of "different wallets, different goals, different models".

From the world's first mass-produced sports car to the first car with a fuel efficiency of 3.53 liters per [-] kilometers; from the acquisition of Chevrolet, Opel, Vauxhall and other world-renowned car brands to the outbreak of the subprime mortgage crisis.

General Motors produces and sells a series of brand models including Chevrolet, Buick, Saturn, GMC, Cadillac, Holden, Opel, Hummer, Vauxhall and Wuling and provides services around the world.

However, during the subprime mortgage crisis, General Motors was on the verge of collapse under a loss of more than 300 billion U.S. dollars, and like Ford Motors, they sold their assets one after another.

As for Chrystal, also one of the three largest car companies in North America, it was first disliked by Daimler last year, then sold, and then encountered the subprime mortgage crisis, and its life was worse than that of GM and Ford.

Therefore, what Jiang Hui said was really not nonsense!
Of course, Jiang Hui is just talking, to scare Mulally, so that he doesn't think that Jaguar Land Rover is the emperor's daughter and will not worry about marrying!
"Jaguar Land Rover has a glorious past, and that's not something you can get from a brand that GM or Chrysler are willing to sell, compared to what you know," Mulally said.

……

In this way, amidst the verbal battle between the two sides, the morning negotiations came to an end.

However, although there is no result yet, both parties have basically judged what they want to obtain through the news revealed in the dialogue.

Still the same sentence, Guanghui Motors and Ford Motors, now that dry wood has met a raging fire, it is impossible to think that nothing will happen.

Besides, in order to sell Jaguar Land Rover, Ford Motor has sent people to negotiate with the factory union a few months ago, and finally obtained the other party's consent. Differences are not for sale!

It's nothing more than the money is not in place!

(End of this chapter)