Perfection of Rebirth

Chapter 787
The biggest feature of off-road vehicles is that they have a strong passing ability and a certain cargo capacity, but their sportiness and comfort are not outstanding.

After strengthening these deficiencies of the off-road vehicle, it can be called an SUV.

It not only has the function of an off-road vehicle, but also can drive in the city without losing its style. The popular point is an off-road vehicle that can be driven in the city.

SUV, as the preferred model of new car buyers in urban areas, has become the main force in the growth of the auto market in recent years.

Although the development of SUV has gone through several stages of ups and downs, as an important force in the automobile market, the competition in the SUV market is not yet sufficient. Whether it is from the product itself or the development of the market by manufacturers, the market capacity is far from reaching the limit. There is a lot of room for improvement.

Speaking of the upsurge of SUVs, it first spread from the United States. Slowly, not only in Europe and the United States, but even automakers in Asian island countries and South Korea began to develop SUV models.

According to the functionality of SUV, it is usually divided into urban type and off-road type. The current SUV generally refers to those models that are based on the car platform and have both the comfort of a car and a certain degree of off-road performance to a certain extent.

Honda's crv is considered an outstanding representative among them, and it has been selling at an increased price since its launch.

Therefore, the mid-level urban suv of Brilliant Automobile was developed by Yitai, and it uses its classic shape in the future.

Beautiful appearance, acceptable price, coupled with the vigorous marketing of Guanghui Group, I believe it will achieve a very good result.

Now that he knows that the most popular model of Tianchao in the future will be an SUV, Jiang Hui will definitely not miss it.

In Tianchao, there is a very interesting phenomenon, that is, the SUV premium.

Compared with sedans and SUVs of the same level, the manufacturing cost of SUVs is at most 10% higher than that of sedans. If the cost is well controlled, this figure will be even smaller.

But in terms of pricing strategy, the premium rate of SUV products is 20% higher than that of sedans.

Only 20% more expensive, seems acceptable.

However, based on the starting price of the official guide price of each model in later generations, the result is much exaggerated.

The starting price of RAV4 is 70% more expensive than that of Corolla on the same platform and at the same level.Honda's CR-V is 59% more expensive than the Civic, Volkswagen's Tiguan is 64% more expensive than the Golf, and Ford's Maverick is even more outrageous, 94% more expensive than the Focus, almost double.

Generally, Chinese people follow the trend, save face, and go with the crowd, so they have too much money to spend, and they follow others to buy SUVs.

People are stupid and money comes quickly, and Jiang Hui was one of them in his previous life.

In fact, if you think about it seriously, there is actually a reason why people can become popular.

How to put it, the sedan is a model with a much longer history and more competition, while the SUV is a relatively young model with a rising market share. The competition is not as fierce as that of the sedan, so the profit margin will naturally be larger.

Otherwise, CRV will not increase the price for many years, and the supply will exceed the demand.

Compared with cars of the same level, SUV models look more "high-end" and more stylish. Moreover, due to the raised body, the ratio between the steel plate and the window is larger, and the area covered by the steel plate is also larger, so Creates a more solid look.

All in all, compared with sedans, SUVs of the same level appear to be more upscale.

The other is that SUVs do use more materials than cars of the same class, and some components may also be strengthened accordingly, and more advanced versions will also be equipped with stronger or weaker four-wheel drive.

However, the point is that it has to be said that the cost of an SUV is only 10% higher than that of a car of the same class, and the difference between the two will not be too great.

In other words, most SUVs are nothing more than taller sedans.This is clear, although there are a little more materials, but the cost of materials and profits are no longer within the same grade range!

"Mr. Jiang, the factory will be built this year, and mass production will start at the end of next year. Is it too late?" Pi Wei and Jiang Hui said.

As an important manager of Brilliant Automobile, Pi Wei was also temporarily transferred to the newly established, to be exact, the vice president of Jaguar Land Rover Asia Pacific Automotive Co., Ltd., which is about to be established and has not yet been registered.

"Which aspect do you think is problematic?" Jiang Hui asked rhetorically.

"According to Mr. Jiang, we need to change the appearance of the current Land Rover Evoque. This may take a lot of time, and we haven't even determined where the factory will be built," Pi Wei expressed his doubts.

"It is the easiest and the hardest thing to change the appearance of a car. But I have already had some ideas, and the designers of Land Rover Jaguar are very appreciative of this. In this way, the modification of the appearance is the most important thing for us. The simplest question," Jiang Hui said after taking a sip of water.

"As for the factory site, it should be located in Wuyang just like Guanghui Motors. The leaders of Wuyang have already discussed this project with me in advance, and the corresponding procedures can be advanced immediately, and there is no problem even starting construction in advance," Jiang Hui continued.

"If this is the case, it can save a lot of time."

"Isn't the factory infrastructure construction of Brilliant Automobile almost completed? It just happened that the construction team was transferred to Jaguar Land Rover Asia Pacific. When the infrastructure of the Jaguar Land Rover Asia Pacific factory is completed, the team responsible for the internal equipment of the factory can come and continue to shine."

"It's a good idea. An experienced construction team can greatly improve the construction progress and save precious schedules."

"Yes, in the next few years, China's auto market will be a seller's market. Although it doesn't mean that you have to buy whatever I sell, basically there are few models that are not easy to sell," Jiang Hui said. unique insights.

In fact, the current Chinese auto industry is a bit pessimistic about the situation this year.

On the one hand, the global financial crisis has broken out, and auto sales in various countries have been significantly affected.

No one thought China would be an exception.

On the other hand, the rapid growth of Tianchao in the past few years is generally believed to have consumed part of the future growth rate, which is a bit counterproductive.

However, no one thought that Tianchao would start this year and become the world's number one car production and sales.

And once this number one sits, it never comes down again.

Ten years later, China's car sales were even higher than that of No. 5, No. [-], and No. [-] combined.

It's an unbelievable number.

The suv model is developing rapidly in this shareholder style. Even if the overall automobile market is sluggish in some years, it will not affect its rapid development.

It's really eye-opening.

This is also Jiang Hui's request that Jaguar Land Rover's first domestically produced model is the Land Rover Evoque, and he hopes to complete this work by the end of next year.

Sounds radical.

However, as a latecomer in the auto industry, Guanghui Group cannot have a promising future in its steady development. It is only natural to use the Prophet to take some radical actions.

(End of this chapter)