Perfection of Rebirth

Chapter 801 The Spring of Documentary
"A Bite of Heaven" has achieved fruitful results. As an investor, Guanghui Film and Television must hold a celebration banquet.

Although it was the Spring Festival holiday, there were quite a few people attending the celebration banquet.

In addition to dozens of people from the production team and people directly related to the filming inside and outside the company, people from other companies such as Tudou.com and Chaoting TV were also invited.

Although it was a celebration party, there were still various speeches, especially the head of the imperial court who was in charge of this part also attended. If the sense of ceremony is too bad, it will definitely not work.

"The Little Prince" said: The sense of ritual is to make a certain day different from other days, and make a certain moment different from other moments.

In the movie "Breakfast at Tiffany's", Hepburn likes to wear a black dress, dressed elegantly and delicately, and eats her breakfast gently and calmly in front of Tiffany's window.

She enjoys every day, every morning, every moment, and she makes the croissants and hot coffee in her hands like a feast.

Haruki Murakami said: If there is no such small fortune, life is nothing but a dry desert.

The purpose of the sense of ritual is to make yourself feel like you are living.

Whether Jiang Hui believes it or not, or doesn't care, Jiang Hui's daily life is full of rituals anyway.

"When there are serious hidden dangers in today's food safety issues, waste oil, tainted milk powder, clenbuterol, Sudan red, leather shoe capsules, etc. are challenging the public's psychological defense time and time again.

"Tianchao on the Bite of the Tongue", a documentary that promotes mainstream national ideology and truth, goodness and beauty in the name of food, is released in a timely manner, making people indulge in the food in the video and forget to return, temporarily forgetting all kinds of embarrassments in reality.The dream-making power of this kind of image is very worthy of recognition and promotion." The first person invited to the stage was the leader of the imperial court with the highest administrative level to give a speech.

Although it felt a bit overwhelming, everyone present did not find it strange. After all, this is the unspoken rule of the Celestial Dynasty, or the unspoken rule of the entire East Asian countries.

"In my opinion, the entire content of this documentary can be expressed in a single line: the hardworking and brave Chinese people enter the new era with high spirits.

Those industrious and simple working people in the film, those ordinary people who are humble and kind, and those people who live in a simple life in agricultural civilization.

There are also those craftsmen who have inherited the wisdom and craftsmanship left by their ancestors.

We can't help exclaiming "this nation is so great", and then we will have a sense of national pride.

In my opinion, this is the positive energy proposed by Mr. Jiang of the Guanghui Group. I hope that in the future, Guanghui Film and Television, and even Guanghui Group and Chaotingtai can have more and wider cooperation to provide more positive energy for the society... ".

This leader is quite knowledgeable, and he finished his speech in less than 10 minutes, so Jiang Hui must be playing next.

As usual, there were all kinds of "thanks". After Jiang Hui thanked those who attended the celebration banquet and other people and organizations related to the film, he officially started his speech.

"It was my dream to bring documentaries back to the prime time when I asked Guanghui Film and Television to shoot "A Bite of China". Through the shooting of this documentary, we first built a platform; gathered a group of professional teams; A series of industry standards including titles, production processes, pricing, etc.; finally, attracting a large number of advertisements.” Jiang Hui talked about his views on documentaries to the audience for the first time.

"The documentary films of the Celestial Dynasty need to go against the clichés and make films according to the British and American ways. Documentary models like the BBC have been proven to be successful. We need to learn from them with an open mind.

Our documentaries, like movies, seldom express the lives and lives of small people as the main body of content, but "Bite of the Tongue" does the opposite, using the most ordinary, simplest, and perhaps the poorest working people as I think this is a kind of progress.

Let me just talk about the scene in "A Bite of Tongue": Early in the morning, Na Risong opened the door of his house and took a breath of fresh air. Today his yurt will be moved to the next location.My wife is preparing a day's dry food for this transition. The yogurt has been prepared, and the whey and protein are naturally differentiated. This kind of yogurt is something that urban people can't see anyway, because the milk coagulant in the city has already made milk Qing disappeared.Yogurt is the most important source of calories for Nari Song's family.

In this shot, what we hope to show the audience is not a story about Nari Song and milk dregs, but what we want the audience to see is a group of Chinese people, what they are eating, and what kind of life they are living.They repeat an action every day, but in fact they stick to a belief. "

"When making a documentary, cultural things are inevitable. If you just talk about food, isn't it the same as the food column? In my opinion, recording how to hunt, extract, process, and make natural gifts into ingredients is like a recipe. It is even more important to record the delicious food in detail."

"The delicacies displayed in "Bite of the Tongue" are delicacies to the diners, but to those who obtain them, they are just objects of labor.

Our filming team spent a lot of pen and ink on it precisely as a labor object.

Because my feelings are like this, I just want to say that it is nothing more than what you see, it is a story about ingredients and people.

I think this is probably the real reason why "Bite of the Tongue" can be loved by the audience."

"Next, we will invest in more documentaries, so that the spring of documentaries will also come to China..." Jiang Hui continued to spend a few minutes talking about his vision.

According to Jiang Hui's idea, after completing the filming of "Bite of the Tongue", Guanghui Film and Television needs to start planning to shoot a new documentary in addition to continuing to film "Bite of the Tongue 2".

"Pulse of the Earth", this is the new field that Jiang Hui plans to arrange for the Guanghui film and television documentary team to explore.

"A Bite of Heaven", "Pulse of the Earth" and "The Voice of Heaven", these three products will become the flagship works of Guanghui Film and Television in the next two years outside of film and television dramas, shaping the brand image of Guanghui Film and Television different from other film and television companies of Tianchao .

One super, many strong, this is Jiang Hui's hope for the future structure of the film and television industry or the entertainment industry in China.

There is no doubt that "Yichao" must be Guanghui Film and Television, and how strong it is is the other relatively large companies besides Guanghui Film and Television.

It is difficult to rely on a powerful film and television company alone to support the strength of the Tianchao film and television industry. Jiang Hui hopes that other companies can follow suit, even if they follow suit, and hope that they can grow up as soon as possible. In this way, Guanghui Film and Television will have more resources The confidence leads everyone to enter the international market!

(End of this chapter)