Perfection of Rebirth
Chapter 811 Quality Requirements
Chapter 811 Quality Requirements
The development and changes of China's auto industry are very fast.
Although the power of self-owned brands is still very weak, thanks to the rapid development of the Tianchao market in the next ten years, there is still sufficient room for the growth of self-owned brands.
It can even be said that after 2008 is the spring of self-owned brands.
Thanks to the rapid development of joint venture brands in the past ten years, it can be regarded as training a lot of talents for the domestic auto industry.
Although the idea of "exchanging the market for technology" at the beginning was not successful, and the foreign party was unwilling to share the real technology with you, but the factory management techniques such as quality management and production management, quality control requirements, etc., were still learned by the people of China. of.
A factory has at least a few thousand people, but at most tens of thousands of people, and it is impossible for all of them to be foreigners.
In fact, in these joint ventures, that is to say, the department heads and above and the section chiefs of the core departments will be equipped with a Chinese and foreign leader at the same time, and other grassroots managers and employees are all Chinese.
In this way, the technology of factory management has spread.
Like quality consistency, if China hadn’t started large-scale Sino-foreign joint venture production of cars in the 80s, the parts of many cars would be poorly replaceable and the quality would be very unstable.
It is said that during the military parade, no one dared to let the leader make a domestic car easily, because no one could guarantee when the car would break down.
For the drivers of that era, it was not enough to just be able to drive, you had to be able to repair the car.
"There is still a relatively large gap in quality between self-owned brands and joint venture brands. This can be said to be an opportunity and a challenge for Guanghui Automobile. If our first SUV model, like other self-owned brands, has constant problems, then even if we just started If you sell well at the beginning, consumers will abandon you soon, and your brand will be rotten. On the contrary, if the quality of our models is comparable to that of the joint venture brand, and the price is lower than others, then we will quickly Seize part of the market," Jiang Hui said after listening to Pi Wei's complaints.
"Mr. Jiang, we are fully aware of what you said. For this reason, I have specially recruited a group of personnel from several major automobile companies in the island country to be responsible for quality control, especially the quality management of suppliers." Kato took over from the side Jiang Hui said.
Regardless of history and politics, the quality and stability of Japanese cars is still remarkable, which is why Japanese cars sell well in the United States.
You know, in the United States, any industrial product is not expensive, even cheaper than in China, just like a car. A mid-level car that sells for 25 in China is estimated to be about 17 in the United States, which is one-third cheaper. The quality and configuration may be higher instead.
However, when it comes to labor-related costs, it can be expensive.
If nothing else, let's talk about haircuts.
Let's not talk about very high-end, or the small Chinese workshops in the alleys, but rather ordinary barbershops.Simply washing, cutting and blowing it down, plus tips or something, there is no such thing as thirty or forty dollars, but in China, it is generally three to forty yuan, which is a gap of seven or eight times.
And if the quality stability of the car is not enough, what should you do if there are problems every three days?
If your car is a used car that cost thousands of dollars, it might cost you enough to buy a new one for repairs.
Even if you buy a new car with [-] dollars in the car market, it will cost [-] dollars to do a dynamic balance, and other minor problems will cost hundreds of dollars at every turn. How rich are the common people in the United States?
Fuel economy and good quality stability, high quality stability means a high value retention rate, and it is easy to understand that Japanese cars are popular in the United States.
Especially the value preservation rate, domestic consumers don't pay much attention to this aspect, even when they buy a car for the first time, most consumers don't have this concept at all.
The so-called preservation rate refers to the ratio of the selling price of a certain model to the previous purchase price after it has been used for a period of time. The first factor is the embodiment of the comprehensive level of the car.
In European and American countries, due to the mature concept of car consumption and the huge volume of second-hand car transactions, the car value preservation rate has been regarded as one of the important factors for purchasing a car, and various car purchase guidance publications also regard the car value preservation rate as a key factor The reason for the model recommendation.
However, in China, the value retention rate is still a relatively new concept. Many consumers also regard the car price as the primary consideration, but they lack understanding of the protective effect of the car value retention rate on the future. Price reduction cards, in fact, these are the performance of the lack of maturity in the market.
Of course, there are many factors that affect the value preservation rate, but judging from the results, the value retention rate of Japanese cars is relatively high, and the stable quality plays a very important role.
This is why the quality management personnel of Brilliant Automobile are basically poached from the Japanese auto companies, and even Kato, the highest quality manager, is from the Japanese.
"Well, whether the first car sells well or has a good reputation will largely determine the fate of Brilliant Automobile in the future. Everyone must pay full attention to avoid major quality problems," Jiang Hui said.
"Mr. Jiang, don't worry, we have always put quality stability in a very important position since the development of the model, and we have even slightly modified the engine technology imported from Ford in order to make the quality more stable. , increasing the accuracy requirements and assembly tolerance requirements of some parts,” Kato said.
A car has more than 1 parts, and each part will affect the quality of the whole car. Sometimes, the accuracy of a single part is qualified, but the assembly is unqualified, which is caused by the substandard assembly accuracy. of.
The professional knowledge involved in this is really not something laymen like Jiang Hui can understand clearly.
However, it doesn't matter if you don't understand it. It's Jiang Hui's management point of view to leave professional matters to professional people. If Jiang Hui does everything by himself, how can Guanghui Group develop to the scale it is today?
"Well, it's good that you pay attention to it. Anyway, in terms of quality, I don't want money for the time being. You can do better than the joint venture, but at least you can't be much worse than others. In the future, we will challenge to achieve better quality than others. , with richer functions and lower prices, it all depends on everyone's efforts." Jiang Hui patted Kato on the shoulder and said.
Although in terms of age, Jiang Hui, who is in his 20s, pats Kato, who is in his fifties, it feels a little weird, but considering the difference in status between the two, this action does not seem abrupt at all.
(End of this chapter)
The development and changes of China's auto industry are very fast.
Although the power of self-owned brands is still very weak, thanks to the rapid development of the Tianchao market in the next ten years, there is still sufficient room for the growth of self-owned brands.
It can even be said that after 2008 is the spring of self-owned brands.
Thanks to the rapid development of joint venture brands in the past ten years, it can be regarded as training a lot of talents for the domestic auto industry.
Although the idea of "exchanging the market for technology" at the beginning was not successful, and the foreign party was unwilling to share the real technology with you, but the factory management techniques such as quality management and production management, quality control requirements, etc., were still learned by the people of China. of.
A factory has at least a few thousand people, but at most tens of thousands of people, and it is impossible for all of them to be foreigners.
In fact, in these joint ventures, that is to say, the department heads and above and the section chiefs of the core departments will be equipped with a Chinese and foreign leader at the same time, and other grassroots managers and employees are all Chinese.
In this way, the technology of factory management has spread.
Like quality consistency, if China hadn’t started large-scale Sino-foreign joint venture production of cars in the 80s, the parts of many cars would be poorly replaceable and the quality would be very unstable.
It is said that during the military parade, no one dared to let the leader make a domestic car easily, because no one could guarantee when the car would break down.
For the drivers of that era, it was not enough to just be able to drive, you had to be able to repair the car.
"There is still a relatively large gap in quality between self-owned brands and joint venture brands. This can be said to be an opportunity and a challenge for Guanghui Automobile. If our first SUV model, like other self-owned brands, has constant problems, then even if we just started If you sell well at the beginning, consumers will abandon you soon, and your brand will be rotten. On the contrary, if the quality of our models is comparable to that of the joint venture brand, and the price is lower than others, then we will quickly Seize part of the market," Jiang Hui said after listening to Pi Wei's complaints.
"Mr. Jiang, we are fully aware of what you said. For this reason, I have specially recruited a group of personnel from several major automobile companies in the island country to be responsible for quality control, especially the quality management of suppliers." Kato took over from the side Jiang Hui said.
Regardless of history and politics, the quality and stability of Japanese cars is still remarkable, which is why Japanese cars sell well in the United States.
You know, in the United States, any industrial product is not expensive, even cheaper than in China, just like a car. A mid-level car that sells for 25 in China is estimated to be about 17 in the United States, which is one-third cheaper. The quality and configuration may be higher instead.
However, when it comes to labor-related costs, it can be expensive.
If nothing else, let's talk about haircuts.
Let's not talk about very high-end, or the small Chinese workshops in the alleys, but rather ordinary barbershops.Simply washing, cutting and blowing it down, plus tips or something, there is no such thing as thirty or forty dollars, but in China, it is generally three to forty yuan, which is a gap of seven or eight times.
And if the quality stability of the car is not enough, what should you do if there are problems every three days?
If your car is a used car that cost thousands of dollars, it might cost you enough to buy a new one for repairs.
Even if you buy a new car with [-] dollars in the car market, it will cost [-] dollars to do a dynamic balance, and other minor problems will cost hundreds of dollars at every turn. How rich are the common people in the United States?
Fuel economy and good quality stability, high quality stability means a high value retention rate, and it is easy to understand that Japanese cars are popular in the United States.
Especially the value preservation rate, domestic consumers don't pay much attention to this aspect, even when they buy a car for the first time, most consumers don't have this concept at all.
The so-called preservation rate refers to the ratio of the selling price of a certain model to the previous purchase price after it has been used for a period of time. The first factor is the embodiment of the comprehensive level of the car.
In European and American countries, due to the mature concept of car consumption and the huge volume of second-hand car transactions, the car value preservation rate has been regarded as one of the important factors for purchasing a car, and various car purchase guidance publications also regard the car value preservation rate as a key factor The reason for the model recommendation.
However, in China, the value retention rate is still a relatively new concept. Many consumers also regard the car price as the primary consideration, but they lack understanding of the protective effect of the car value retention rate on the future. Price reduction cards, in fact, these are the performance of the lack of maturity in the market.
Of course, there are many factors that affect the value preservation rate, but judging from the results, the value retention rate of Japanese cars is relatively high, and the stable quality plays a very important role.
This is why the quality management personnel of Brilliant Automobile are basically poached from the Japanese auto companies, and even Kato, the highest quality manager, is from the Japanese.
"Well, whether the first car sells well or has a good reputation will largely determine the fate of Brilliant Automobile in the future. Everyone must pay full attention to avoid major quality problems," Jiang Hui said.
"Mr. Jiang, don't worry, we have always put quality stability in a very important position since the development of the model, and we have even slightly modified the engine technology imported from Ford in order to make the quality more stable. , increasing the accuracy requirements and assembly tolerance requirements of some parts,” Kato said.
A car has more than 1 parts, and each part will affect the quality of the whole car. Sometimes, the accuracy of a single part is qualified, but the assembly is unqualified, which is caused by the substandard assembly accuracy. of.
The professional knowledge involved in this is really not something laymen like Jiang Hui can understand clearly.
However, it doesn't matter if you don't understand it. It's Jiang Hui's management point of view to leave professional matters to professional people. If Jiang Hui does everything by himself, how can Guanghui Group develop to the scale it is today?
"Well, it's good that you pay attention to it. Anyway, in terms of quality, I don't want money for the time being. You can do better than the joint venture, but at least you can't be much worse than others. In the future, we will challenge to achieve better quality than others. , with richer functions and lower prices, it all depends on everyone's efforts." Jiang Hui patted Kato on the shoulder and said.
Although in terms of age, Jiang Hui, who is in his 20s, pats Kato, who is in his fifties, it feels a little weird, but considering the difference in status between the two, this action does not seem abrupt at all.
(End of this chapter)
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