Perfection of Rebirth

Chapter 815 Research and Development Progress
Walking in Guanghui Automobile's factory all day, fortunately, Jiang Hui is still young, otherwise it would be too much to go through.

Jiang Hui came to Wuyang this time. In addition to participating in the equipment entry ceremony, he also wanted to know about the development progress of several SUV models of Guanghui Automobile.

So early the next morning, Jiang Hui came to the Guanghui Automobile R&D Center again.

For auto companies of the size of Toyota, Volkswagen, and General Motors, there are more than 1 R&D personnel. Compared with them, the more than 1000 people in the Guanghui Automobile R&D Center is indeed not enough.

However, considering that Brilliant Motors has already reached this scale in just two years since its establishment, Jiang Hui has no objections.

"Is our first SUV going to roll off the assembly line this year as planned?" Jiang Hui first followed everyone to the trial production workshop of the Guanghui Automobile Research Center to watch the handmade prototype of the SUV.

In order to produce this batch of early prototypes, Guanghui Motors really spent a lot of money.

However, as long as it can make the project schedule a little earlier, all this is valuable.

"According to the plan, the installation of the production line of the automobile factory will be completed in May this year, and then we can start small batch production of some prototype vehicles that are close to mass production for various certifications and tests. If all goes well, mass production will be achieved in November. It will be officially listed in December." Kato, as the deputy general manager and director of the R&D center, answered Jiang Hui's question without hesitation.

The Chinese auto market in 2007 can be described as a year of full-scale explosion. In this year, no matter whether it is an independent brand or an overseas manufacturer, it can be said that facing the big cake of the Chinese auto market, it can be said that it is hard to fight. Therefore, the past year The domestic auto market has ushered in a situation where a hundred flowers are blooming.

Among them, the SUV market broke out in an all-round way in 07, and the emergence of many urban SUVs was the main factor that made the SUV market so hot last year.

This makes the developers of Brilliant Automobile full of confidence.

You know, when Jiang Hui asked Guanghui Automobile to develop the first few models that were all SUVs at the beginning, everyone might not understand it.

There's a reason for that too.

After the first year of SUV in 2004, the development of SUV has gradually embarked on a healthy and stable development.

However, with the rising fuel prices and the adjustment of the national fuel consumption tax, some low-end SUV models cannot escape the fate of delisting: the obsolete and backward technology and high fuel consumption have already made consumers Lost confidence in the economical SUV.

The rise in oil prices has caused consumers to complain, and SUVs have become "gas tigers" from their original favorites.How to ensure the continued attention of SUVs and the increase in market share has become a difficult problem for many manufacturers.

The launch of the small-displacement SUV was only popular for a while but not popular, because consumers still value the mighty and sturdy appearance of the SUV and the strong off-road power, so the combination of fuel economy and power performance of the engine system It has become the most critical factor for the survival and development of SUVs.

Although Brilliant Motors has imported an engine production line from Ford Motor, considering that it is the first time that Kornhui Motors makes a car as its own brand, the R&D team is still quite worried about choosing an SUV for the first model.

However, after seeing the performance of the SUV market in 2007, everyone felt a little relieved.

Since last year, urban SUVs that cross the border between urban and rural areas have been sought after by consumers.

It can not only maintain the comfort of a car on urban roads, but also reflect the off-road performance of traditional SUVs on country roads, which have become two rigid indicators for consumers to buy SUVs.

In the mainstream SUV camp, the high-strength safety body and car chassis design with load-bearing body design, coupled with the adoption of front and rear independent suspension systems, can fully guarantee the comfort of urban SUV cars.

The load-bearing body does not have a frame, and the body is used as the installation base for the engine and chassis assemblies. The body also functions as a frame and bears all the loads.

The front end is composed of two front longitudinal beams, front wall panels, fenders on both sides, front wall inner panels, etc. to form a rigid frame; , rear pillars, etc.) and a box-shaped structure composed of floor, roof, dash panel, front window frame, luggage compartment panel, rear window frame, etc.; its rear end is composed of a luggage compartment floor welded to the rear longitudinal beam And the inner and outer wheel housings of the rear wheels are formed.

Basically all cars and urban SUVs on the market now use load-bearing bodies.

The equipment of the intelligent full-time four-wheel drive system, high ground clearance and wading depth, as well as the design of climbing and descending capabilities ensure the all-terrain passability of the SUV.

It can be seen that cross-border urban and rural areas, to seize part of the car market share, will become another direction of SUV design and development in 07.

The medium-sized SUV currently developed by Brilliance Motors is an urban SUV, which adopts the same load-bearing body as a sedan, and is equipped with a four-wheel drive system. It not only maintains high comfort performance, but also has certain off-road performance.

It is very consistent with the current popular SUV elements.

"The automobile era of China has just begun to take off, and ordinary people still buy cars like a daughter-in-law. At first glance, they look at whether they are pretty. Judging from the current sales analysis, SUVs with stylish designs are the most sought after by consumers. I think our SUV can crush all current SUV models in appearance, and it will definitely be welcomed by consumers," Pi Wei praised.

The personnel in charge of the medium-sized SUV in the Guanghui Automobile Research Center knew that the appearance of this car was Jiang Hui's idea, and Pi Wei's compliment was actually flattering Jiang Hui in disguise.

It's just that the technique is not very clever, and everyone around can hear it.

"A beautiful appearance is definitely the most important thing, but Chinese consumers are no longer luxury consumers when buying a car, and consumers also pay attention to the practicality of this means of transportation, so the design of the interior space should not only consider ergonomics, but also fully Understand the car habits of the Chinese people - the spacious driving and cargo space and the flexible and changeable space combination are still the favorites of the Chinese people who advocate grandeur," Jiang Hui continued Pi Wei's topic.

Appearance and practicality are important, as for price, it will always be a sensitive issue.

But now the common people are also beginning to be rational, you get what you pay for, and the higher the comprehensive cost performance of product selling points and various configuration features, the more common people will pay.

Therefore, if fuel-efficient, powerful, good-looking, and full of high-end configurations are put together, it will definitely be a hot commodity in the future. I hope that the medium-sized SUV of Guanghui Automobile will be this perfect combination.

"Mr. Jiang, don't worry, you helped the design team provide such a beautiful appearance, they must find a matching interior. We can open the door to take a closer look, and it will definitely beat all the SUV models on the market today. ", Kato said to Jiang Hui while opening the door of the prototype car.

The directors of several core departments of the Brilliant Automobile Research Center are basically experienced senior engineers poached from international automobile companies with a lot of money. Kato is still very confident in their level.

(End of this chapter)