Perfection of Rebirth

Chapter 895 Worry
Although Sanyo has not performed well in the past few years, it is a world-renowned home appliance brand after all. In the past, the major home appliance companies in China were about to put Sanyo on the ground in China.

However, now that Guanghui Group, the largest private enterprise in China, has acquired Sanyo, China's home appliance companies have been put on hold all of a sudden.

Sanyo’s poor performance in Tianchao is nothing more than that its products are not grounded enough, its prices are not close enough to the people, and its promotion does not fit the national conditions of Tianchao.

These are common problems of foreign-funded enterprises.

However, now that Sanyo has become a Chinese company, these common problems will disappear soon, or at least they will be improved.

With this improvement, those domestic companies will be in trouble.

As an industry that has developed relatively well in China in recent years, the home appliance industry has emerged a large number of outstanding companies.

With the rise of domestic brands such as Gree and Midea, Tianchao has become the world's largest producer and consumer of home appliances, with air conditioners and refrigerators accounting for 64% and 42% of the world's total respectively.Europe, America, island countries and other countries have gradually weakened their dominant position in the home appliance industry. It can be said that domestic brands in the home appliance industry have truly realized "making the world fall in love with made in China".

Along with the development of the industry, domestic home appliance parts and components have also been improved, laying the foundation for dominating the global market.Among them, the production capacity of Tianchao rotary compressors accounts for 76.5% of the world, the production capacity of refrigerator compressors accounts for 53.7% of the world, and the four-way valve Sanhua Intelligent Control and Dunan Environment together monopolize more than 70% of the global production capacity.

This situation was unimaginable decades ago. In order to import various compressors, China spent a lot of foreign exchange in the period of reform and opening up.

Now it can be said that it has been 30 years in Hedong and 30 years in Hexi.

Compared with foreign manufacturers, domestic manufacturers have stronger bargaining power for complete machines, mainly due to their control over channels, while components are relatively weak. Therefore, absolute leaders with scale advantages such as Gree and Midea firmly occupy the top of the value chain. Although Sanhua, Dunan and other parts leaders have a solid position, their growth space is relatively weaker than that of complete machines.

Considering that after the financial crisis, in order to stimulate domestic demand, China will launch various activities such as sending home appliances to the countryside. The future of domestic home appliance companies is still worth looking forward to.

But now domestic enterprises obviously don't have Jiang Hui's understanding. When the subprime mortgage crisis is getting more and more serious, they are worried when they hear the news that Guanghui Group has sold Sanyo.

……

Haier Electric.

"Everyone has read the news these days, let's talk about how to deal with the situation after the acquisition of Sanyo by Guanghui Group."

After hearing the news of Guanghui Group's acquisition of Sanyo, Haier's senior executives immediately anxiously discussed the countermeasures with senior personnel.

Among domestic home appliance companies, the relationship between Haier and Sanyo is relatively close.

In the 90s, Haier was an OEM for Sanyo.

On October 2006, 10, Haier and Sanyo Co., Ltd. signed a contract in Tokyo, and the two parties cooperated to establish a joint venture company - Haier Sanyo Co., Ltd.

In 2005, before this cooperation, Haier refrigerator production and sales ranked first in the world.After the cooperation, together with Sanyo's manufacturing capacity of 270 million refrigerators in island countries, Thailand and the world, it will become the world's largest refrigerator manufacturer.

The cooperation between the two parties has enhanced each other's competitiveness in the global refrigerator industry.After the cooperation, Sanyo's refrigerator manufacturing in the island country was transferred to Haier Group for production. Haier Group's competitiveness in cost, quality, and efficiency can help Sanyo solve the problem of high manufacturing costs.

Sanyo's large-capacity refrigerators and air-cooled refrigeration technologies, as well as its ability to develop and design products for different global markets, will provide strong support for the global expansion of Haier refrigerators.Global resources have been integrated through joint ventures and cooperation, which has played a positive role in promoting Haier Group's refrigerators to further expand the field of high-end products and improve quality control.

It can be said that in the development process of Haier, there has always been the shadow of Sanyo.

According to the original history, in 2011, Haier will acquire all of Sanyo's white goods business.

With such a close relationship between Haier and Sanyo, it is natural that they are very concerned about Sanyo-related news.

"I think the sales department has to prepare for a price war. Sanyo has always had a relatively high price before. After being acquired, whether it is to clear inventory or to boost confidence, it is likely to make a big move, and this big move is the most important. It may be to give consumers profits at the sales terminal in exchange for an increase in sales."

"I think we need to pay attention to our advertising. As the largest Internet company in China, Guanghui Group has no competitive relationship with us before. Now that Guanghui Group has acquired Sanyo, it is hard to say whether it will trip us up in marketing channels. son."

"I think it would be good to send someone to contact the Guanghui Group. The Guanghui Group has never been involved in the home appliance industry, and the profit margin of home appliances is relatively low, and it is not very consistent with the positioning of the Guanghui Group as a high-tech enterprise. They said Is there any possibility of selling the Sanyo home appliance division?"

A bunch of executives are expressing their views one after another.

……

at the same time.

Gree Electric.

"The purpose of holding this meeting today is to allow everyone to discuss whether the Guanghui Group's acquisition of Sanyo will have any impact on us."

"It's impossible to say that there will be no impact, but don't worry too much. Although the quality of the island country's products has always been good, the price is [-]-[-]% higher than ours. Consumers always look at the price first. "

"I don't think so. Guanghui Group is always good at creating miracles. We must not be careless, and don't be suppressed by others in the air-conditioning field."

"Does the marketing department have to keep an eye on the movements of Sanyo's major joint ventures and distributors in China recently? Once the other party makes any moves, they must report as soon as possible."

……

Midea appliances.

"What do you think Guanghui Group will do after it acquires Sanyo?"

"It's hard to say, but for Guanghui Group, at least in China, they have a lot of cards to play."

"How do you explain this?"

"You see, for home appliances, word of mouth is a very important factor, and besides the word of mouth of old users, word of mouth is largely influenced by advertisements and soft articles, and Guanghui Group owns Guanghui Weibo, Xiaonei.com, Tudou.com and other major websites, no matter whether they want to engage in soft articles or hard advertisements, they have a lot of choices. And no matter how much they spend on advertising, it’s just a left hand for a right hand, and the cost is terribly low.”

"Is it difficult for us to follow up with additional advertising?"

"It's not that we don't want to add more, but there is definitely no way to PK with the Guanghui Group, so we can only adapt to the situation."

"You said that the people of the island country are really water. Such a big company can't persist if it can't persist. It can't survive for a few years. Now that it's changed to another owner, it puts us under a lot of pressure."

"No way, who made Boss Jiang rich and self-willed!"

……

(End of this chapter)