Perfection of Rebirth

Chapter 913
Germany is a highly developed capitalist country.One of the four major economies in Europe, its social security system is perfect, and its citizens have a very high standard of living.High-end manufacturing represented by automobiles and precision machine tools is also an important symbol of Germany.

Mercedes-Benz, BMW, Audi, Volkswagen...

Needless to say, these car brands that everyone knows very well are all business cards of Germany.

In addition to these auto companies, there are actually many companies in Germany that have extraordinary competitiveness internationally, especially in high-end manufacturing.

Although Jiang Hui in his previous life knew more or less about Germany, in the future Industry 4.0, he also read a lot of articles about the situation of various countries in the world. You must know more.

But after all, it is only an amateur's understanding, and the real investigation still needs specialized personnel to do it.

Germany is the focus of this European trip. As the organizer of this European trip, Zeng Qingying naturally made a lot of preparations in advance, including the company introduction that Jiang Hui wanted to know in advance.

"When it comes to the German economy, everyone will first think of large German multinational companies, such as Volkswagen, Siemens, BMW, and Mercedes-Benz. In fact, the lifeline of the German economy relies on millions of small and medium-sized enterprises to a greater extent. Whether it is employment, The number of apprentices, or the proportion of exports, they are not inferior to large multinational companies."

"Mr. Jiang, look, for example, this German Würth company has never been heard of by most people. It only produces screws, nuts and other connecting parts, but it has 80 sales outlets in more than 294 countries around the world. The quality of its products The application ranges from space satellites to children's toys, covering almost all industry fields, with annual sales reaching more than 70 billion euros."

"The German Hein company is a company with an annual income of only 700 million US dollars. It produces the "Postfix" brand of soapy water specially used by children to blow soap bubbles, but its products are exported to more than 50 countries around the world. Highly specialized , marching in depth..."

"Brita, which produces water filters, occupies 85% of the global market share of similar products. Since most of the products they produce are not end-consumer products, these companies are not known to the general public, which has achieved the so-called invisibility. But they often become the best choice for application companies and become real industry champions..."

……

Guanghui Group is now aggressively entering the industrial industry, among which the automotive industry, mobile phone industry, and drone industry are the top priorities.

For the development of these enterprises and for them to truly master some high-tech technologies, Jiang Hui covets many German enterprises.

Those world-renowned big companies won't sell them if they don't say that they are living a good life, and Jiang Hui can't afford to sell them if they want to.But Jiang Hui likes some companies that are not well-known but have very unique technologies in their respective fields.

The valuations of these companies are often not very high, because the export business accounts for a relatively high proportion of their business, and the impact of the financial crisis is naturally relatively large.

Relatively speaking, the impact of the acquisition of these companies on the German local government is not so great, and the acquisition is very possible.

Just like Wurth introduced by Zeng Qingying just now, despite the fact that they only produce connection products such as screws and bolts, in fact, these industrial basic parts are precisely the weak points of China.

It's not that Tianchao can't make it, but that the quality of products made by Tianchao is not as good as others, and the life span is not as good as others, let alone reliability.

Especially high-end and some special-purpose bolts and nuts.

Although the bolts and nuts are simple, it is very difficult to do them well.

China was the largest fastener producing country in the world several years ago, but none of the top ten fastener manufacturers in the world is a Chinese enterprise, and even China still imports a large amount of fasteners for use in various industries every year.

The fastener industry is called "industrial rice", not for nothing.

For Guanghui Group, the amount of fasteners used by Guanghui Automobile alone is not a data that can be ignored, especially when the output of Guanghui Automobile increases in the future, the amount of fasteners used will definitely be a very large amount.

In addition, companies such as Brilliant mobile phones and Brilliant UAVs also have requirements in this regard, so it is necessary to acquire a fastener company.

In addition to fasteners, which ordinary people don't pay much attention to, some unobtrusive parts such as bearings and seals are also the focus of Jiang Hui's attention this time.

The global bearing market scale is tens of billions of dollars, of which more than 70% of the market share is concentrated in eight multinational bearing groups.Including Sweden's SKF (SKF), Germany's Schaeffler Group's INA and FAG, Japan's NSK (NSK), NTN (NTN), Koyo Seiko (KOYO), Minebea (Minebea), Nachi Fujikoshi (Nachi), Timken (TIMKEN) of the United States, etc.

None of them are Chinese companies.

Tens of millions of cars are produced in the world every year, and nine out of ten of the bearings used in them are produced by the above enterprises.

Gearboxes, drive shafts, hub bearings... Bearings are used in all aspects of the entire car. As for the machine tool industry, the importance of bearings is not to mention, almost to the extent that determines the accuracy of machine tools.

Whether it is fasteners, bearings, or seals, the leading companies in these industries are all companies in developed countries in Europe and the United States, and there is not a single Chinese company.

Although the parts of these companies seem to be not difficult, Tianchao just can't produce the same level of products, and the technical content of them is definitely not something that laymen can easily explain clearly.

If the opportunity of the global financial crisis is not seized, if Guanghui Group wants to acquire these companies with core technologies in the future, it will basically only be a dream at night.

"Mr. Jiang, if we are so anxious to participate in various companies with acquisition intentions, will it have an adverse impact on our subsequent acquisitions?"

Zeng Qingying is also very clear about the future development strategy of the group, and because she is very clear about the future development strategy, she also has her own worries.

"If these companies are all domestic companies, then your concern is still very reasonable, but in Europe and the United States, it is different. In a capitalist society, what people value most is capital. As long as your capital is in place, then Sometimes other things are not so important. Of course, we will not foolishly stick our heads out there and let people kill us."

For these companies in Europe and the United States, unless you launch a forced acquisition in the stock market, otherwise, if you know the situation of these companies beforehand, the other party will think that your acquisition is sincere and not a joke. Although the negotiation does not have the benefits of fighting all, at least there will not be too much harm.

"We plan to acquire so many companies internationally this year. I estimate that in the second half of the year, Mr. Jiang, you will basically fly all over the world."

……

(End of this chapter)