Super entertainment red envelope

Chapter 397 Malicious Bad Review Incident!

a.

The microfilm of Angel Technical School is released.

Along with the micro-movie, the song "Friend's Wine" was launched on the Internet, and Shao Gang's mature and magnetic voice really sang this song to express the feeling of the vicissitudes of the old man's friendship over the years.

Of course, professional musicians will find that the traces of the later period are very heavy. In addition to sound correction, there are also traces of splicing.

But there is no way around this. Shao Gang has tried his best, but he can only achieve this level. However, for Shao Gang, who is not a professional singer, it is already very good that his work can be released smoothly.

studio.

"The microfilm is very successful!"

Zhao Yiduo took the data report and asked Li Zhifan to report the results, "The entire network has broken 5000 million hits in three days, and it is estimated that it will break [-] million in a week!"

"This time, Teacher Shao Gang really carried!"

Li Zhifan smiled and said, "He recruited a lot of people in the circle to help forward it. The Angel Technical School even called on all the students in the school to help. I heard that there are hackers in the computer department of their school to help."

"I don't know that!"

Zhao Yiduo said, "But Hu Lei is urging you again, has the commercial plan come out?"

"let me think again!"

Li Zhifan picked up the advertising plan on the table and flipped through it, then smiled wryly, "Oh! I'm not a professional at this, so I really feel like I'm asking for trouble."

"Then think about it first! Hu Lei's second micro-movie has already started filming, but these days your focus should be more on film promotion. We will release it next Saturday. If you don't feel good about it, we'd better be the last one." We can make another wave of sensational publicity!"

"Okay, I'll think about that too!"

From the promotion of "Baby Project" to the present, the effect has almost reached its maximum.

All David TV's popular variety shows, their main creators have been featured, and the online promotion has been going on, and the advertisements on several major social platforms have been constant.

There is even a calendar showing the countdown to the release on the fast blogs of several main creators. As long as netizens click on their fast blogs, they can see reminders.

The off-line promotion has penetrated into every city above the second tier, and all theaters have put up promotional posters early, and even in super first-tier cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Hong Kong, Macao and Taiwan, buildings in prosperous areas have sold huge poster.

Some are friendship sponsorships, some are commercial support, and some are provided free of charge by investors.

The national theaters have been negotiated long ago, some in the preparatory stage before the shooting, and some in the middle of the shooting and after the shooting.

There are also 17% of theaters with the lowest screenings, and 46% of the highest screenings.

Of course, arranging films does not mean that if you have money or channels and connections, you can get more. There is still a certain logic and rules in the theater's willingness to arrange high-level films.

Each theater has its own independent database. This database is basically different for each theater, but it is also close to ten.

The theater will give a conclusion on how many films should be ranked for a film based on big data.

For the evaluation of the film itself, there are two points:
The first point is the star effect. Of course, the bigger the star, the more fans the star plays, the higher the film schedule; the second point is gimmicks, which are often adapted from original works. Actors, singers, etc. transform into directors, producers, and editors. There are even gimmicks in which the leading actors in the play stir up gossip, stir up IP, and expose the nakedness of female characters in the play in advance.

In addition to the movies themselves, big data will also give statistics on movies that audiences of different age groups and regions like, and will also give reasonable schedules for different themes and groups of people.

In the era of intelligence, some theaters can even give a reasonable schedule through an objective film review.

Li Zhifan always thought that with all his hard work, the movie would be released smoothly, and then the box office would be a hit and the word-of-mouth would explode.

However, accidents still happened.

In the morning two days later, it was the third day of the countdown to the film's release.

Li Zhifan and the main creators were promoting a movie in a film studio in Tianjin. Liu Zexin suddenly found Li Zhifan in a hurry, frowned and said, "It's not good! On several of the largest movie review websites in China, suddenly many people gave us one star and Bad review, what should I do?"

"what happened?"

Li Zhifan was shocked when he heard that, and took this incident very seriously.

"I do not know either!"

Liu Zexin was very anxious, "I just went to Kuaibo Movie Critic, Huapetal.com, Reuters drama forum, and some group buying apps like Mituan, Zhongping, and Tianya. All the reviews of our movies on them are getting bad reviews frantically. , I think there must be someone behind this!"

"Quick, let me see!"

Li Zhifan said while pulling Liu Zexin and Xiao Xie to the door.

The three went straight to the underground parking lot. After getting in the car, they immediately took out their mobile phones and turned on the computer to check.

Kuaibo Film Criticism is a subsection under the Kuaibo Entertainment Edition. After logging in to the computer, Li Zhifan read the movie reviews here first.

After turning over more than a dozen pages, there are all one-star and bad reviews, and the overall average score has been pulled to 2.7 points.

"Call the people at Kuaibo and ask them why!" Li Zhifan said in a deep voice.

Xiao Xie was holding the phone, and quickly turned around and said, "I'm calling Mr. Zhao, let him know immediately!"

"Zhifan, look at this!"

At this time, Liu Zexin handed over his mobile phone. It was the Mituan APP movie ticket group purchase pre-sale page. The first movie was "Baby Project", which clearly stated:

"Baby Plan"

Film Critic: (half star) (26765 reviews)
Group ticket price: 35 yuan/piece (store price 90 yuan/piece)
Number of pre-sales on the first day of the show: 20.6 copies
Total number of pre-sales: 81.2
Just for the pre-sale on Mituan, there are actually more than 20 copies in the zero market!

Seeing this result, Li Zhifan was still very excited, but when he saw the half-star rating on the film review, and more than 6000 people had rated it, he was in a bad mood, and immediately said to Liu Zexin: "Give it to Mituan!" Call the head office and ask them what's going on!"

Xiao Xie said again: "Zhifan, don't worry, I've already told the studio, and they will handle it!"

Li Zhifan nodded, and continued to open another movie review website on the computer.

The three group-buying websites Mituan, Zhongping and Tianya can rate movie tickets even if they are pre-sales.

But after purchasing the pre-sale tickets, as long as the time is not up, the tickets can be refunded. Of course, this refund data will also be deducted from the number of pre-sale tickets.

Kuaibo film review means that anyone can rate at any time, regardless of whether they have watched the movie or bought tickets, and whether it is before or after the release.

However, Huapet.com and Reuters drama forum are different. They can only post comments after the movie is released, that is, after the first zero-point scene starts, netizens can comment.

But now there are still three and a half days before the release of the painting, but these two websites have somehow been able to get comments from netizens, and they have so many one-star ratings.

Among them, the current score of "Baby Project" on Huapetal.com is actually 1.2 points. According to Reuters, the freshness of the movie on the forum is 21%, and the word-of-mouth is 3.0. Among the many comments below, I have turned over more than ten pages and can't find a sentence Good words are all in the same three words: not good-looking!

In addition, there is another point that is uniform, that is, the IDs of these bad reviews are either numbers or letters, or letters plus numbers.

Li Zhifan's heart was heavy: "Xiao Xie, call Lao Zhao again and ask, what's the matter?"

"I'll ask right away!" Xiao Xie said quickly.

But after the call was made, Li Zhifan heard it: he was on the phone.

"Zhifan!" Liu Zexin exclaimed suddenly, "This matter is on Kuaibo's headlines!"

"What?" Li Zhifan leaned over to look at her phone, "So fast?"

Liu Zexin handed the phone to Li Zhifan, took the computer and started to log in to the web version of Kuaibo.

Currently, three of the top ten headlines on Kuaibo are about "Baby Project".

""Baby Project" negative reviews on the whole network" ranked No.2 in the hot search, ""Baby Project"" this single entry ranked No.3 in the hot search, and another one ranked No.9, "" What happened to Baby Project?"

Opening these hot searches, No.2 is questioning why the movie has bad reviews on several major movie review websites?
But when I opened the "Baby Project" column, it was horrible, all of which were one-star and bad reviews from the trumpet.

The ninth entry at the end is the same as the No.2 entry, the doubts raised by netizens.

"There must be a mastermind behind this!"

After reading this, Liu Zexin said angrily, "Who did we offend? Why did we do this all of a sudden, and this sunspot is too low-level!"

When she turned her head and saw Li Zhifan leaning against the back of the seat with his eyes closed, she became even more irritable, and couldn't help complaining: "Why do you still have the time to be lazy? This is so urgent! Do you still have time to sleep?"

"Do not talk!"

Li Zhifan didn't open his eyes, "I'm also thinking... Who is cheating on me? Still cheating on me at this juncture!"

"Who is it? Do you have any clues?"

Liu Zexin asked impatiently.

Li Zhifan didn't speak. After about a minute, he opened his eyes and sat up, and said to Xiao Xie, "Call Lao Zhao again. If the phone doesn't work, call the landline. If the landline is different, call his secretary."

Then he said to Liu Zexin, "Call Director Liao!"

As soon as he finished speaking, one of the three mobile phones in Liu Zexin's hand rang.

Pick it up and take a look at the display, it says "Director Liao Feng" on it.

Unexpectedly, Liao Feng took the initiative to call. Li Zhifan answered the phone and asked the first sentence: "Director Liao, do you have any news?"

"Ah? What news?" Liao Feng felt a little stunned by the question, "I still want to ask you, why do new movies suddenly have so many bad reviews on the Internet?"

"I do not know either!"

Li Zhifan said, "I still want to call you and ask, is it the Shao family's fault?"

"The Shao family?" Liao Feng thought for a while, and then said, "Probably not? The Shao family's movie was only released at the end of July, so it shouldn't conflict with you, right?"

"You'd better inquire about it for me!"

Li Zhifan said, "I can't rule out this possibility, because this method is too low-level, and it doesn't seem like opponents in the mainland entertainment industry would do this, but when I think about it again, it seems that there are no opponents?"

"Then let me find out for you! You should quickly contact these websites and ask them to look it up. They should be able to find some information!"

"Ok, I know!"

After hanging up the phone, Li Zhifan turned to Xiao Xie, "Have you got through?"

"Not yet, the three calls are all in progress, it seems that they are also very busy."

At this time, Liu Zexin, who was brushing the computer, suddenly shouted: "Hey, look! Quickly delete all of them!"

Li Zhifan looked down at the screen, and it seemed that the moment the webpage was refreshed, all the movie reviews about "Baby Project" on Kuaibo Movie Reviews were all cleared, and even the comment box disappeared, and the rating changed from 2.7 to 10.0 point.

"Sure enough, it's a big company. It seems that Kuaibo has already started operations!"

Li Zhifan breathed a sigh of relief temporarily.

But at this time, there is still no movement on several other websites and APPs, especially Huapetal.com and the Reuters drama forum. In the past ten minutes just now, there have been many negative reviews. The freshness level has dropped to 14%, and the score has also reached 1.6 points.

"Call Brother Long, let's go back to Beijing first."

Li Zhifan arranged the work, "Don't tell them about this, let them finish the promotion with peace of mind, and if you ask, just say that I have something to do at the moment and I have to go back to deal with it, and then... it's a little easier to say!"

"Okay!" Liu Zexin got out of the car and called Zhai Long, and then called the driver, planning to take the expressway back to Beijing.

……

There are more and more netizens focusing on the "Baby Project" bad review incident.

For a movie that has attracted so much attention, this incident must have spread quickly on the Internet.

Regarding this incident, the opinions of netizens are basically the same. They all think that it has been maliciously negatively reviewed. Whether it is the content of the robot-style comment or the account of the comment, it is abnormal at first glance.

However, there are still malicious remarks among many netizens:
"Haha, I'm glad to hear it! This movie is so annoying that I have a headache, and I can see its advertisements on any website I open. Now that I've been hacked like this, it's really not too exciting!"

"Isn't this an alternative promotion model that the film studio came up with? I guess even netizens who don't watch movies now know about this movie."

"It's fun to watch, I don't know which group of righteous people jumped out, well done!"

There are quite a few similar remarks, which are mixed in the discussions of many netizens, but the result of each one is sprayed to pieces, and they are unanimously reported directly by netizens and sent to the small black room.

When Li Zhifan returned to the capital, the negative reviews on the three group buying apps of Mituan, Zhongping and Tianya had disappeared, and the content of the reviews was temporarily canceled by means of system maintenance.

However, Huapet.com and Reuters drama forums remained unchanged, and negative reviews continued to increase.

Back in the studio, Li Zhifan ran directly to Zhao Yiduo's office, and shouted as soon as he entered the door: "Old Zhao! What's going on? How's it going?"

(End of this chapter)