Super entertainment red envelope

Chapter 713 "Peppa Pig"!
Li Zhifan scooped up red envelopes in the red envelope group for nearly two hours, and finally gathered enough chips to exchange them for a cartoon that is super suitable for children - "Peppa Pig"!
This is an amazing cartoon!
Its production technology is two-dimensional, not cool 3D, there is no big-name star dubbing, and the plot seems a bit "mentally retarded".

Generally speaking, it is difficult to make money for this kind of cartoons, and commercial TV stations in Europe and the United States are not very interested. Perhaps only government-affiliated TV stations such as CCTV in China and the BBC in the UK will properly broadcast them.

In terms of content, "Peppa Pig" takes family as the core in terms of values. In almost every season and every episode, "Mom and Dad" will appear, and "Grandpa and Grandma" will rarely be absent.

Its overall tone is sunny and warm, with both innocent childlikeness and warm family affection. There may be small setbacks and challenges, but there is no violence, darkness, brokenness or sadness.

In terms of business, "Peppa Pig" is also extremely successful in another world, creating more than 20 billion US dollars in global retail sales every year, and has more than 1000 global licensees.

The real money-making link of cartoons is in derivatives. The most popular and profitable cartoons in the world, 70.00% of the income comes from various peripheral products, such as figures, clothing, cartoon dolls, and various authorized shoes, hats and backpack brands.

Even as small as chopsticks and bowls, peripheral series can be produced to make money.

Cartoons like "Peppa Pig" are far less profitable than those 3D fantasy cartoons in terms of broad perception and significance, but "Peppa Pig" is an exception.

In terms of book publishing, "Peppa Pig" has also achieved great success. Various versions of books such as children's books, game stickers, and fun pictorials are all derived from the cartoon "Peppa Pig". wealth.

There are even themed playgrounds, children's theme parks, etc. It can be said that "Peppa Pig" is a super golden egg, which can bring incomparably huge wealth with just one drop.

Li Zhifan not only exchanged for this super animation, but also exchanged a number of animation production skills, the most basic of which is painting technology, but in terms of his level, it is far from those masters, but using a computer to draw "Little Pig" Paige, is totally enough.

2 o'clock in the middle of the night.

Everyone in the family is asleep.

Li Zhifan got out of bed, slipped out of the bedroom quietly, and came to his study.

Turned on the computer and downloaded more than a dozen software needed to make animations. During the downloading process, Li Zhifan brewed a pot of strong tea and prepared to stay up for half the night, trying to make an episode first.

Li Zhifan's method of production is completely different from that of the developers of the original version. In order to produce this animation, the developers of the original version have received government subsidies and bank loans for several years in a row, which is equivalent to the poverty-stricken households in the Mainland.

In the design of "Peppa Pig", they went through countless sleepless days before they finally came up with this work.

When I arrived at Li Zhifan's place, I didn't even have to draw a draft, and started the software directly to start production.

And after mastering the animation production skills of exchange, Li Zhifan also learned some easy production methods.

For example, the technology widely used by Riman at present-frame-limited animation production technology.

This technique is widely used in "Peppa Pig". Many scenes are motionless, or only one head or even one mouth is moved. Zoom in slowly, capture every frame, and then make different shapes of characters on each frame, and finally achieve the effect of animation coherently.

The first episode produced was called "The Mud Pit".

As a work of practice, Li Zhifan devoted himself wholeheartedly and spent a lot of time and energy. Although this episode was only about 5 minutes long, he was busy until dawn before he knew it.

I looked at the time, at this point I should have breakfast and then set off for DreamWorks.

But Li Zhifan couldn't bear to interrupt the production of this episode, so he called Weil and asked for another day off.

"what are you doing?"

Zhou Ke, who woke up from sleep, came to the study and saw Li Zhifan buried in the coloring of a picture on the computer, and couldn't help asking curiously.

"Surprise my daughter!"

Li Zhifan smiled, "Have you eaten yet?"

"Mom and Dad have already made it, come down and eat!"

"I won't go down!"

Li Zhifan said, "You serve it up for me!"

"You! Let a pregnant woman serve you, are you embarrassed?"

Although Zhou Ke said so, he still walked out of the room to prepare breakfast for Li Zhifan.

As soon as she went out, Li Zhifan heard Little Cherry's voice outside: "Where's Dad?"

"Father is busy, let's not disturb him, okay?" Zhou Ke's voice.

"Dad isn't going to work yet?" Little Cherry exclaimed excitedly, "Great, I want Dad to play with me today!"

"Hush!" Zhou Ke continued, "Dad's work is at home today, so after he finishes his work, let's come and find her, okay?"

"Ok!"

As Little Cherry said, she tapped on them.

Li Zhifan knew that she would come back, so he smiled and shouted: "Come-on-in!"

"Father!" Little Cherry shouted from outside the door, "I won't bother you! Can you play with me after work?"

"Okay!" Li Zhifan responded, "But you have to go to the early childhood education center today!"

Little Cherry replied straightforwardly: "I'm not going!"

"No!" Zhou Ke immediately said, "truancy is not a good boy, is our Little Cherry a good boy?"

"Yes!" Little Cherry said aggrieved, "But I want Dad to play with me! Otherwise, Dad will go with me!"

Li Zhifan finally put down the busyness in his hands, stood up and walked out of the room, took the little cherry from Zhou Ke's hand: "Honey, when you come back from class, can we play together?"

"dad……"

Little Cherry pouted and played with her little finger, "Okay! I'm obedient!"

"Strange! Let's do this. Dad will pick you up when get out of class is over, okay?"

"Really?" Little Cherry turned joyful in an instant, "Dad means what he says, pull the hook!"

"it is good!"

Li Zhifan was very cooperative, feeling the innocence brought by his daughter, as if he himself had become a child, and he wanted to complete the production of the first episode of "Peppa Pig".

……

nine in the morning.

The first episode is finally out, but unfortunately it's silent.

So Li Zhifan took the film again and rushed to Liu Yuan's house non-stop, asked him to pick up the recording studio and started dubbing and making music.

The soundtrack is simple and can be completed with a synthesizer, and the soundtrack of "Peppa Pig" is just a few pieces, which can be saved after production and can be used at any time, especially those few pigs. Page, George, Parents, grandparents and grandparents all have different calls.

After finishing the soundtrack work, it's dubbing.

It happened that Liu Yuan's second daughter, the 13-year-old little Lolita, was at home, so she was pulled to play the part of Page and George. Just need to use a little software to change the voice, it can become two different age groups, even Children of different genders.

In addition, Liu Yuan also joined the dubbing team. Anyway, this episode is just a trial version, and the dubbing can be redone in the future, so the requirements are not so detailed.

Li Zhifan was naturally in charge of the narration.

There are only four characters in the first episode, plus five narration voices, the mother's voice can no longer be matched by Liu Yuan's daughter, Li Zhifan and Liu Yuan are even more inappropriate, and Liu Yuan's daughter-in-law is not at home. Find his nanny to help.

This little nanny is quite similar, but when she speaks English, she still has an accent from the south of the mainland, and her English is not very good, but she can still read these simple words and sentences.

When the 5-minute short film was finished, it was already 11 o'clock. After two hours of work on such a short film, Liu Yuan was curious: "Zhifan, why are you doing this?"

"Secret!" Li Zhifan laughed.

"Haha, isn't it another gift for my daughter?"

Liu Yuan never thought that Li Zhifan wanted to show this video to the world, because in his opinion, this is a stick figure dynamic picture. Whether it is character design, scene design, storyline, or post-production technology, it is too sloppy It's too perfunctory, at most it's just a small work for self-entertainment at home.

"Yes!" Li Zhifan said casually, "I didn't expect you to have guessed all of this, come on, let's not talk about it! Little Cherry is already out of class, and I promised to pick her up!"

"Haha, this is the point, are you releasing others' pigeons?"

Liu Yuan pointed to his watch and laughed loudly.

"So! Hurry up and go back and coax her, and apologize to her."

After Li Zhifan finished speaking, he packed all the files in a USB flash drive, got up and left.

When I got home, I saw Little Cherry sitting cross-legged on the sofa with her arms folded, her eyes were red, and she was pouting and humming angrily.

She was still waiting for her father to pick her up. Who knew that not only was no one there, but her mother answered the call - Li Zhifan's cell phone was left at home, and what was even more annoying was that when she came back, she found that her father was not there!
Now seeing Li Zhifan enter the door, he didn't show his usual good face.

She felt that she had been cheated by her father, and she wanted to show him some color.

Li Zhifan knew what she was thinking when he saw Little Cherry's aggrieved appearance, and immediately apologized: "Little Cherry, it's my father's fault, it's my father's fault! I agreed to pick you up today, but the little girl from Uncle Liu Yuan's house next door The dog ran away, and Dad helped him find it for a long time, can you forgive Dad?"

Adults teach children not to lie, but often adults say the most lies, and even many sentences they say to children contain elements of lying.

This is what Li Zhifan is doing now.

Little Cherry believed it was true, but it was the child's face that changed as soon as he heard it. Immediately, he opened his mouth wide and wiped away the tears from his eyes, and said in surprise, "Dad, did you find Uncle Liu Yuan's puppy?"

"found it!"

Li Zhifan smiled and said, "But Dad also brought you something nice back."

"Ah? Is it Uncle Liu Yuan's puppy?"

Little Cherry looked expectant, looking up at Li Zhifan expectantly.

"no!"

Li Zhifan shook his head, and taking advantage of Little Cherry's disappointed expression, he immediately said, "But this one is better than Uncle Liu Yuan's puppy, it is a gift made by Dad himself, do you want to see it?" ?”

"miss you!"

Children are really easy to coax, as long as they arouse her curiosity and attract her attention, they can make her forget what happened in the last second, and when she thinks about it again, it's all in the past.

"it is good!"

Li Zhifan immediately walked to the TV, plugged in the USB flash drive, and played the first episode of "Peppa Pig", which was just released, for Little Cherry.

"I'm Peppa, heh!...This is my brother George, heh..."

Following two pig calls, Little Cherry burst out laughing cheerfully, and was quickly attracted by the cartoon.

The story of Peppa Pig is actually a piece of small life notes, and it belongs to children's notes. Unlike the notes of adults, they are so stubborn about the disturbances of this world, and there are no brain-burning doubts that rise to philosophy. interest in the child's eyes.

Many times, when an animator makes an animation, the direction of thinking is wrong.

Trying hard to think of a story, and using adult methods to make the story appear "lively", in fact, it is too difficult for children, especially young children, and it doesn't need to be complicated at all. The episodic story from Life Is the Best Story.

For example, the story of jumping into a mud pit and splashing muddy water in the first episode is definitely "childish" for adults, but it is very easy to understand and interesting for children. In their eyes, this is fun.

Don't use adult aesthetics to judge children's things. Often when adults want to tailor some stories for children through adult brushstrokes and eyes, they are already wrong.

For young children, the story only needs to come from life.

How to play, how to coordinate, how to get along with family members, how to get along with other children, how to be happy.

Happiness is actually not difficult. It doesn't have to go through twists and turns to be happy and to tell the truth of life.

Children as old as Little Cherry really don’t need to carry too much load. It’s wise to let them be happy and learn about care, love, honesty and politeness from happy stories.

The biggest success of "Peppa Pig" is that it has created a complete family relationship and provided the most acceptable family model. The mother is gentle and generous, the father is considerate and capable, the parents love each other, and the grandparents can also stand up. Not far away, they are very busy and capable, but they never miss their children's childhood.

This story and the family relationship are a child's biggest dream: a mother who is always calm and never loses her temper and yells; a busy father who carefully prepares for the child's birthday; There is a naughty younger brother who can always interact with his sister.

There are no plots and behaviors such as violence, revenge, intimidation, quarrels, pranks, frying pans, cheating, harming others, etc. This plays a very good role in guiding children's three views, emotional intelligence, and behavioral norms.

(End of this chapter)