Super entertainment red envelope

Chapter 735 10-minute commercial shooting!

The first concert in China was successfully held with a capacity of 10 people, which is a great affirmation to Li Zhifan.

Affirmed his achievements over the years, and affirmed his box office appeal in the performance market.

After this battle, more and more partners are looking for Li Zhifan, especially in the area of ​​endorsements. International endorsements and national-level endorsements have poured in. These endorsements all come with their treasury. The big money owners in the financial system often Later, when Li Zhifan makes a movie or something, he can directly ask them for investment based on the contract.

The current entertainment capital market has formed a pattern, and with the rules and regulations, endorsement is no longer just earning a little advertising fee.

Those celebrities who brought funds into the group are backed by such consortiums.

Of course, there is a complex chain of interests behind this kind of thing. Some are popular, popular, and powerful like Li Zhifan, who are sure to bring them benefits, and some have crotch output relationships behind them. Services, and others are more complicated. They belong to the rich man's fawning service object, and there are only three words behind it: unspeakable.

Throughout April, Li Zhifan completed six concerts and signed eight endorsements.

Among these 8 companies, there are chewing gum, cola, automobile, clothing, men's skin care products and so on.

Li Zhifan's endorsement of these products is no longer limited to the image endorsement in China, but global in nature. These products are also at the forefront of the international market. For example, the three brands of chewing gum, Coke and cars are American companies, while the clothing is from Italy. The rest of the domestic companies are also Fortune [-] companies in the world.

And in terms of endorsement fees, Li Zhifan also gave domestic companies a huge discount. The endorsement fee is only a very low price, and the key lies in the investment cooperation agreement in the contract.

On this day, Li Zhifan was going to shoot a clothing advertisement.

The clothing brand is a world-renowned menswear series, originally produced in Italy, with a history of more than 100 years. It is one of the three major menswear brands in the world. Li Zhifan wants to shoot a suit and a jacket, a total of two commercials.

Originally, it was scheduled for a morning shoot, but when Li Zhifan was about to set off, he received a call from Kang Peixiu, the top leader of China Film Group, asking him to meet and have lunch together at noon.

Therefore, the originally scheduled morning time can only be greatly shortened.

"Communicate with the filming team and cut down the time. I have to talk to Mr. Kang of China Film at ten o'clock!"

As soon as he got in the car, Li Zhifan said to the assistant in front.

The assistant nodded immediately: "Okay, I'll call right away."

In today's shooting scene, in addition to the director team of the commercial, there are also people from the manufacturer. Among them, two foreigners flew over from Italy specially to supervise the shooting.

According to the experience of shooting commercials in the past, it takes at least three days to shoot such a large-scale international commercial, and the preliminary preparations sometimes take as long as a month, or even a year before the plan is released. Finally, find a suitable spokesperson, and then start preparations.

Even those international big names in Europe and America dare not say that they only have half a day to shoot such a commercial, but Li Zhifan dared to give it, and he managed to find this half day in the plan.

But now not even half a day, maybe only half an hour.

Along the way, the phone in Li Zhifan's hand kept ringing, and that's how it was during this period of time. Among them, Lei Shanhe was looking for him to talk about the shooting of a new mobile phone commercial, and the leader of Radio and Television called, and he was also invited by Kang Peixiu. Let's chat together, knowing that Li Zhifan is still there, so I call to ask about it, make an appointment to meet in advance, and then go together.

They are all bigwigs who influence the entertainment industry. Even today, Li Zhifan has to find time to meet each other, so the shooting time has to be shortened.

When he arrived at the scene, Li Zhifan found that the atmosphere was somewhat depressed.

The faces of the director, cameraman, and lighting were as long as bitter melons, but when they saw Li Zhifan coming, they all squeezed out ugly smiles and forced a smile.

Looking at the pile of cigarette butts under their feet, Li Zhifan probably understood that maybe it was because he was too tight on time that made them even more nervous, and it was psychological.

At this time, the manager of the advertising company who took over the business came in with two Italians. Seeing Li Zhifan, the three of them came up with smiles on their faces, shook hands with him, and greeted him.

The two Italians didn't see the bitter faces of the on-site photographers, and they didn't know that Li Zhifan's shooting time had been greatly shortened, so they thought it was the same as normal.

But the manager knew it, and when he shook hands with Li Zhifan, he showed an indescribably wry smile.

"Don't waste time!"

After shaking hands with them, Li Zhifan said directly, "Hurry up and start!"

Hearing this, the director immediately walked over with a few pieces of paper, handed them to Li Zhifan, and said, "Mr. Li, let me tell you about our filming. It's like this..."

The Italian guy on the side and the manager were also watching. Because of the language barrier, the manager reported and communicated with the two of them in Italian from time to time.

Li Zhifan listened and watched. After the director finished speaking, he nodded and said, "Okay, I got it!"

"Uh……"

The director was stunned for a moment, then nodded and said, "Okay!"

However, the expression in his eyes is full of disbelief. Although Li Zhifan is a famous director and actor who is famous all over the country, no matter how awesome he is, he is also a human being. Can you understand everything just by listening to this?
However, what made them even more heavy was still behind, Li Zhifan then said to the manager and director: "I'm sorry, today's time is too tight, I can only give you 10 minutes."

10 minutes?
Both the manager and the director opened their mouths wide and looked at Li Zhifan stupidly.

Are you kidding me?
It takes 5 minutes to change clothes, right?

These are two sets of commercials in total. Although one set is only 30 seconds, it is 30 seconds on the TV, and it only takes 30 seconds if it is not on-site shooting!

The lights and cameras on the side almost cried when they heard this.

The director's face changed several times, and he turned his head and walked behind the monitor for the last time, and sat down.

The manager was also quite helpless. When the Italian guy next to him asked, he could only vaguely use the unequal information to fool him.

Li Zhifan changed into the tailored suit, and it only took a minute.

"Quick! Really fast!"

The teacher in charge of Fuhuadao couldn’t help but be surprised. It’s normal for celebrities to take more than half an hour to change their clothes when filming commercials, but Li Zhifan only took 1 minute. This speed is comparable to that of ordinary people who are almost late for work When it comes time to dress, it makes little difference.

Because it was a studio shot, I used a green back cutout.

There is a convertible sports car parked in the shed, all Li Zhifan has to do is to pretend to get out of the car, and then lean on the car door to make a pose and look into the distance.

I don’t know when the commercials took a twist at the end. The concept of this project was that everyone thought it was an advertisement for a car, but I didn’t expect it to be an advertisement for a suit in the end. The meaning is that although you can’t afford to drive a tens of millions of sports cars , but if you put on a suit worth tens of thousands of dollars, you are as good as driving a supercar worth tens of millions of dollars.

And the last scene has to be changed, from leaning on the sports car to suddenly leaning on the closet at home, the movements and expressions have not changed, but the background has changed, from outdoors to indoors.

But these don't need Li Zhifan to act again, and computer technology cutouts can be done.

After the filming started, Li Zhifan got into the car directly, pretended to park his body slightly forward, and then opened the door and walked down. Because he wanted to show off his suit, and he had to behave naturally and decently, so his movements were extremely grace.

When one foot stepped out of the car and stepped on the ground.

When he turned around and stood up to get out of the car door.

When I closed the car door and turned around to lean against the door...

A set of movements was completed in one go, and the two Italians nodded frequently to express their approval.

Seeing all this from behind the monitor, the director breathed a sigh of relief, shouted "stop", stood up and applauded.

Li Zhifan unbuttoned and walked towards the changing room. The teacher who obeyed Huadao immediately followed him, holding the second set of clothes.

The change of clothes was still very fast this time, and both sets of clothes were tailor-made according to Li Zhifan's figure, so there was no question of whether they were too big or too small.

This time, it took more than a minute to change clothes, and when he came out again, the sports car in the shed was gone, replaced by a table and a chair, and a laptop was placed on the table.

The theme of this set is casual, and Li Zhifan is also wearing a jacket and slacks, no tie and shirt, and a white T-shirt inside.

The shooting content is that Li Zhifan was typing in front of the computer, and then took a light sip of the coffee beside him.

The requirement is to show ease and comfort. It is to use the computer on the balcony at home, and there is a beautiful scenery outside, instead of typing the computer in the office to rush to work. Neither the typing hands nor the eyes looking at the computer screen can show eager.

It was easier for Li Zhifan. After sitting down, he heard the director call to start, and tapped the keyboard lightly. Apart from being elegant, he was more casual and indifferent.

The Italian who was watching from the side suddenly became annoyed: "He should be allowed to play the piano, but what kind of computer!"

The manager also slapped his head and said, "Yes! How about I go discuss it with Mr. Li?"

"No need, the content of this commercial is determined by the headquarters, and it needs to be broadcast globally. If you want to change it, you have to report and discuss it with the headquarters!" The Italian shook his head helplessly.

The shooting was faster this time and ended in less than 2 minutes.

As for the shooting effect, the client, the director, the camera lighting, and the styling consultant are all satisfied. It can be said that there is no fault at all. Not counting the change of clothes, the shooting time only took about 3 minutes.

These are two films!

Shooting two sets of films in 3 minutes is simply the biggest miracle in the entire commercial film industry. If it is said that the colleagues in the industry will die, they will not believe it.

It's a pity that the manager was forced to do something. He pulled the director and said, "Isn't there still some time? We agreed in 10 minutes, and we need to shoot some more material?"

The director glanced at him, lit a cigarette, gave him a sideways glance with trembling fingers, and directly complained: "Stupid!"

In addition to the commercials, there are still some modeling photos to be taken. It was originally planned for the next shooting, and I will find a better location for shooting at that time.

However, Li Zhifan suggested that he might as well take the photo directly this time. As for the outside world, it’s just a two-dimensional photo anyway, and it can be done by changing the background later.

So the Italian and the manager both agreed, and there was no need for a director to shoot the stills, just a photographer and a styling director.

"One minute left!"

Li Zhifan looked at his watch and asked the photographer, "Is it okay to finish shooting within the specified time?"

"No problem, no problem!"

The photographer saw Li Zhifan's skill just now, especially his ability to grasp the shape and angle, of course he nodded repeatedly.

But the advertising manager on the side gave the photographer winks repeatedly, asking him to delay and take a few more shots.

He was still thinking, if the filming couldn't be finished within the stipulated time, would Li Zhifan still leave behind?

If he really dared to do this, Li Zhifan would definitely be confused if the news got out.

The photographer didn't care about his tricks, picked up the camera and started shooting. Li Zhifan didn't need a styling guide to suggest and design. He posed a few poses by himself and achieved the most beautiful effect.

It is because he has extracted a lot of posing skill books from the red envelope, so this is all pediatrics for him.

At the end of the day, it really only took 10 minutes to shoot.

Seeing that Li Zhifan wanted to change his clothes, an Italian guy came up and said in English, "Li, you can wear this suit! You don't need to change it, it's also tailor-made for you."

On the other hand, the teacher serving Huadao had already wrapped up the suit and the clothes Li Zhifan had changed, and handed it to Li Zhifan's assistant.

"That's fine, I won't change it!"

Li Zhifan made an OK gesture and said, "I can't delay any longer today. I still have things to do, so I'll leave first."

"well!"

Everyone came to say goodbye to Li Zhifan and escorted him to the car.

After getting into the car, Li Zhifan immediately took off his clothes and said, "I'm going. It's too hot. Did this Italian do it on purpose? I don't care about the weather. It's already May. Let me wear a jacket?"

Fortunately, he only needs to take off his coat. The T-shirt inside and the casual pants underneath are thin summer clothes, so he doesn't need to change them.

And in the studio just now.

After Li Zhifan left, what was left was a sound of admiration and surprise.

"It's amazing. I've been shooting commercials for so many years, and I've never seen one shot so fast?"

"Yeah! I've never encountered such a cool job, and I feel like I'm done with it right after I started."

"Lord Deng, tell me how you feel today?"

"Feeling? Let's just pass by! It feels funny that nothing has been filmed yet, but it has already been filmed."

"Haha! I feel the same way."

"Hey, look at the director. Before Mr. Li came here, he was so impatient that he smoked half a pack of cigarettes outside. Looking at him now, he is smiling like a child."

"That's right, you can call it a day, you can't be happy!"

"..."

(End of this chapter)