Super entertainment red envelope

Chapter 806 "Zootopia" Released!
After 7 months of production time, "Zootopia" is finally finalized and will be released simultaneously in 4 countries around the world on April 12.

When the trailer was released, there was a lot of discussion on the Internet.

But everyone's discussion point is-whether "Zootopia" can surpass Li Zhifan's last animation "Coco".

In fact, these two movies have a common core, that is, "chasing dreams and positive energy".

It's just that "Looking for Dreams" takes the warm route and plays the card of family affection, while "Zootopia" also vents positive energy and the main theme, but it makes people feel comfortable in every pore they look at, and feel that they are the protagonist, the inspirational bird The rabbit, her joy is her own joy, her sorrow is her own sorrow, and her inspirational story is her own inspirational story. This kind of positive energy is not preaching, but it is loud and makes people follow the movie and be positive. up.

As a cartoon whose main line is to "solve the case", the plot of "Zootopia" is not complicated, there is neither much suspense nor reasoning, and there is no sense of refreshment when the secret is finally revealed.

However, the brilliance of the plot lies in the reasonable connection of all the elements together, interlocking and diverse mixed settings, which bring about the contradictions between the distinctive characters, and the contradictions inspire extremism , Extremism caused conspiracy again, and it was a pair of contradictory bodies that were natural enemies—Judy the Cottontail Rabbit and Nick the Red Fox—that finally resolved the conspiracy to save the world.

"Zootopia" doesn't just simply say "the prince and princess live together happily ever after", but shows in great detail how the prince and princess are together, how they are sexually happy.

From dedicated train entrances for small rodents to dryers for hippos.

From urban districts with distinct characteristics and different styles, to transportation systems adapted to different ethnic groups.

The movie tells a completely nonsense story, "it seems that there is such a thing", and the whole city is built on the cornerstone of the concept of "seeking common ground while reserving differences", creating a perfect utopian world.

In fact, whether it is cartoons or movies, the most important thing is not any technical issues.

Moreover, in the comparison between domestic animation and Hollywood animation, audiences like to use "technical failure" to excuse domestic animation. However, with China's current entertainment capital, spending money to solve technology is no longer a problem.

Just like Dongfang Entertainment, since it can't do well, it spends money to acquire many technology-based companies in the United States. Whether it is in the early stage or the later stage, as long as it does well in an environment, it will acquire and become its own subsidiary.

In the process of making "Zootopia", Li Zhifan didn't worry too much. What he pursued was not special effects and techniques, but details.

Details determine success or failure, is an old Chinese proverb.

However, the ancients have warned so, but most domestic animations are still defeated by the details.

"Crazy Zootopia" spent a lot of effort and a long time to ponder the details, not to mention the animal hair, even the aluminum alloy scratches on the armrest of a chair are made vivid and extremely realistic.

This is not some technical work, but can be done with heart.

Perhaps the audience will not pay attention to these when watching the movie, but without these details, the audience will feel that something is missing.

In another world, the success of "Zootopia" comes from a solid script, and a solid script comes from the sincerity of the creator.

April 4, 12:[-] PM BJ time, [-]:[-] AM North American time.

"Zootopia" is officially released worldwide.

For Chinese audiences, this point is very suitable, just in the evening after get off work to go to the movies together.

But for audiences in North America, it is a bit difficult, because the schedule of animated films in theaters has always been like this. Unless the box office explodes, it is difficult to give prime time.

However, even under such a disadvantage, there are still long queues at eight o'clock in the morning in major theaters in California.

Today is the weekend, and many parents bring their children to see it.

Similarly, Li Zhifan also brought Little Cherry and Little Tudou to the cinema to watch the premiere of "Zootopia".

They had tickets, but the long queue at the scene really surprised Li Zhifan.

"This movie... so many people want to watch it!"

Although he said so on the lips, Li Zhifan was slowly complacent in his heart.

Zhou Ke on the side said helplessly: "I also said that if you come so early, there must be no one there. What did you make this cartoon?"

"Secret, don't spoil it!"

Li Zhifan smiled, "You will know after reading it!"

The reason why so many viewers came to see it is because the distribution company is powerful, and the distribution of "Zootopia" is Disney and William Entertainment.

William Entertainment actually played a very small role, but with Disney's ability, there are tens of millions of ways to make a movie attract a large number of audiences.

Of course, this is also the only animated film released by Disney this spring, so their ability to pile up resources is also very high. If it is in autumn or winter, I am afraid that this release resource will have to be shared with other cartoons.

"Let's go, let's check the ticket here!"

Li Zhifan held Little Tudou in one hand and Little Cherry in the other. Zhou Ke opened the way ahead, and the family of four quickly entered the theater.

The audiences in the theater are all in the same state.

Parents dozed off in their chairs, drowsy, and rarely even played with their mobile phones.

But the children were extremely excited, either standing on the chairs jumping up and down, or running around, only a few of them sat in their seats with Coke in their arms and drank slowly, but the eyes of these children were also Looking eagerly and expectantly at other children of the same age, they seem to want to go up and play together, but their shyness and introversion make them embarrassed to take a big step.

"Zootopia" Li Zhifan did not participate in the dubbing work, including the dubbing of Mandarin Chinese. He did not participate in it, but handed it over to professional voice actors.

Even the theme song "Try-Everything" of "Zootopia" was composed by Li Zhifan, but it was not sung by him, but last year's Grammy queen Hayley Gasley was invited to sing.

At the same time, Haili was also invited to act as the voice actress of Xia Qiyang, the queen of the animal song in the film.

The Chinese theme song was given to Zhao Xuexin, and she also acted as the Chinese dub of Xia Qiyang.

At eight o'clock, after the 5-minute opening commercial, the movie officially started.

A few seconds before the start, the children in the whole theater were still yelling and twittering, but at the moment when the Disney logo appeared, all the children in the audience shut up instantly, very uniform.

Little Cherry and Little Tudou even obediently sat in their seats, staring at the big screen without moving.

At the age of Little Cherry, she already knows a lot of things, including etiquette, sophistication and other issues.

But Little Tudou was different, he only knew he wanted to watch cartoons, and he was still in a daze at the moment, and even felt a little sleepy.

Li Zhifan was full of excitement, because he was about to see this cartoon on the big screen.

But Zhou Ke wasn't that interested. Like other parents of children around, she sat on a chair with tears in her mouth, drowsy.

The entire animated film lasts 110 minutes. Although Li Zhifan is very familiar with every joke, every plot, and even every line in the play, when he is involved in the plot, he is just like all the audience in the movie theater. Like seeing it for the first time.

"Hahaha!"

With the appearance of laughing points, the adult audience at the scene finally became active, and they were no longer as lifeless as when they first entered the arena, and they all laughed out loud.

"This sloth is really funny, just like us French."

Beside Li Zhifan, a French woman said with emotion after laughing.

But she speaks English, perhaps one or two generations of immigrants to the United States, still remembering her nationality.

The animated film "Zootopia" uses a children's perspective to reflect the current social problems encountered by human beings, reaching an unprecedented height.

In layman's terms, this film has deep thought and high artistic value.

Those great works in film history often have two necessary elements. The first is to reflect great and profound human nature, and the second is to cover many social problems at that time and have a deep reflection on many social problems.A great movie must meet one of these two conditions, or even both.

In this movie, children can see the victory of justice over evil, and see a lot of innocence and childishness.

Adults can also reflect on many current social and political issues from it. This kind of thinking is quite broad and deep, and what is commendable is that it reflects on social issues in a relaxed and ridiculous context.

In "Crazy Zootopia", "discrimination" is everywhere.

First of all, the protagonist Zhu Di, in the process of chasing dreams, many people think she is too "weak", "cute and interesting", and don't think she can do anything big, especially the Chief Niu in the police station. Dee discriminates the most.

In addition, there are some "special discrimination" that children look at metaphors but adults can understand at a glance. For example, another protagonist Nick, he is a typical "charlatan", because foxes have a bad reputation in the animal world. , so many people don't believe this Fox Nick, you are cunning, I don't believe anything.

So it is impossible for him to find a job that is trusted by everyone and responsible.

Because of the "feeling" of a "charlatan", he can only survive in this crack, and engage in speculation, buying and selling. This is another kind of discrimination in the current society - stereotypes.

This kind of discrimination is not only in the United States, but also around the world, and it can even be found around everyone.

At the end of the movie, many adults are still immersed in the movie, and what they start to think about is not only the jokes, but also the words behind the movie that they want to express.

And everyone became silent about Li Zhifan again, those people at the bottom of the United States, those who are fighting for the "American Dream", through such a movie, saw the epitome of their own environment, it is so appropriate and true.

"Is this still a cartoon?"

"Who said cartoons are just for children?"

"Yes! The director's awareness is still very deep, but this cartoon is not so esoteric and obscure. At least the children are very happy watching it. If the children are happy, I am also happy."

"Ah, I look forward to Li Zhifan's "Avatar" even more. I heard it reflects the issue of racial aggression."

"Yeah, when the time comes, I will definitely buy tickets in advance. Even if it is released at five o'clock in the morning, I will go back and watch it!"

"..."

……

Eastern Hemisphere.

domestic.

After "Zootopia" was released at [-] o'clock in the evening, all major theaters were paralyzed.

Many viewers couldn't buy tickets online, so they had to come to the theater to watch. In case of extra performances, they could also buy tickets and enter the venue as soon as possible.

Beijing, Manulife Cinemas.

The original film schedule was one show at 09:30, one at [-]:[-], and one at [-]:[-].

And these shows were pre-sold out ten days ago, and they were all sold out as soon as the pre-sales started.

On the day of today's release, all the theaters of Manulife were crowded with people inside and outside, just thinking about whether they could get a ticket for "Zootopia".

For a cartoon with such a large audience, the theater is not surprised at all, so it immediately began to regulate, cancel the unprofitable shows, and arrange the shows for "Zootopia".

And just three days ago, a domestic youth film called "We Are Not Later" was released, and every pre-sale was sold out, but there were a large number of refunds before the release, which led to losses for the theaters.

The release of "Zootopia" undoubtedly saved these theaters. Many theaters immediately withdrew the schedule of "We Didn't Come Later" on a large scale, and allocated them all to "Zootopia".

On the day of its release, "Zootopia" won a box office of 3200 million in China relying on three screenings in four hours.

In one fell swoop, it broke the record of the highest animated film in China, surpassing the box office score of "Coco" by a full 1000 million.

In North America and other overseas countries, because "Zootopia" was released during the day, the box office hadn't come out that day, but as of 5000:3 noon, the real-time box office had exceeded [-] million US dollars, equivalent to more than [-] million yuan.

Such a strong achievement made the shareholders of Dongfang Group smile, because the stock price of Dongfang Group also soared by more than ten yuan. With such a substantial increase, many small shareholders became multi-millionaires that day.

It's a pity that Oriental Entertainment has not yet been listed independently. If Oriental Entertainment is also listed, Li Zhifan, as a shareholder of Oriental Entertainment, may be worth tens of billions by now.

However, the good news of "Zootopia" has put a lot of pressure on other filmmakers in the "Hollywood Film Project". You can see that Li Zhifan's cartoon sells so well, how can their live-action movies be poor?

But if it doesn't sell well, wouldn't it be a shame?
And it is not only their own face that they lost, but also the right to speak that white Americans have single-handedly controlled in Hollywood for hundreds of years.

(End of this chapter)