Super entertainment red envelope

Chapter 810 "Avatar" strikes!
early november.

A book called "Avatar Art Design Atlas" is officially launched globally.

However, neither the producer nor the distributor vigorously promoted this book. There is only one reason-this book has only printed 10000 copies!
Here, the official social account of "Avatar" and the agreed bookseller released news about the launch of the book, and marked it as a 10000-volume collector's edition, and did not reveal any tone of "welcome everyone to buy" in the remarks.

But even so, this art atlas was sold out on the first day it was released.

Most of the snap-up buyers are people in the art and visual fields, and only some of them happened to pay attention to this information and bought this book by chance.

On the second day after the Art Atlas sold out, someone suddenly posted a set of high-definition pictures on the Internet, and the content of the pictures was "Avatar Art Design Atlas"!
In an instant, this group of pictures was spread to every website and forum in the world, and the mystery of "Avatar" was finally unveiled here.

For this dissemination, Li Zhifan and Dongfang Entertainment did not make any investigations, because they only sold [-] copies, and they had already sold out, and they did not intend to reprint.

If you buy a physical one, keep it as a souvenir, and if you don’t buy it, just look at the pictures on the Internet.

Thus, for the first time in the modern history of the world, the act of allowing "piracy" to spread took place.

The mass dissemination of these pictures has helped the publicity and momentum of "Avatar".

Just looking at the amazing visual design, art design, and scene composition in these atlases is enough to make the audience look forward to the arrival of "Avatar".

Amid the strong public opinion, William Entertainment took the opportunity to release more than a dozen photos of "Avatar" characters.

Compared with "Atlas", these character modeling pictures can really be ignored, because they are very simple in comparison.

However, the release of the modeling photos also means that the film's publicity work has officially started.

Many Hollywood stars helped forward it one after another, and wished "Avatar" a big hit at the box office and became popular all over the world.

Many of them are new friends that Li Zhifan has visited and met in the past six months, and some of them are honest tap water. After reading "Atlas", they recognized "Avatar" and took the initiative to stand up to promote "Avatar".

And in China, domestic stars' promotion for "Avatar" is even more powerful, no matter whether they are familiar with Li Zhifan or not, they all stood up and waved the flag for "Avatar".

As for the Chinese actors who participated in "Avatar", they have worked hard to promote it.

Because Li Zhifan couldn't return to China, it was up to them to appear on major variety shows. Although they were only supporting roles, and some of them didn't even show their faces, hiding under the CG special effects, they spared no effort.

William Entertainment City Chase released the trailer for "Avatar" again two days later.

Compared with those banned pictures, the trailer of "Avatar" shocked everyone's attention, because the special effects used in just one trailer are several times the workload of many movies.

Perhaps "Avatar" is not the movie that uses the most special effects, but it is definitely one that all audiences want to watch.

Three weeks before the release, Avatar's publicity campaign directly shifted from the virtual online world to the real world.

In bus stops, squares, subway stations, and buses in dozens of countries around the world, as long as there are crowded places, there will be Avatar promotions, or promotional posters, or promotional trailers, and some people Where the traffic is super heavy is the almost non-stop airing of trailers.

And in the same schedule, there are three Hollywood special effects blockbusters that will be released at the same time as "Avatar"!

Because December is an extremely important end of the year, and there are Christmas and New Year's Day in this month, which is a must-have schedule for military strategists.

In the face of "Avatar", the special effects blockbusters produced by these veteran Hollywood film companies are not in vain, but in their eyes, "Avatar" is the movie that should be vain.

A culture war without gunpowder kicked off vigorously.

……

In California, the headquarters of 20th Century Film and Television, the company's top executives are getting together.

"Roosevelt, what do you think of Avatar's propaganda campaign?" Lambert, chairman of 20th Century Film and Television, asked.

"The soldiers come to cover up the water and the soil. Although their popularity is very high and their propaganda is strong, we don't need to be afraid. Our "Dark Dream 3" also has many audiences looking forward to it. Since we want to play, we will play with him!" Roosevelt Said lightly.

"Then what do you think we should do?" Lambert spread his hands and asked.

Roosevelt stretched out two fingers, squinted his eyes and snorted, "Add another 2000 million US dollars in publicity investment, and fight for publicity channels and resources. They, Oriental Entertainment, can't beat us! I don't even know who Hollywood is. Lan Burt, you know how important publicity is to a movie, I don't want "Black Dream 3" to lag behind "Avatar" at the box office because of publicity problems!"

"In that case, let's vote to decide!"

Lambert said loudly, "Those who agree to invest more in the promotion of "Black Dream 3", please raise your hand!"

Immediately, most people in the room raised their hands and passed the decision with an absolute advantage.

Lambert immediately signed the agreement and the check, agreeing to allocate the $2000 million budget.

"Lambert!"

At this time, a shareholder who hadn't raised his hand just now asked, "How much confidence does the company have, and how sure is "Dark Dream 3" that it can beat "Avatar"? I didn't raise my hand because I'm really not sure, and I think such additional investment will put an unnecessary burden on the company.”

"Principal Bath!"

Roosevelt said first, "We are at least [-]% sure to beat "Avatar", [-]% sure to draw with Avatar, and [-]% sure to lose. So don't doubt any more, we will surely win!"

"Only [-]% sure of beating "Avatar"?"

Bass was very dissatisfied, "Sorry, I have to opt out of the shareholders meeting, and I will invest before the movie is released, if you insist on adding an additional budget to "Dark Dream 3"."

Other shareholders discussed for a while.

Those who support the addition are all mocking Bass for being too stingy. After so many years of ups and downs in the business world, haven't he learned to fight with his back and make a bet?

Those who do not support it naturally support Bass, hoping that Lambert can reconsider and consider the interests of all shareholders.

So in the conference room, the two sides started a fierce discussion, and even jumped up to fight.

……

In December of this year, Paramount also has a movie called "Mech Knight 12: The Third Era" released.

It has been 26 years since "Mechanical Knight" went from comics to movies, from the first to the seventh. It has harvested the childhood of a generation, and also has a fixed fan base.

So among all the movies released in December, "The Third Era" seems to be the least likely to hit the street.
But the risks are not without. In fact, the series of "Change Knight" has gone downhill more and more, and now facing the blatant attack of "Avatar", it is even more difficult to know what kind of bitter battle it will be.

When I saw that "Avatar" and "Dark Dream 3" had already started a war in publicity, I was very happy.

Paramount Pictures headquarters.

CEO Adam is with Hanks, the director of "Mech Knight 7".

"Hanks, I think you will be interested in this."

Adam turned the notebook in front of him and placed it in front of Hanks.

"Huh? Haha! It's really interesting!"

A meaningful smile appeared on the corner of Hanks' mouth.

"Hanks, what do you think about this?" Adam asked with a smile.

"I would like to hear your opinion?" Hanks asked Adam with interest.

"Then what do you think about "Black Dream 3" and "Avatar"?" Adam asked back.

"These two movies are pretty good, but they're just good. Compared with my "Magic Man 7", they are still inferior!" Hanks said with great confidence.

If an outsider heard this sentence here, they would probably be shocked.

However, Adam did agree with Hanks' words, and perhaps he didn't or believed that Paramount would fail this time.

"Hehe, now that you've said that, if I, Paramount, misses this big battle, people will laugh at me for my lack of guts? Since Oriental Entertainment and 20th Century both want to play, then I'll stick with you to the end!"

As soon as Adam slapped the table, he immediately made a decision, and said loudly, "This time, I want to show the whole world that we, Paramount, are the overlord in the film and television industry, and all Oriental entertainment and the 20th century have to be sidelined." stand!"

Then he called out, "Catherine!"

"Sir." A beautiful woman dressed as a secretary walked up and bowed respectfully.

"Notify all the departments below that we will also increase investment in publicity, and send the publicity offensive abroad, especially China!"

Adam said the last five words one by one.

Since Li Zhifan came to stir up the Hollywood market, why couldn't he go to Li Zhifan's old lair and wait for a wave of sniping?
"Yes!" Catherine nodded and continued to listen, waiting for the next order.

"Well, you go!" Adam waved his hand, indicating that she could leave.

"Hanks, I hope that our "Machinist 7" will beat "Avatar" and "Dark Dream 3"!"

Adam took out two wine glasses, took out a wine bottle from under the table, filled the glasses with champagne, and handed them to Hanks, "Cheers!"

"Cheers!" Hanks nodded and drank it in one gulp.

……

"The battle of kings, who will be the last king!" - The New York Times!
"Tit for tat, the three major movies hit the schedule, who will have the last laugh?" ——Washington Daily!

"The battle of focus at the end of the year, are you ready?" - Universal Film and Television News!

"Fang Xiao said boldly: "Avatar" will definitely reach the top, and "Dark Dream 3" and "Mechanical Knight 7" can only be reduced to stepping stones!" ——Modu Wenbao.

"..."

Major media and newspapers followed up and reported on this, and major newspapers expressed their own views one after another.

However, most of them talk about this matter from an objective point of view, whether it is the American media, Hollywood media, Chinese media, or media from other countries.

At the end of the year, three blockbuster films were released at the same time, giving gifts in turn. For these three films, in addition to competition for movies and directors, it is also a competition for post-partner companies, and even a competition and game between capitals.

But the happiest thing is of course the audience.

This day can be described as a gluttonous feast, three blockbuster Hollywood special effects movies are released, don't be too excited!
……

Domestic netizens:

"Hahaha, great, after a year of waiting, I finally got the release date of "Avatar"!"

"It's not easy. After waiting for so long, it's finally time to harvest the fruits."

"It's so hard to decide, which one should I watch first, "Avatar", "Dark Dream 3" and "Machines 7"?"

"Support Lao Li, support "Avatar", then I will definitely watch "Avatar" first, and I am ready to do it four times!"

"Yes, support "Avatar", support Oriental Entertainment, and then go to other movies."

Foreign netizens:

"My God, I saw thick gunpowder smoke. This is a battle of beginners. The winner is the king, and the loser is the bandit!"

"Three top special effects blockbusters compete on the same day, my God, I'm not dreaming!"

"Hanks is worthy of being my idol, and the release will not be delayed like this. This is the arrogance of Hollywood directors. I don't want to watch "Avatar" or "Dark Dream 3"! I support "Machines 7"!"

"I have to support "Avatar", because Li's "Zootopia" has given me the greatest sincerity. I believe that the live-action movie made by this director from China will not be bad!"

……

The pre-sale channel has already opened.

It's just that the domestic pre-sale channel was opened 20 days in advance, but in the United States, the online pre-sale channel was basically opened a week before the release.

The pre-sale of "Avatar" broke 1 million yuan on the first day, and finally won a good result of 1.21 million pre-sales. It not only broke the record of the fastest pre-sale of over [-] million yuan, but also broke the highest single-day pre-sale box office record so far. .

This has not yet begun, and it has collected 1.21 million at the box office. For Oriental Entertainment and even all fans who support "Avatar", it is as exciting as chicken blood.

Now that the end of the month is approaching, the pre-sale of "Avatar" has already exceeded 7 million, and the pre-sale is only open for movie tickets for the first week, and the second week has not yet opened. With the current results, the theater will definitely open more times.

As for how many additional shows will be held and how many tickets will be sold, audiences who have not bought tickets so far want to know the most.

In this short period of more than ten days, the stock price of the parent company, Eastern Group, has been rising steadily, from the fifth place in the world's market value to the third place in one fell swoop, a direct increase of more than 100 billion US dollars, which can be called a miracle of wealth.

The time finally came a week before the release, and pre-sales of several films were opened all over the world.

"Dark Dream 3" and "Avatar" are on the same day, destined to be a life-and-death contest, while "Mech 7" will be released four days later than these two, but Paramount also uses its own network and contacts to Opened pre-sales in many countries in advance for "Xiaxia 7".

(End of this chapter)