superstar director

Chapter 464 First Week Sales

In this new album of NLZ, there is a collection of classic masterpieces from another time and space, SHE, Jolin Tsai, Stefanie Sun, Faye Wong, Zhou Hui, Xiao Yaxuan, all big and small queens. It can be said that this album is an accumulation of music months from another time and space. Ning Sheng has full confidence in his peak work, whether it is word-of-mouth or sales, he will never lose to any singer group in this time and space.

What's more, with NLZ's current status and influence in the Asian music scene and in the global music scene, not to mention the Chinese and Western singers in the global market, but only in Asia, whether it is a big name in the Japanese and Korean music scene, or a powerful singer in Singapore and other places, The popularity of a single round is far from being comparable to that of NLZ, which has toured the world.

It can be said that the global tour of NLZ not only expanded their global popularity, but also made NLZ fans more intimate and intimate with the three NLZ girls and the whole group, even though the NLZ group has nearly three years With no new album coming out, especially for fans in the western world, NLZ seems to be a thing of the past.

But in Asia, with the exposure of Ning Tong's three TV series, movies, and occasional film and television drama singles every year, Asian fans not only have not forgotten Ning Tong and three, but are looking forward to them like looking forward to the stars and the moon. My idols can return to the music scene earlier and bring them new good music and good albums.

Therefore, when NLZ's new album is officially released in Asia, the excitement of Asian fans can be imagined.

In addition to the Golden Tripod Awards ceremony in February, the entire domestic entertainment circle revolves around three major hot issues: First, everyone praises or criticizes the Spring Festival Gala. Among them, the song "Chinese Language" sung by NLZ has long been It has become a song that has been played countless times in the streets and alleys, and even some children can hum a few words casually.The second is related to the album "Chinese Language". Some people comment on the works in it, and some people estimate the sales volume of this album in the first week; third, of course, it is Ning Sheng's global tour schedule this year. In April, he will start from RB's Tokyo The concert started first, and the 10 tickets for the Tokyo Stadium were sold out [-] minutes after the online ticket sales. Now the Internet is full of fans asking for tour tickets at high prices. Among them are not only Asian fans, but also fans from Europe and the United States. Chinese is also looking for purchase.

Each of these three things is closely related to NLZ. Even the last piece of news about Ning Sheng's tour is also because NLZ's new album is provided by Ning Sheng. One can imagine the heat of attention gathered on the album "Words".

What's more, after the release of the new album, Huijie Records also made a new announcement on the official website. This album of NLZ will be the last time that Ning Sheng will take on the songwriting work for an album. From then on, including Ding Xuan, NLZ, etc. For all the singers of Huijie Records, Ning Sheng will no longer independently produce albums, compose music and lyrics for anyone.

Instead, according to the contract, three to five works are provided to the record company every year, and the company is responsible for distribution!
This news is tantamount to telling everyone that it is impossible to see another album with all the lyrics and music written by Ning Cheng in the future, so everyone should hurry up and buy NLZ's new album, it can also be regarded as a way for Ning Sheng to retire from the tour Last is promoting the new album.

Of course, in order to expand the publicity effect, the record company arranged for the three of Ning Tong to be interviewed, and then in the interview, they made up all kinds of nonsense about how they tried their best to get Ning Sheng to make this new album for them, etc. But it is a favorite news for fans and gossip lovers.

As for the sales volume of this album, many people think that it is definitely going to break the record. This is something that countless people have guessed beforehand, but no one can say how high its sales volume will reach. Clear.

Taking advantage of the fact that Ning Sheng retired from the tour, NLZ has not had any music works except for one or two singles in the past three years, and there have never been any commercial performances. For their fans, this is equivalent to It’s the same as hunger marketing, this is also one point, from the debut to the present, the success of each album, and the huge momentum, high popularity, and the global tour full of fans’ pride, to the big name of the first day group in Asia Headlines and popularity are another point. Of course, the few minutes of performance during the Spring Festival Gala must be very important.

In the end, all of these will be directly reflected in the sales of "Chinese Language".

So, when the next Monday came, on April 4th, the new album sales list of the Teana Album became the focus of attention of the entire entertainment circle.

And this data is 1147269 in a single week!
In the first week of its release, it was officially launched on March 3, and until April 31, nearly 4 copies of "Chinese Language" were sold in major audiovisual chain stores in Kyoto alone!An average of nearly 6 sheets per day!

This is a sales volume that is scary enough!Under the current market conditions, first-line singers can reach 20 national sales in a single week. However, for NLZ, which has not released an album for three years, this is only the sales volume of one city, although the sales volume in Kyoto is higher than other cities. High, but this sales volume is shocking enough.

Moreover, Li Chun, who just released a new album in early January this year, is on this list. Her new album is ranked second, but her weekly sales are only 113105 copies!
No.1 is more than ten times that of No.2!
In this regard, the overall sales data of the previous week given by the Recording Association shows that the album "Chinese" accounted for 78.3% of the total sales of all audio-visual products sold by the national record sales system in the past week.

Everyone, including the members of the NLZ group, and of course the singers from other record companies, were all dumbfounded in the face of this statistic.Even Mr. Zheng was almost scalded by the hot tea in his hand when he got this data.

Without any doubts, and without searching any information and records, everyone can be sure that the first week of "Chinese Language" broke all the first-week records in the record sales industry in the past five years!
Because the gap is too big, beyond imagination, the original record doesn't even need to be compared!Of course, it wouldn’t work if the time was earlier, because at that time, whether it was Chaoyang Group or Ning Sheng, when they released their albums, it was normal for sales to exceed one million in the first week. It is shrinking, and it is getting more and more impacted by the Internet age. Now it has sold more than 10 in a single week, which is already a top celebrity at the emperor's superstar level, and it can exceed 50 in a single week. Thousands of copies, or hundreds of thousands of sales.

Although everyone had expected the sales of NLZ's new album after three years and Ning Sheng's new album, but when the first week's sales appeared, everyone found that their predictions were too conservative.In other words, the sales volume of this album is completely unreasonable, like a Tyrannosaurus Rex rushing into the grassland, there is no existence that can be called an opponent.

At this moment, the entire pop music scene lost its voice.

Then, there were overwhelming reports from all domestic and foreign media.

The NLZ group immediately became the most famous name in China and even Asia after the Lunar New Year.

Ning Tong, Liu Shishi, Zhao Liying, each of these names became legends in an instant. Under the exaggeration of the media, each of them seemed to be so bright!
And after such an astonishing sales volume came out, all kinds of news about NLZ and their new album came out endlessly.

In the face of such an astonishing sales volume of NLZ's "Chinese Language", do you still criticize what is wrong with it?Do you really think you can influence so many fans across the country?The fans have proved everything with their actions and banknotes!
Even after three years, NLZ is still the invincible girl group across Asia! RB's first girl group, AKB48, was forced to postpone the release of the new album. In Korea, not only Girls' Generation delayed the release of the new album, but also several ambitious new and old groups also delayed the release of the new album. At this moment, who They dare not stop NLZ, the invincible Tyrannosaurus rex.

"NLZ once again dominated the Asian music scene after three years. With the new album "Chinese", it broke the record of the first week of album sales in Asia in the past five years, and swept all the major music charts in various countries, and airborne the top of the album chart!" --- Huaxia Music weekly.

"NLZ's new album, composed of lyrics and music by Ning Sheng, has lived up to expectations and swept all major music charts in Asia. Not only did it break records in China with more than 100 million sales in the first week, but Japan and South Korea also broke records and won more than 50 sales each. Sales volume, in just the first week, the total sales volume of NLZ's new album "Chinese" in Asia is approaching the 300 million mark, and the fiery momentum is like a volcano rising into the sky, unstoppable!" --- Tian Lai Magazine.

"Three years later, thanks to Ning Shengjun's unparalleled talent, the first Asian group NLZ came to Asia again, let us cheer for this sacred album that is like a god and a ghost, long live NZL! Long live Ning Shengjun!" ---Tokyo Entertainment Morning Post.

"NLZ's new album "Chinese Language" is like today's Huaxia Guoli. If you don't make a move, you will be unstoppable. It is undoubtedly the wisest choice for all three domestic entertainment companies to postpone the release of the new album!" - ——Seoul Entertainment News.

Of course, during the carnival of entertainment media throughout Asia, there are always mavericks. The more this kind of time, the more some newspapers and writers will jump out and attack the things that everyone is optimistic about. To prove that one's vision and aesthetic taste are different, and hope to gain attention and sales, but obviously, in the current overwhelming praise from all over Asia, such reports and remarks are very difficult. It was like the sand in the river, or it was washed away by the current, or it simply sank to the bottom of the water and became a part of the river bed.

With the passage of time, NLZ began to run promotions all over the country. Seeing that this week is coming to an end, the results of the second week of "Chinese Language" immediately became the absolute focus of attention of the entire Asian music scene and domestic and foreign entertainment circles!

Obviously, the performance at the Spring Festival Gala has a bonus effect.Over the years, the Spring Festival Gala has always made some people popular, and the albums of those people, including old albums and new albums, will always usher in a very gratifying increase in sales after the Spring Festival Gala - this is also the reason why the Spring Festival Gala One of the reasons why singers, big and small, flock to the entire domestic music scene.

However, millions of sales in a single week!

This increase, even if the Spring Festival Gala only contributed a part of it, is already scary enough, and it has completely surpassed the previous nearly ten years of popularity through the Spring Festival Gala, and all the big-name singers who have attended the Spring Festival Gala.

Even inside the recording industry, as well as quite a few music critics, and inside the media, they are speculating that although such an astonishing sales volume was obtained in the first week, it is probably due to concentrated consumption-in fact , in everyone's thinking, although the global record market has been wretched in recent years, even though China is better than Europe and the United States due to its huge population base, and because the entire Asian region is a Chinese cultural circle, Chinese albums are natural. There will be a larger market, but the overall shrinking trend of the record industry cannot be changed, especially in recent years, there are few good works, and the sales of albums have continued to decline. Now such an explosive sales volume suddenly appears, which is really shocking. People find it unreasonable.

Even with the addition of the Spring Festival Gala, even if the three members of NLZ Ning Tong, Liu Shishi, and Zhao Liying are all very popular, even if this album is really excellent, the exaggerated sales of millions in a single week are still inflated of.

In the second week, after the initial enthusiasm, after the bonus rate of the Spring Festival Gala has gradually faded, and when those fanatical fans have already spent their money on what they should buy, countless experts predict that In the week from April 4th to April 7th, the sales of the album "Chinese Language" should fall back to a normal level.

For this reason, many famous newspapers even set up columns this weekend, inviting famous experts in the industry to make an inventory, comment, and estimate of the album's tracks, style, level, and future sales. .

According to the value generally estimated by experts, considering that this week's sales explosion will quickly consume a lot of purchasing power, so, in the second week of listing, as long as "Chinese Language" can stabilize at 50 copies per week It will have a healthy long-term sales curve, then this album will not only be a blockbuster, but if it continues to sell for a long time, this album has strength and can completely rank the previous ones on the historical total sales list. Those lists that have not moved for more than ten years will move again.Apart from Ning Sheng's two albums last year, this is the only record sales that can shake the all-time charts that are often in the tens of millions.

Of course, if after the ebb tide in the second week, this album can still achieve a sales volume of more than 70 in a single week, then, considering that pop music is not a factor that wins by long-term sales, it is enough to make the total global sales of this album Easily break through the ten million level!
But what if there are more than 100 million copies in a single week?Or, higher?

The experts didn't talk or discuss it.

And it's not that a certain person or a few people didn't say it, but all the newspapers and experts who gave special pages to comment on this Saturday and Sunday collectively and consistently ignored this possibility.

Obviously, everyone agrees that after selling more than 100 million copies in the first week, setting a sales record that is almost impossible for anyone to break in the future, the potential consumer groups and purchasing power of this album have been greatly reduced. It was consumed, so, in the second week, 100 million copies in a single week---that is completely impossible!

(End of this chapter)