The king of all people

Chapter 159 The Wave of Propaganda Sweeping the Country

While Zhou Xingchi was in secret contact with the main creators, the production company of the film also publicly announced some information.

"October [-]st, the whole country celebrates. Integrating the dual elements of kung fu and competition, "Shaolin Soccer" will spend this short holiday with you!"

On September 9, a "grenade" that caused huge waves in China appeared on various Internet media, print media and even on the bulletin boards of ground advertisements.Audiences, film critics, etc. who heard the news all focused their attention on the movie "Shaolin Soccer".

Who is Zhou Xingchi?He is one of the most powerful figures in the Chinese entertainment industry today, and all the films he has participated in in the past have achieved great success without exception.Whether it is box office or word of mouth, as long as he appears in film and television works, the audience will give him the title of "classic".

Therefore, this time "Shaolin Soccer" set off a frenzy of discussions at the beginning of filming, and people paid attention to what shocking new work Stephen Chow will produce after filming "The King of Comedy".What's more, this new work directed and acted by him is not only his golden signature, but also "My Fair Princess" zw who has become popular all over the country because of the TV series "My Fair Princess", and the show business circle that has been in the limelight recently and has been constantly in the news. The number one dark horse Li Xian joins.

In addition to Zhou Xingchi's tacit partner Wu Mengda and other veteran comedians, from the start of filming to the announcement of the release date, the news of "Shaolin Soccer" can be said to be uninterrupted, and the degree of attention it has received is the highest among film and television dramas since the millennium.

And since the official public announcement of the film's release date and the National Day, a series of propaganda waves sweeping the country have also launched.

In BJ, Shanghai, Guangzhou and other super-large cities, large shopping malls, bus stops and other public places with a lot of traffic, the promotional posters of the movie "Shaolin Soccer" were posted.There are a total of three people in the most widely promoted front-page poster. In the picture, Zhou Xingchi's figure is infinitely enlarged, and he makes a cool right-foot kick.On both sides of Zhou Xingchi are ZW, who has a bald head and a breakthrough image, and Li Xian, who is unruly but decadent and helpless.

The background style of the entire poster is set in golden yellow, and the human figures of the three leading actors occupy a large space, and a row of extremely conspicuous black artistic words are written on the top of the poster.Chief Director: Stephen Chow.Leading starring: Zhou Xingchi, zw.Co-stars: Li Xian, Wu Mengda, Xie Xian, Lin Zicong.This front-page poster, which includes almost all the main creative personnel, is imprinted in the minds of pedestrians coming and going with a strong exposure, and it strongly attracts their attention.

Judging from the plasticity of the characters in the poster and the ranking of the cast list, Stephen Chow and the producer of "Shaolin Soccer" gave Li Xian a super high degree of exposure this time.Originally, his role in the movie was not considered the real second male lead, but in the publicity, he appeared as the second leading actor.

In addition, another version of the leading poster of "Shaolin Soccer" was posted at some places where young people and boys and girls gathered.Li Xian is the only character in the picture!In the messy nightclub with broken bricks and tiles, Li Xian frowned and squatted on the ground to pick up the debris. Shocking blood was flowing from the palms of his powerful hands!

On the right side of the poster, there is only a series of fascinating subtitles: Millennium super rookie Li Xian subverts his image, hits the movie screen for the first time, and brings you a brand new and different him!It is obvious that the audience of this poster is young people, and the focus of the promotion is also on Li Xian, who is even the only one in the whole poster.

It has to be admitted that the producers place great value on Li's current appeal in the youth market, as well as their confidence in his popularity and cohesion.Although Li Xian did not have any film works before, his market appeal is still unknown.However, the crew has unanimously recognized Li Xian as a major killer of this movie!
To live up to expectations, Li Xian's personal poster has attracted a huge response once it was released.Not only the "microscope" who has been loyal to him all the time, but even some passers-by who have only heard the name before, after receiving the impact of these posters full of mystery and subversive visual effects, they secretly decided to show "Shaolin" on October 10st. After the release of "Football", I took RMB out of my purse and went to the cinema to find out.

Many people are very curious, what will this "all-rounder" dark horse who is proficient in music, TV, and novels look like for the first time in a big-budget comedy movie that subverts his image?
On the other hand, Stephen Chow handed over the final announcement of the movie "Shaolin Soccer" to Wanda Film and Television.As a domestic film company giant, Wanda is still very good at film promotion.Since the release date of "Shaolin Soccer" was announced, Wanda has joined forces with Xinghui Entertainment to exert strong public relations capabilities, and even Li Xian appeared on the news network for the second time with this movie... It can be seen that Wanda and Stephen Chow How powerful and rich are the resources and means of Star Entertainment in the industry.

Of course, "Shaolin Soccer" is the first movie that its artist Li Xian participated in, and his film and television company Huayi Brothers is also sparing no effort to help promote it.Li Xian is from 2014. He has witnessed the hard power of Huayi Brothers in distributing movies...

They even created a precedent for the protection period of "domestic films". During the release period of domestic films that have received a lot of attention, some blockbuster films imported from abroad will strangely stay away, leaving room for them to have a higher possibility of appreciation at the box office.

With the joint promotion of the three giant economic companies in the entertainment circle, the news that "Shaolin Soccer" will be released on the National Day has swept the entire Chinese entertainment circle with lightning speed.

Afterwards, Li Xian also followed the main creators of "Shaolin Soccer" to launch a series of pre-screening promotional activities across the country.According to the arrangement of the brokerage company, these publicity plans are very detailed and detailed, covering almost every aspect.Most of the time will also selectively highlight the novelty, importance and watchability of this film.

On September 9rd, Li Xian, Zhou Xingchi, zw and other artists held an ultimate press conference in BJ.At the meeting, "Shaolin Soccer" will officially release the ultimate trailer before the film is released.Once this news was released, it once again aroused the strong attention of the eager audience!

After all, the publicity of "Shaolin Soccer" a few days ago basically revolved around the official posters and company promotion, and everyone didn't really understand the specific content of the movie.The release of this ultimate trailer at this time will definitely throw a blockbuster into the movie world again!
At the same time, the producer of the large-scale epic martial arts movie "Frozen Heart" starring Zheng Xiuwen, the number one actress in Hong Kong and Taiwan, and Gao Fengyan, the head of the top four college students in China, also announced a shocking announcement on September 9. news!

The production of "Frozen Heart" is completed ahead of schedule, and the final file is scheduled for October 10rd!Strive to dedicate a visual feast to audiences all over the country during this National Day holiday.

(End of this chapter)