The king of all people

Chapter 169 "Dating" with Goddess Theater

At 10 o'clock in the morning on October 1, Li Xian, who had hardly slept all night, put on a peaked cap and a dark black frame due to his troubles. He simply tidied himself up and left his apartment.

Half an hour later, Li Xian and Fan Bingbing met at the agreed coffee shop. After enjoying the "sweet" breakfast with only two people in the early morning when there were not many customers in the shop, they went straight to BJ Central International outside the East Third Ring Road movie theater.

Li Xian originally wanted to go out alone to inquire about the market response on the first day of the release of "Shaolin Soccer", the attendance rate of the studio and the real word-of-mouth of ordinary audiences, but he still couldn't bear Fan Bingbing's softness and stubbornness, and agreed to take her and himself "WeChat private visit" together.

Speaking of which, this is the first time the two have watched a movie together since they met for almost a year.

The weather in BJ this year is a bit uncharacteristic, and the cold winter seems to be coming sooner than usual.It was just late autumn and October, and the cold wind blowing by on the street made the two feel a little chilly.Li Xian rubbed his hands quickly, took off his dark suit jacket and put it on Fan Bingbing, whose teeth were chattering beside him, and then put on a warm and sunny smiling face.

Although it was still early, the entrance of Central International Studios was already crowded with people coming and going, and most of them were couples in love.They stood in line in front of the ticket window two by two, and when viewed from a distance, they formed a long human-shaped dragon.

At the entrance of the cinema, there are promotional posters of several upcoming new movies. "Shaolin Soccer" occupies the most conspicuous position. The huge theme poster depicting Zhou Xingchi, ZV and Li Xian is surrounded by a long round column. Compared with the one Li Xian has seen before, There were six golden and red artistic characters of "Grandly Released Today", which attracted many movie fans who came to buy tickets to stop.

It can be said that the publicity work of "Shaolin Soccer" in the early stage of its release has been done to the fullest.For example, this time the ranking of the posters posted outside the theater, if the production company behind the movie is not rich enough, then the promotional poster occupying the front page position today may belong to other movies.

Li Xian, who came from 2014, understands the importance of publicity for a movie.For future generations of commercial films, the cast and film reputation are as important as ever, but if you want to achieve a good market response or even achieve a box office miracle, what is more important is the strength of the film's publicity.

Take the two films "Lost in Thailand" and "Journey to the West" that swept the Chinese film market in 2012 and 2013 as examples. They were able to refresh the domestic box office miracle and break through the 10 billion mark. In addition to the excellent quality of the works , the pervasive publicity and the promotion of going deep into the countryside are also one of the indelible factors.

Not every kind of milk is called Milk Deluxe, and not every movie will overcome all enemies because of its good word-of-mouth, and win amazing box office successes one after another. The 21st century is a brand new era. In this era, the film industry does not have enough publicity and luck, so it may not be able to stand out in the increasingly fierce market competition.

Seeing this super-powerful promotional energy, Li Xian was also secretly relieved.At least the movie theaters still recognize the market prospect of "Shaolin Soccer".

"I finally had the opportunity to come to the cinema to watch Master Xing's movie after a long holiday. But looking at the lineup, I probably won't be able to buy a ticket within a few hours." At this time, Li Xian and Fan Bingbing were at the end of the line He heard the complaints from a few girls in the front row.

"Hey, I knew I wouldn't wear Yueyue Shu when I went out in the morning. Anyway, I just came to my aunt (he) mother two days ago. It's good now, I can bear the queue, but if it's up to me, there will be no tickets. I have to find someone to cry to." Another girl with a haggard face and protruding freckles looked like a student who hadn't slept well continued, completely unaware that what she said made a nearby boy blush.

"Okay, okay, don't get entangled any more! It's the first time that Brother Xian hits the big screen, so we should wait. Just thinking about being able to get 'intimate' with Brother Xian for a while makes me a little excited. "

When hearing some microscopes expressing their expectation and admiration for Li Xian, Fan Bingbing would deliberately raise his brows and stare at Li Xian who was beside him who was secretly laughing.Being tricked several times, she almost wanted to take off Li Xian's peaked cap and sunglasses, and let everyone in line see that the idol they are enthusiastically pursuing is now having fun here...

The National Day file has always been a popular time in the film market, and the National Day file in 2001 was also the same.Some time ago, it could even be described as crowded in front of the cinema, and even a few days of sparse days could not fill a hall.Today, "Shaolin Soccer" has landed in major theaters with the hurricane sweeping the film industry, and has successfully changed the business status of many theaters.

Many movie fans rushed to the theater to buy tickets for the first time, trying to get a sneak peek at the first time.Today is the first day of the National Day, and it coincides with the weekend. "Shaolin Soccer" was chosen to be released at this time, which can be said to take advantage of the right time, place and people.The strong competitor "Frozen Heart" in the same period will be released simultaneously on the 3rd. These two days are basically the dominant situation of "Shaolin Soccer".

Li Xian and Fan Bingbing stood in the long queue for a full four hours, and finally bought two tickets for the opening ceremony at 4:80 pm. "Shaolin Soccer" was arranged in the biggest big-screen auditorium in the movie theater. When the two bought the tickets, [-]% of the tickets were basically sold out.The rest are "back door" tickets specially reserved by the theater managers for the VIPs.

According to this sales trend, the box office of "Shaolin Soccer" on the first day will probably not be too bad, and may even exceed expectations by a large margin.After all, the attendance rate of more than 80% is enough to leave the attendance rate of many films behind. Even if the seats for the movie producers to increase tickets and give away tickets are not full, the large exhibition hall that can accommodate 500 people will be surrounded by more than 400 spectators. The water is tight.

At 16:15, the audience who bought movie tickets gradually began to enter the venue early. Li Xian and Fan Bingbing deliberately waited until everyone had basically entered the venue before slowly following.Anyway, their seats were assigned to the last row, and entering through the small door could avoid the danger of being spotted by sharp-eyed spectators.

In fact, as a Hong Kong artist, Zhou Xingchi's base camp is also in Hong Kong and Taiwan. In previous years, some of his works even failed to be released in the mainland due to various relationships.But this time, after actually entering the theater, Li Xian was a little stunned to find that the 500 seats were almost fully occupied, and he couldn't even see any vacant seats at a glance.

"The charm is not shallow. I think most of these girls are here for you." Fan Bingbing covered her mouth and whispered something in Li Xian's ear. She was in a good mood with a smile on her face.

(End of this chapter)