The king of all people

Chapter 181 Unremarkable First-Day Sales Figures

In order to reduce the capital investment of Hailan Publishing House, the company only printed and bound [-] volumes for the first time, and even omitted some basic publicity activities.

At the same time, the first batch of physical books of "Gu Jian Qi Tan" are only sold in CD City and major bookstores in Sichuan Province.

As CD City, the provincial capital that houses the headquarters of Hailan Publishing House, on the 26th, almost every bookstore in the city had an extra copy of "The Legend of the Ancient Sword".

Sometimes, the marketing and promotion of a book before it goes on the market is extremely important, but the role of the display position in the bookstore after it goes on the market should not be underestimated.For example, when we walk into a bookstore by ourselves, the first thing that catches our attention is basically those books that are prominently placed.

To put it bluntly, there is actually a big difference in the promotion type between a book that is placed at the door of the bookstore and is reflected in the reader's walkthrough, and a book that is hidden deep in the inner bookshelf and needs to be searched deeply to find.

Hailan Publishing House's position in the industry has been precarious in the past two years, but with years of accumulation, it still has a certain position in the CD city book market.Therefore, many bookstores have sold Zhao Qingsong's favor and Hailan Publishing House's face, and placed this physical book whose copyright was bought by Jia Ke Qianzi for 60 yuan in a relatively prominent position, which is almost gold. Location.

Of course, bookstores are not charities, they are also commercial organizations for profit.Many bookstores currently implement a rotating promotion system, changing the exhibition location every two days.If "Gu Jian Qi Tan" holds a prominent recommended position but still sells coldly, then...sorry, it will undoubtedly be withdrawn, replaced by some overhanging bookshelves, or even hidden away.

Such a system sounds cruel, but it is also a good way to stimulate book sales.In other words, the sales of "Gu Jian Qi Tan" in the first few days after its release are extremely important!
At 12:00 noon, inside the largest Xinhua Bookstore in XC District, CD City.

Although traditional literature is facing a severe blow from the market during this period, the business of some large bookstores is still maintained at a normal pace.Pedestrians come and go in an endless stream. Some of them simply come to hang out, some come to the bookstore to read books, but most of them still come to pick up some new and good books worth reading.

Martining is a senior technician at a Lanxiang Technical School in CD City. His daily hobby is reading literary novels and some poetry and prose.After getting off work at noon today, he did not rush home in a hurry, but invited two colleagues and friends to come to this Xinhua Bookstore near Lanxiang Technical School.

In many cases, bookstores also potentially have the function of a library. Take Martin Ning and others who came to Xinhua Bookstore today as examples. They come to the bookstore more to pass the time, and they may not actually buy a few books.As a large bookstore with a nationwide chain, the employees in the store will naturally not expel them because of this.

Martinin led the two of them to search around, and finally locked their target on a somewhat unfamiliar book "Ancient Sword and Strange Tale" on the second large bookshelf at the entrance of the bookstore.Compared with other books such as stock trading, pre-marital education, sexual knowledge, etc., it can arouse their curiosity more.

"Huh? Why haven't I heard of this book, the cover is so fucking domineering!"

Each one is no more than 1 meters tall, but the muscles are very plump. The boy who looks a little deformed leans his head, and points to the cover of "Gu Jian Qi Tan" with bright eyes... On top of it, a Floating with the wind, the ancient hero who fought in the sea of ​​flames stood on the top of the mountain, the red slit between his eyebrows looked strange, but it still stirred his guts.

The passionate combination of pictures and texts successfully aroused the pride in the young boy's heart. To be honest, they have never seen such a book with a unique cover style before.

Another slender boy saw that the two were watching enthusiastically, but he walked directly to other bookshelves. Anyway, he was not very interested in these beating and killing them. He even couldn't understand this kind of thing. The book was able to go on sale.

Martinin did not speak, skipped the production introduction and various acknowledgments of "Gu Jian Qi Tan", and directly opened the prologue of the book.

"Chapter 1: The Qin Heart and the Sword Soul. This is a promise from the ancient times, an immortal legend that goes hand in hand with life and death in time. For 900 years, I have gone through the vicissitudes of the world for you. Just wait for the spring breeze to wake up the peach blossoms, and it will last forever Carved into Shaohua..."

"Year after year, I have traveled to many places. I failed to find the method of rebirth, but I helped many people who encountered difficulties. If you are still alive, you will be happy because of this. The passage of time gradually changes It was blurry, and there was no news of the deceased from far away. I heard that in the far north, there are vague legends about the rebirth of the dead..."

"I'm about to go there. No matter what, until the end of this life, I will continue to search. Always, always. Until then, we will never be separated again..."

It was the first time for Martinin to read this kind of novel that touched his heartstrings just by the prologue.The space is not long, but it seems to have described a macroscopic world for him, a eternal love song for a peerless love that lasted thousands of years, a love without regrets.He continued to turn to the next page almost without hesitation, continuing to read this "Gu Jian Qi Tan", which was quite different from the works he had read before.

Beside him, the short muscular man also had an exaggerated expression, and he was unwilling to take his eyes off the book for half a second. His expression could be said to be constantly changing.Since Martining opened Chapter 1, he has always been silent and giggling, sometimes depressed and happy, and sometimes he even clenched his fists tightly and patted Martining's shoulders, as if he wanted to vent his heart unhappy.

Time passed in a hurry, and before they knew it, the two of them had watched "Gu Jian Qi Tan" with relish for more than an hour.

At this time, the two big boys who had been obsessed with the book felt that they were pushed hard by someone, and their attention on the novel was instantly scattered by the push, and they turned their heads to see the person pushing themselves. The man was the tall and thin male colleague, and he cursed impolitely: "What kind of plane are you doing, monkey?! Both of us were interrupted by you!"

It's not uncommon for colleagues to beat and scold, and the thin and tall guy didn't mind, and then said: "I still want to ask you two what's wrong! It's already 1:[-], if you don't leave, you won't have time to go to work." Said After finishing, he still pointed to his watch in a dignified manner.

Martinin frowned. He didn't like the feeling of being disturbed by others, but when he looked over, he realized that it was indeed 13:25, and there was no time since the two opened "Gu Jian Qi Tan". An hour and a half passed in silence!

You know, although Martining has always been a lover of words, he usually likes to soak in the sea of ​​​​books when he is free, but he is also a grumpy person in life, and he rarely insists on sitting and doing one thing with his heart. Sometimes I read it for half an hour and take a break, and then continue reading after doing other things to distract my attention.

But now... who can tell him why? !The novel "Ancient Sword and Strange Tan" that he just opened has a very different theme and he has never touched it before, and it unexpectedly made him forget the time without anyone noticing it!
"What kind of broken book can make the two of you confused like this?" The tall and thin colleague cast a contemptuous look at the two, and then glanced at the "Gu Jian Qi Tan" closed by Martining with disdain and said : "The two of you are old and young. It's the right thing to read more books like "How a Virgin (he) Man Breaks the Way". What's so good about this novel about (he) obscenity."

"I'm bah bah bah! You wretched man, I'm no longer a virgin (he) man, and only you need that kind of book to comfort yourself. Let me tell you the truth, "Gu Jian Qi Tan" is written It’s simply unbelievable! I can guarantee that this book will definitely create a new novel trend..." The short, muscular man saw that Martinin was going to pass "The Legend of the Ancient Sword" to the monkey, and grabbed the book , picked up another book and stuffed it into Martining's hand, and smiled mysteriously: "Anyway, you won't understand if you talk too much, you silly fool! Let's go, sir, I'm happy today, please Take a taxi back to the company!"

"You can see that you have lost your mind! Be careful, I will go back and sue my girlfriend..." The tall and thin man nicknamed Monkey was confused by the short man. Originally, he planned to read the book to see what was so good about it. ...It's just that it's less than 14 minutes before I go to work at 20:[-], and it's really too late if I don't leave. "

Martining and the short, muscular man bought a brand new copy of "Gu Jian Qi Tan", and they didn't forget to tease the little beauty at the cashier when paying.

"Little beauty, this book is very good, I will recommend my friends to buy it!"

There are many bookstores in Sichuan Province, and situations like this happen from time to time on the 26th. Although "Gu Jian Qi Tan" was serialized on Sina Blog and often occupied the hot pages of the blog, after all, China's Internet users are still a minority among the people, and some of them do not use Sina Blog. people.

Therefore, "Gu Jian Qi Tan" was quietly listed without any pre-publicity, and even Li Xian's microscopes didn't know about it.The only way to promote it may be word of mouth among readers, and the golden recommendation position given to this book by some bookstores.

Hailan Publishing House, Editor-in-Chief Office.

Zhao Qingsong leaned on the seat helplessly and stroked his temples. On the other side of his seat was the general manager Jia Ke who was speechless for a long time.

Just now, he received the final first-day sales of "Gu Jian Qi Tan" submitted by the company's backstage agency. The figure of 1300 copies in the whole province is not considered a surprise, but it is definitely not a hot one. It can only be said to be an ordinary, very flat result.

Jia Ke is ready for this book to be removed from the recommended position by the bookstore or even to be taken off the shelf and returned, but what worries him most now is what to do with Hailan Publishing House... After all, this book has poured all his heart into it. It seems that the new type of novel that the whole company hoped to put their painstaking efforts on could not undertake the mission of saving the entire publishing house.

(End of this chapter)