The king of all people

Chapter 254 Joint Endorsement of PepsiCo
"Brother Xiaoxian, you really impressed me today! I rarely admire others, but from today onwards, you will be one of them." Mai Zhaohui told the truth.

For the plot loopholes Li Xian raised, Mak Siu-fai naturally recognized it very much.He is a native Hong Kong filmmaker, and the script of "Infernal Affairs" was originally conceived by him. He only needs to think carefully about whether the other party's opinion is right or wrong, and he can draw an accurate conclusion.

Li Xian smiled lightly: "Director Mai, you are too polite. Since we are a cooperative relationship, of course I will take this work seriously." After more than two years of ups and downs in the entertainment industry, the current Li Xian is no longer what he was before. An immature newcomer who doesn't understand.He also saw Mai Zhaohui's prejudice against him just now. Since the other party doubted him, he should use hard power to change the other party's opinion.

"It's really embarrassing to say it... We two old men have been doing it for several years, but we haven't found the deviation that you noticed in ten minutes..." After thinking it over, Mai Zhaohui finally let go of his prejudices, what do you think? No matter how pleasing to Li Xian's eyes, those red eyes are not much different from the adoring Liu Weiqiang.

He clearly felt that in the frenzied world of the entertainment industry, the real value of his seniority, work experience, and social status that he was once proud of was as fragile as paper in the face of hard power. Crumb-like existence...

In the past, he didn't pay much attention to Li Xian, who debuted for a year or two and had a little success. He thought that it was just their luck, and such a star would definitely not be popular for a year. The speed of passing gas will be exactly as amazingly fast as the speed of their overnight popularity.

Just now, because Li Xian read the script too fast and was too "impetuous", Mak Siu-fai has judged that Li Xian is just an artist who has been hyped up by scandals, and even plans to cut off contact with him after returning. , Terminate their cooperation with the movie "Infernal Affairs".

It's just...all doubts and contempt disappeared after Li Xian easily pointed out the loopholes in the script.

You know, from the time he and Liu Weiqiang conceived the story of "Infernal Affairs" to the present, they have spent more than a year just making the script and arranging the plot, not to mention that after the film was filed for record, they have repeatedly mastered it. Xiu, all the details of overthrowing and restarting have been dealt with...

The meaning of handing over the script to Li Xian today is that Mai Zhaohui’s original intention was to find out some unsatisfactory parts of the script through his perspective. After all, Li Xian created "Tomb Raiders Notes" and "The Legend of the Ancient Sword" Waiting for the "originator" veteran of the most prestigious online novel in the past two years.Adding the thinking elements of their younger generation into the script, perhaps the story will have a little more fresh vitality.

However, what I never expected was...

Afterwards, the negotiation work went much smoother. Mak Siu-fai handed over all the right to rectify the script of "Infernal Affairs" to Li Xian, and initially determined the intention of cooperation between the two parties.Then he rushed back to Hong Kong with Liu Weiqiang, who had been reading the latest chapter of "Tomb Raiders Notes" for an afternoon.

For each movie, the pre-work preparation is a bit more cumbersome than the shooting stage. Now that the main actors and script of "Infernal Affairs" have been guaranteed, the next step is for the two to find investors and submit to the radio and television for approval.

"Genius, genius..." Before leaving, Mai Zhaohui reluctantly turned his head to look at Li Xian in the hall, talking plausibly to himself...
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After finishing the first contact with the two directors of "Infernal Affairs", Li now took an early morning flight on February 2 and flew to Sanya, Hainan, a tropical paradise in a low-key manner, to film Pepsi's annual film finalized last month. Joint endorsement advertisement.

The cooperating artists are basically film and television singers who signed contracts with Pepsi two years ago, including Jay Chou, whom Li Xian is more familiar with, Stefanie Sun, whom Li Xian met, and Jolin Tsai, whom Li Xian has never met before. .In addition, there is also a female model that Yang Yang said "through the back door".

Pepsi, and Coca-Cola are the two largest imported carbonated beverage products in China. Since the income and expenditure promotional video of entering the Chinese market, it has gradually formed a "superstar concentration camp". Almost every quarter, the advertising spokespersons are carefully selected entertainment circles. popular character.

This time Li Xian can be selected to participate in the 2002 commercial, which is enough to reflect his current commercial value in the entertainment circle.Although it is not enough to be called the top heavenly king in the literary and art circles, at least it can be regarded as one of the most popular stars nowadays.

Sanya is located in the tropics, even in the freezing winter in the north, it is still warm as summer.Arriving at the shooting scene, Li Xian quickly changed his clothes and weapons.Wearing a straw hat bought from a street stall, wearing a pure white shirt and a pair of colorful beach pants unique to tropical regions, he looks like a local resident born and bred.

This time, the creative idea of ​​Pepsi advertising is relatively novel, which breaks the previous boring plan of filming stars drinking drinks and boasting in the studio.The five stars need to wear the sea island costumes provided by the producer, and start a fake "marathon" race on the beach of Yalong Bay, where the filming location was filmed. When they ran to the finish line in the hot sun, they saw a bottle with the words " Pepsi" icon's bottle of Coke when...

Excited like never before, swept away the exhaustion after long-distance running on the beach, drank heartily and felt the coolness brought by Pepsi Cola, and the heart was soaring.

It has to be said that although such an advertising idea breaks the restrictions of traditional beverage advertising, it still gives people a sense of acting.Li Xian sat down on the golden sandy beach with the plan book in his hand, carefully pondering the details that needed ideas during the shooting process.There is no way, although Li Xian has no intention of competing with others for his photogenic beauty, but at least he has to do what he should do well.

Now that I have accepted the advertising contract, I have to show professionalism that matches the endorsement fee (⊙o⊙)~
Just as Li Xian was getting into the plan, two faces he was very familiar with came to the shooting scene with his manager and assistant almost at the same time.Jay Chou hasn't changed much from the last filming of "The Girl We Chased Together in Those Years", he still has the same cool feeling.Beside him was jolin Jolin Tsai, who was talking and laughing with him, walking towards Li Xian side by side with a smile on his face...

Li Xian's head was a little short-circuited, and he couldn't recover for a while.

Could it be that these two "double J romances" that have been passed on for more than ten years are not groundless?

(End of this chapter)