superstar family

Chapter 107 Chapter 106

"Yanjing Meets Seattle" is finished.

Qin Yaqian took the afternoon flight back to China first, while Shen Qiushan and the crew stayed in New York for an extra day to give everyone time to go shopping and shopping. After all, many of them came to New York for the first time, and the filming work of the crew was intense these days. There is simply no time to visit this world-renowned metropolis.

Yanjing International Airport.

The crew disbanded on the spot, Shen Qiushan waved goodbye to Liu Yongquan and others, and made an appointment to cooperate next time.

After returning home, Shen Qiushan took a shower first, and then made a pot of tea. While drinking, he looked at the shots taken in New York, and he kept sketching the pictures in his mind.

During the break, Shen Qiushan took the time to glance at the box office of the domestic theaters for a week.

As the summer vacation is approaching, it is time for blockbuster movies to be released together, and Han Xiao's "No Date" performed quite well. Under the attack of two Hollywood blockbusters, it still won the box office of 2.3 million in the first week. It is already very good for a new director, and the word-of-mouth of "No Period" is also good, with a score of 7.1 on Huasheng.com, which has always been known for its pickiness.

Under normal circumstances, the box office of a film in the first week will probably account for half to one-third of the total box office, and a film with a particularly good reputation may also reach a quarter. Inferring from this data, the final box office of "No Date" should be It will exceed [-] million, and if all goes well, it may even be sold to [-] million. Of course, this is the most ideal state.

In addition, the popularity of "No Date" has also attracted a lot of attention to Shen Han, a newcomer. His performance in the film is very brilliant, and many netizens even think that his acting skills are better than Chen Feng who has debuted for many years.

After watching the box office, Shen Qiushan checked the news of the films that will be released later, but the more he read, the more hesitant he became. The summer vacation has now become one of the prime time slots that major distribution companies are targeting. In July and August, almost One or two big-budget films are released every week. There is no "domestic film protection month" in this time and space. All films from all over the world can be released in domestic theaters as long as they have obtained the distribution rights. The competition is fierce. .

This year's Qixi Festival is on August 8, Friday, and the traditional Valentine's Day has caught up with the weekend again. One can imagine the popularity of this day. Shen Qiushan counted, and there were as many as 22 films released on August 8. Seven of them are romance movies. Obviously, everyone is aiming at the Qixi festival.

"If the film is put on the Qixi Festival, there will be a fight." Shen Qiushan frowned and took a sip of tea: "It seems that we need to find a big company to announce and distribute it."

Shen's Films currently does not have the ability to release a single film alone. Firstly, it does not matter in terms of theaters, and secondly, it has no media resources. Therefore, if "Yanjing Meets Seattle" does not lose at the "starting line", find A good publicity company is very important.

"Old Han, which company released your "No Period"?" Shen Qiushan sent a message to Han Xiao. The publicity and distribution of "No Period" was done very well, so Shen Qiushan planned to find out.

"It's a new power, what's the matter? Is the new drama finished?" Han Xiao replied quickly.

New Power is a very well-known film and television company in China. It integrates production and publicity. What's more amazing is that New Power is a subsidiary of Hengjiu Group. Hengjiu Group also has a theater chain that ranks fourth in China, Hengjiu Cinemas .

Shen Qiushan had dealt with people from New Power before, but he was not familiar with them.

"Well, my drama is finished, and I just returned to China. I'm not familiar with the people of New Power. So, you can help my brother make a connection." Shen Qiushan replied to the message again. He can find New Power by himself, but It would be better if they were connected through an acquaintance, Han Xiao.

"Okay." Han Xiao replied quickly, followed by an OK gesture.

The next day.

Shen Qiushan was busy with the post-production of "Yanjing Meets Seattle" at the company, and Han Xiao called: "Brother Shan, New Power has contacted you, and their publicity director Li Qing is going to leave this afternoon." Doing business near your company, how about I ask him to go directly to your company? Is there a problem? "

"No problem, that's it." Shen Qiushan nodded. Of course, the sooner the publicity work is carried out, the better. It is already July. If the film is going to be released in August, it will be too late to start the publicity work immediately .

At [-] o'clock in the afternoon, Li Qing, director of publicity and distribution of New Power Entertainment, came to Shen's Films. He was about the same age as Shen Qiushan, but compared to Shen Qiushan's low-key personality, he was too high-profile. He was full of luxury items from head to toe. A handbag It costs tens of thousands of dollars.

"Director Shen, with all due respect, I really didn't expect that the company that produced phenomenal works like "Old Boy" and "Undocumented Crime" would be of the scale I saw." After sitting down, Li Qing He said with emotion, but what he said was his own true thoughts. In fact, if Shen Qiushan hadn't had such two works as a base before, even through Han Xiao's relationship, he would not be willing to help Shen Qiushan release his works.

"It made Boss Li laugh, but at present, my company is of such a scale." Shen Qiushan responded with a chuckle.

"Well, let's watch the movie first." Li Qing nodded and went straight to the point.

"The later stages of the film haven't been finished yet." Shen Qiushan said.

"What? The movie hasn't come out yet?" Li Qing's face darkened, and he was a little speechless. If it was the work of a well-known director, the distributor might have already negotiated the movie before it was shot, but for a director like Shen Qiushan who has no reputation or word of mouth , It depends on the work to speak.

Under normal circumstances, there are two cooperation modes for film distribution. One is that the producer pays for the publicity and distribution costs, and a fixed amount is given. According to this money, it will be spent for you, and a fixed distribution agency fee will be charged.

The second is to draw a certain percentage of the split box office as the agency commission of the issuer. This percentage is very flexible. It depends on how the two parties sign the contract. There are also low 3% and some VAM distribution agreements are as high as 25%. , and this distribution method of extracting a share of the box office is the mainstream today, that is, the producer shoots the film, and then directly sends the film to the distributor, and the subsequent publicity and distribution are the responsibility of the distributor, and the expenses are also borne by them. , and finally after the distribution of the box office comes back, the publisher and the producer will divide the money according to the agreement.

And this kind of cooperation method, because the distributor needs to pay the publicity fee, so the quality of the film is very important. If the released film hits the box office, it will be difficult for the distributor to recover the publicity fee. For example, Shen Qiushan's last film For the first work "Wu Sheng", the publisher paid 800 million yuan in advance for publicity and distribution. As a result, the box office of "Wu Sheng" was only more than 500 million yuan. More than 200 million, even if the publicity fee is deducted first, the issuer still lost 600 million.

However, at that time, the publicity and distribution company of "Wu Sheng" was smarter and signed the first type of distribution contract with Shen Qiushan, and the producer paid the publicity and distribution fees. This is why Shen Qiushan had to repay the money later. If it was the second type In the distribution mode, the issuer can only bear the loss by itself.

"Director Shen, let's talk about it before the movie comes out." Li Qing said, standing up from the sofa. In his opinion, a director of Shen Qiushan's level is not yet capable of discussing distribution cooperation without watching the movie. qualifications.

"Mr. Li, that's it. I want to release this drama in time for Qixi Festival, and there is only one month left. The announcement is really urgent." Shen Qiushan rubbed his hands, but he could understand Li Qing's thoughts It is unrealistic to let others take the risk to help you distribute it without watching the film.

But the post-production of "Yanjing Meets Seattle" will take half a month at the earliest, and it will be too late to talk about distribution cooperation by then. A film needs a one-month publicity period.

"Let's do this, Mr. Li, we will pay for the publicity and distribution costs, and you can just operate without taking risks." Shen Qiushan suggested, referring to the first distribution cooperation method that is not commonly used now.

In fact, this is what Shen Qiushan has long thought. If the second mainstream publicity method is used, the normal ratio of the box office commission for the issuer is 8% to 15%. Maybe only 8% of Shen Qiushan will be accepted, maybe at least 10%.

According to the calculation of "Yanjing Meets Seattle" with a final box office of 43 million, after deducting theater fees and taxes, the investor can only get about 1.3% of the total box office, which is about 10 million, and the publisher will take another 1300% of it. , that is, [-] million, which far exceeded Shen Qiushan's expectation of publicity expenses.

And the more box office, the more distributors will get. Therefore, if you have confidence in the quality of your films, the second distribution method is not suitable for the employers. This account has already been settled in Shen Qiushan's mind. In addition, the later stage of the film has not been completed, so we can just take the opportunity to propose the first cooperation method.

However, the first distribution method has little profit margin for the issuer, but it is guaranteed to make a profit without losing money, so Li Qing smiled and sat back on the sofa: "In this case, we can chat."

……

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(End of this chapter)