peasant young lady
Chapter 70 Modern Marketing Programs
Chapter 70 Modern Marketing Programs
Liu Wen took the medicine he had grabbed all the way to the deserted house at the east end of the city cautiously, whispered a few words to the woman waiting in the house, and saw the woman turned her head to look at Liu Wen in surprise, "Really? ?”
Liu Wen winked at her triumphantly, "Of course, I can still lie to you."
"It's really hard to find nowhere to go, and it doesn't take much effort to get here." The woman suddenly pondered, bit her thin lips lightly, and there was a little anxiety in her eyes, "Then you shouldn't let your mother-in-law go back to her mother's house today, she The careless ones are going to scare the snakes again. Didn't you say that Cheng Xia is very clever, and she will come up with something again?"
Liu Wen laughed heartily indifferently, raised his hand and pulled the woman into his arms, sucked her face hard, and then said with satisfaction, "It's just right for her to leave, and we can enjoy it these few days." The wind is happy."
The woman smacked Liu Wen who was doing his hands and feet shyly and with a smile, "But you still have your son at home?"
"It's okay, the teacher will help me watch it. Come on, beauty, let me have fun." Liu Wen quickly undressed and took the time to ask the woman under him, "Is the master better or your damn husband?"
The woman glared at Liu Wen in dissatisfaction, but seeing his chattering questions, she sighed and pouted shyly, "Of course it's you."
"Come then, beauty."
"Hey, I'm sick, and you're infected again. Huh." The rest of the words were swallowed up in the intense entanglement of lips and teeth.
Cheng Xia ignorantly drank Zhuyeqing and waited for the shopkeeper. Seeing Shang Liangzhong and Wang Hanxiao coming in from the opposite restaurant, Cheng Xia hurriedly got up.
Wang Hanxiao walked up to Cheng Xia in two or three steps, and held her hand apologetically, "Just now the chef made a few dishes, and Liang Zhong and I tried them before coming here, so you have been waiting for a long time."
Cheng Xia waved his hand, "Where is Aunt Han?" Cheng Xia said, looking in the direction of the kitchen on the first floor of the restaurant, and smelling the fragrance coming to her, Cheng Xia couldn't wait, "Since the chef is cooking, I want to try it too." taste."
Seeing Cheng Xia's embarrassing words, Wang Hanxiao smiled knowingly, "Hasn't Xiaoxia eaten yet? It's just right, let's wait to eat the ready-made ones."
As he said that, he dragged Cheng Xia back to the restaurant, Shang Liangzhong couldn't help shaking his head and laughing seeing his wife's still hot-tempered temper, it hadn't changed at all for more than [-] years.
As soon as he entered the restaurant, he saw two chefs bring out a dish and put it on the table near the kitchen. Cheng Xia walked in and took a look. One was stewed sea prawns with Cordyceps ulmoides, and the other was pearls hidden in a bowl of flowers and snow. It's tangy, and it looks like a feast for the eyes.
Next to them are several dishes that have already been used, namely fish fillets with weed vegetables, stewed pork with Polygonatum odoratum, and pig's trotters in rock sugar. Looking at the rest of the dishes, it is not difficult to imagine that the shopkeeper and Aunt Han ate a lot just now.
Wang Hanxiao looked at Cheng Xia's gaze over several used dishes, and said a little embarrassedly, "These cooks that Liang Zhong hired are pretty good, and the food they cook is extremely delicious."
Cheng Xia turned sideways and glanced at the kitchen. There were four chefs busy, tall, short, fat, and thin. At the moment, he had no time to concentrate on the big pot in front of him. He was sweating profusely, without feeling calm at all.
Cheng Xia thought to herself, it must be overwhelming when she first started making medicinal food, but after a while, she will be able to handle it freely.
Wang Hanxiao didn't care about anything else, and kept calling Cheng Xia, "Xiao Xia, come and taste it, this pearl hidden in the snow is really beautiful, come and try how it tastes."
"Okay," Cheng Xia responded by taking the chopsticks handed over by Aunt Han, took a small piece of golden-yellow ball and put it into her mouth. It was crispy on the outside and tender, sweet and refreshing on the inside, with a unique flavor.Wang Hanxiao tasted one and was amazed, "It's really delicious. It's the first time I taste this kind of pearl hidden in the snow, Xiao Xia, why is this dish called this name."
Cheng Xia sat on the stool and explained to the curious Wang Hanxiao, "Aunt Han, taste it carefully, this ball is like a small bead wrapped in jujube paste, and it is as delicate as a gemstone, so it is called a pearl hidden in the snow. In fact, it is not difficult to make. Steam the rhizome of Dawanhua, mash it into a mud, add lard and cornstarch to make a soft mass, pull it into balls the same size as jujubes, and then put the balls Squeeze it like a steamed bun, wrap it in jujube paste, and then reunite it into pearls with cornstarch powder, so that the pearls hidden in the snow you see will be ready."
Cheng Xia talked too much in one breath, so he quickly drank some tea to moisten his throat, watched Wang Hanxiao listen with relish, smiled and continued, "At this time, put oil in the pot, wait until the oil is five mature Put these small balls in and deep fry them until they are golden brown, then take them out and drain the oil and sprinkle them with sugar." After Cheng Xia finished speaking, he looked at Wang Hanxiao, "Aunt Han, do you find it difficult?"
Wang Hanxiao recalled the steps carefully, then shook his head, "It's really not difficult, but it's a coincidence that no one has done it before, and it's the first time I've heard that you can make pearls hidden in snow by beating a bowl of flowers. Pretty and delicious."
"As long as Aunt Han likes it," Cheng Xia picked up another piece of sea prawns. The taste was not particularly authentic, and the stewing time was too short. All the ingredients were not very tasty. Cheng Xia went over and briefly said a few words to the chef. The chef hurriedly nodded and sat back at the table, "Aunt Han, do these chefs know some medicinal materials?"
Wang Hanxiao put down the chopsticks with the vegetables and wiped the corners of his mouth before saying, "The kitchen can accommodate eight chefs to cook together, but there are too few chefs who understand medicine and cooking. So far, we have found four in total. These four people Quite good at medical skills, maybe a little lacking in cooking."
Cheng Xia smiled, "Aunt Han, they have already done a good job, it doesn't matter if they are not yet proficient in the craft, just practice slowly, I am afraid that the customers will be dissatisfied if they don't know medical skills, as long as they are proficient in medicine, unfamiliar cooking is not a big problem .”
Wang Hanxiao let out a sigh of relief and smiled, "That's good, I'm just afraid that if they take too long to get familiar with cooking, the opening of the Herbal Food Shop will be delayed."
"It's all right," Cheng Xia waved her hands indifferently, "As long as Aunt Han and Shopkeeper Shang are not in a hurry, I'll be fine here."
In this way, Wang Hanxiao was completely relieved, looked at the restaurant that was constantly being decorated, and then said, "Xiaoxia, you mentioned last time that the medicinal food shop can do activities when it opens, what exactly do you mean?"
"Well," Cheng Xia smiled, and answered without asking, "Aunt Han, usually when we open a new restaurant in the city, how do you open it?"
Of course, Cheng Xia has seen a lot of so-called opening promotions in the modern age of the 21st century. Cheng Xia also knows a lot about sales promotions in ancient times.
As early as the Spring and Autumn Period and the Warring States Period, Qu Yuan once wrote in "Heavenly Questions": "The teacher's hope is everywhere, how can he know how to prosper? The drum knife is raised, and the future is happy?" It is about Jiang Ziya when he was selling pork in the shop. Deliberately chop the knife loudly, so that you can attract customers very well.During the Spring and Autumn Period and the Warring States Period, banners were also used to attract customers. In the late Warring States period, Han Feizi also described in "The Upper Right of Foreign Reserves": "There were wine sellers in the Song Dynasty. "It means that the merchants have already hung flags to signboard their stores.
When it comes to the propaganda methods of the ancients, the celebrity effect has long been handy.Like the well-known Bole Kanma with a full belly, Wu Song's "three bowls but no hill" in "Water Margin" is the best illustration.
In the Song Dynasty, due to the development of printing technology, there were also paper-printed advertising signs, which were widely circulated and made known to the public. These are all propaganda methods that the ancients could think of.
Wang Hanxiao thought that Cheng Xia didn't know much about the situation in Chong'an County, so he thought for a while and said, "When Tianyou Restaurant opened, I remember they set off firecrackers for three days, and everyone in the county knew about it. .”
When Cheng Xia heard it, she felt that her ears were starting to buzz. Three days of firecrackers must have deafened her ears.
"Aunt Han, did you do anything when your restaurant opened?" Cheng Xia continued to ask.
Wang Hanxiao glanced at Shang Liangzhong who was standing at the entrance of the restaurant, not knowing what to look at, and shook his head shyly, "At that time, it was mainly because my father was sick, and I was too busy, so I didn't have time to take care of the opening of this restaurant. As for Liangzhong , he doesn’t understand anything, and the dishes are not special, so the business of the restaurant has been bleak, it hasn’t opened at all, and it’s just losing money.”
Cheng Xia understood now, so she told Wang Hanxiao what she was thinking, "Aunt Han, when our restaurant opens, it will still be like what we mentioned last time, eating for free on the first day. All guests can come, and each person can order two dishes, any two dishes. You may think that we are only doing business at a loss, but in fact, we dare to do this because we are assured of our own herbal cuisine. People have Greedy for cheap, no money will definitely come, this is more useful than setting off firecrackers for ten days."
Cheng Xia paused, "When the time comes, they will find the food delicious and the price acceptable, and they will definitely come back in the future, so that we can retain some potential customers."
Wang Hanxiao agreed without hesitation, "I'll listen to you, is there any more?"
Cheng Xia smiled, "Aunt Han, except for the first day's free/fee, we can discount all the dishes for the next three days, [-]% or [-]% is up to the shopkeeper and Aunt Han, whichever you think is suitable, At that time, I will make it clear to the customers who come and go that after these few days, we will sell as much as we set the price, and it will not be cheaper anymore. It is the most cost-effective to make customers feel that they are eating now."
Cheng Xia smiled and said, "One more thing, we can write a sign at the entrance of the Medicinal Food Workshop, to make it clear, we will write down the labels for those who come to the Medicinal Food Workshop every day, and issue a sign to each table as a unit , Wait until the next morning, we will take out all the labeled brands and put them in a big box, randomly draw a brand, and the guests at the table drawn will be free of charge, and we will return all the money he spent yesterday. He. We do this every day. The customers who are drawn think they have taken advantage of it. Those who are not drawn think that there is a chance next time, so they will try it. As long as the food we make is delicious, we will not worry They don't come."
Wang Hanxiao slapped the table happily, "Xiao Xia, you are too smart, you can think of such a way."
Cheng Xia scratched her head in embarrassment, "Aunt Han, there is actually another way, which can make our medicinal food shop more famous."
(End of this chapter)
Liu Wen took the medicine he had grabbed all the way to the deserted house at the east end of the city cautiously, whispered a few words to the woman waiting in the house, and saw the woman turned her head to look at Liu Wen in surprise, "Really? ?”
Liu Wen winked at her triumphantly, "Of course, I can still lie to you."
"It's really hard to find nowhere to go, and it doesn't take much effort to get here." The woman suddenly pondered, bit her thin lips lightly, and there was a little anxiety in her eyes, "Then you shouldn't let your mother-in-law go back to her mother's house today, she The careless ones are going to scare the snakes again. Didn't you say that Cheng Xia is very clever, and she will come up with something again?"
Liu Wen laughed heartily indifferently, raised his hand and pulled the woman into his arms, sucked her face hard, and then said with satisfaction, "It's just right for her to leave, and we can enjoy it these few days." The wind is happy."
The woman smacked Liu Wen who was doing his hands and feet shyly and with a smile, "But you still have your son at home?"
"It's okay, the teacher will help me watch it. Come on, beauty, let me have fun." Liu Wen quickly undressed and took the time to ask the woman under him, "Is the master better or your damn husband?"
The woman glared at Liu Wen in dissatisfaction, but seeing his chattering questions, she sighed and pouted shyly, "Of course it's you."
"Come then, beauty."
"Hey, I'm sick, and you're infected again. Huh." The rest of the words were swallowed up in the intense entanglement of lips and teeth.
Cheng Xia ignorantly drank Zhuyeqing and waited for the shopkeeper. Seeing Shang Liangzhong and Wang Hanxiao coming in from the opposite restaurant, Cheng Xia hurriedly got up.
Wang Hanxiao walked up to Cheng Xia in two or three steps, and held her hand apologetically, "Just now the chef made a few dishes, and Liang Zhong and I tried them before coming here, so you have been waiting for a long time."
Cheng Xia waved his hand, "Where is Aunt Han?" Cheng Xia said, looking in the direction of the kitchen on the first floor of the restaurant, and smelling the fragrance coming to her, Cheng Xia couldn't wait, "Since the chef is cooking, I want to try it too." taste."
Seeing Cheng Xia's embarrassing words, Wang Hanxiao smiled knowingly, "Hasn't Xiaoxia eaten yet? It's just right, let's wait to eat the ready-made ones."
As he said that, he dragged Cheng Xia back to the restaurant, Shang Liangzhong couldn't help shaking his head and laughing seeing his wife's still hot-tempered temper, it hadn't changed at all for more than [-] years.
As soon as he entered the restaurant, he saw two chefs bring out a dish and put it on the table near the kitchen. Cheng Xia walked in and took a look. One was stewed sea prawns with Cordyceps ulmoides, and the other was pearls hidden in a bowl of flowers and snow. It's tangy, and it looks like a feast for the eyes.
Next to them are several dishes that have already been used, namely fish fillets with weed vegetables, stewed pork with Polygonatum odoratum, and pig's trotters in rock sugar. Looking at the rest of the dishes, it is not difficult to imagine that the shopkeeper and Aunt Han ate a lot just now.
Wang Hanxiao looked at Cheng Xia's gaze over several used dishes, and said a little embarrassedly, "These cooks that Liang Zhong hired are pretty good, and the food they cook is extremely delicious."
Cheng Xia turned sideways and glanced at the kitchen. There were four chefs busy, tall, short, fat, and thin. At the moment, he had no time to concentrate on the big pot in front of him. He was sweating profusely, without feeling calm at all.
Cheng Xia thought to herself, it must be overwhelming when she first started making medicinal food, but after a while, she will be able to handle it freely.
Wang Hanxiao didn't care about anything else, and kept calling Cheng Xia, "Xiao Xia, come and taste it, this pearl hidden in the snow is really beautiful, come and try how it tastes."
"Okay," Cheng Xia responded by taking the chopsticks handed over by Aunt Han, took a small piece of golden-yellow ball and put it into her mouth. It was crispy on the outside and tender, sweet and refreshing on the inside, with a unique flavor.Wang Hanxiao tasted one and was amazed, "It's really delicious. It's the first time I taste this kind of pearl hidden in the snow, Xiao Xia, why is this dish called this name."
Cheng Xia sat on the stool and explained to the curious Wang Hanxiao, "Aunt Han, taste it carefully, this ball is like a small bead wrapped in jujube paste, and it is as delicate as a gemstone, so it is called a pearl hidden in the snow. In fact, it is not difficult to make. Steam the rhizome of Dawanhua, mash it into a mud, add lard and cornstarch to make a soft mass, pull it into balls the same size as jujubes, and then put the balls Squeeze it like a steamed bun, wrap it in jujube paste, and then reunite it into pearls with cornstarch powder, so that the pearls hidden in the snow you see will be ready."
Cheng Xia talked too much in one breath, so he quickly drank some tea to moisten his throat, watched Wang Hanxiao listen with relish, smiled and continued, "At this time, put oil in the pot, wait until the oil is five mature Put these small balls in and deep fry them until they are golden brown, then take them out and drain the oil and sprinkle them with sugar." After Cheng Xia finished speaking, he looked at Wang Hanxiao, "Aunt Han, do you find it difficult?"
Wang Hanxiao recalled the steps carefully, then shook his head, "It's really not difficult, but it's a coincidence that no one has done it before, and it's the first time I've heard that you can make pearls hidden in snow by beating a bowl of flowers. Pretty and delicious."
"As long as Aunt Han likes it," Cheng Xia picked up another piece of sea prawns. The taste was not particularly authentic, and the stewing time was too short. All the ingredients were not very tasty. Cheng Xia went over and briefly said a few words to the chef. The chef hurriedly nodded and sat back at the table, "Aunt Han, do these chefs know some medicinal materials?"
Wang Hanxiao put down the chopsticks with the vegetables and wiped the corners of his mouth before saying, "The kitchen can accommodate eight chefs to cook together, but there are too few chefs who understand medicine and cooking. So far, we have found four in total. These four people Quite good at medical skills, maybe a little lacking in cooking."
Cheng Xia smiled, "Aunt Han, they have already done a good job, it doesn't matter if they are not yet proficient in the craft, just practice slowly, I am afraid that the customers will be dissatisfied if they don't know medical skills, as long as they are proficient in medicine, unfamiliar cooking is not a big problem .”
Wang Hanxiao let out a sigh of relief and smiled, "That's good, I'm just afraid that if they take too long to get familiar with cooking, the opening of the Herbal Food Shop will be delayed."
"It's all right," Cheng Xia waved her hands indifferently, "As long as Aunt Han and Shopkeeper Shang are not in a hurry, I'll be fine here."
In this way, Wang Hanxiao was completely relieved, looked at the restaurant that was constantly being decorated, and then said, "Xiaoxia, you mentioned last time that the medicinal food shop can do activities when it opens, what exactly do you mean?"
"Well," Cheng Xia smiled, and answered without asking, "Aunt Han, usually when we open a new restaurant in the city, how do you open it?"
Of course, Cheng Xia has seen a lot of so-called opening promotions in the modern age of the 21st century. Cheng Xia also knows a lot about sales promotions in ancient times.
As early as the Spring and Autumn Period and the Warring States Period, Qu Yuan once wrote in "Heavenly Questions": "The teacher's hope is everywhere, how can he know how to prosper? The drum knife is raised, and the future is happy?" It is about Jiang Ziya when he was selling pork in the shop. Deliberately chop the knife loudly, so that you can attract customers very well.During the Spring and Autumn Period and the Warring States Period, banners were also used to attract customers. In the late Warring States period, Han Feizi also described in "The Upper Right of Foreign Reserves": "There were wine sellers in the Song Dynasty. "It means that the merchants have already hung flags to signboard their stores.
When it comes to the propaganda methods of the ancients, the celebrity effect has long been handy.Like the well-known Bole Kanma with a full belly, Wu Song's "three bowls but no hill" in "Water Margin" is the best illustration.
In the Song Dynasty, due to the development of printing technology, there were also paper-printed advertising signs, which were widely circulated and made known to the public. These are all propaganda methods that the ancients could think of.
Wang Hanxiao thought that Cheng Xia didn't know much about the situation in Chong'an County, so he thought for a while and said, "When Tianyou Restaurant opened, I remember they set off firecrackers for three days, and everyone in the county knew about it. .”
When Cheng Xia heard it, she felt that her ears were starting to buzz. Three days of firecrackers must have deafened her ears.
"Aunt Han, did you do anything when your restaurant opened?" Cheng Xia continued to ask.
Wang Hanxiao glanced at Shang Liangzhong who was standing at the entrance of the restaurant, not knowing what to look at, and shook his head shyly, "At that time, it was mainly because my father was sick, and I was too busy, so I didn't have time to take care of the opening of this restaurant. As for Liangzhong , he doesn’t understand anything, and the dishes are not special, so the business of the restaurant has been bleak, it hasn’t opened at all, and it’s just losing money.”
Cheng Xia understood now, so she told Wang Hanxiao what she was thinking, "Aunt Han, when our restaurant opens, it will still be like what we mentioned last time, eating for free on the first day. All guests can come, and each person can order two dishes, any two dishes. You may think that we are only doing business at a loss, but in fact, we dare to do this because we are assured of our own herbal cuisine. People have Greedy for cheap, no money will definitely come, this is more useful than setting off firecrackers for ten days."
Cheng Xia paused, "When the time comes, they will find the food delicious and the price acceptable, and they will definitely come back in the future, so that we can retain some potential customers."
Wang Hanxiao agreed without hesitation, "I'll listen to you, is there any more?"
Cheng Xia smiled, "Aunt Han, except for the first day's free/fee, we can discount all the dishes for the next three days, [-]% or [-]% is up to the shopkeeper and Aunt Han, whichever you think is suitable, At that time, I will make it clear to the customers who come and go that after these few days, we will sell as much as we set the price, and it will not be cheaper anymore. It is the most cost-effective to make customers feel that they are eating now."
Cheng Xia smiled and said, "One more thing, we can write a sign at the entrance of the Medicinal Food Workshop, to make it clear, we will write down the labels for those who come to the Medicinal Food Workshop every day, and issue a sign to each table as a unit , Wait until the next morning, we will take out all the labeled brands and put them in a big box, randomly draw a brand, and the guests at the table drawn will be free of charge, and we will return all the money he spent yesterday. He. We do this every day. The customers who are drawn think they have taken advantage of it. Those who are not drawn think that there is a chance next time, so they will try it. As long as the food we make is delicious, we will not worry They don't come."
Wang Hanxiao slapped the table happily, "Xiao Xia, you are too smart, you can think of such a way."
Cheng Xia scratched her head in embarrassment, "Aunt Han, there is actually another way, which can make our medicinal food shop more famous."
(End of this chapter)
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